B2B Growth: Your Guide to B2B Marketing

In this episode we talk to Tomas Gorny, CEO & Chairman at Nextiva.

Tomas shares…

Key lessons learned scaling a bootstrapped company from 0 to $150MM+.

1) Don’t focus on your exit strategy

2) Make sure you believe in what you’re doing & that you’re serving a true gap in the market (not just a perceived one)

3) Focus on building the right team–not just talented individuals, but a cohesive group that is all rowing toward a common goal

How to win in extremely competitive markets when you’re the underdog.

  • Focus on the 10x-type benefits you can bring, not just incremental differentiation.

Why CEOs need to step outside the boardroom and get “in the trenches” with their sales & marketing teams.


Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program?

Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth

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