908: How B2B Brands can Benefit from Category Creation w/ Jonathan Gandolf

In this episode we talk to Jonathan Gandolf, Director of Marketing at Springbuk.

1. How using B2B tactics in a B2C industry lead to out-of-the-box thinking

2. What inspired this category creation mindset (book: Play Bigger

3. How Springbuk is currently implementing this category creation mindset

4. The difference in fighting for market share and creating a new category

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf-0602a915/