B2B Growth: Your Guide to B2B Marketing

In this episode we talk to Max Yoder, CEO of Lessonly.

Max shares…

  1. The idea behind his new book: Do Better Work

  2. Be Vulnerable: If you want your teammates to be real with you, you have to make it okay for them to admit when they feel uneasy, defeated, or scared.

  3. Share Before You’re Ready:If work were a Venn diagram, the circle of “What’s getting done” should overlap with “What’s needed.”

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