B2B Growth: Your Guide to B2B Marketing

B2B Growth

919: Why B2B Advertising is So Forgettable (And How To Avoid This) w/ Tom Geary

In this episode we talk to Tom Geary, Founder and Executive Creative Director of School of Thought.

  1. The good news and bad news: the bar is impossibly low

2.The problem: herd mentality

  1. Is it the brand vs. data? Nope!

  2. The importance of striking an emotional chord. We’ve always done it, but now Google’s proven its effectiveness: whitepaper

  3. How to set yourself up for success, as a marketer.

Connect with Tom on LinkedIn: https://www.linkedin.com/in/tom-geary-7538261/

Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program?

Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth

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