In this episode we talk to Jonathan Gandolf, Director of Marketing at Springbuk.
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How using B2B tactics in a B2C industry lead to out-of-the-box thinking
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What inspired this category creation mindset (book: Play Bigger
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How Springbuk is currently implementing this category creation mindset
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The difference in fighting for market share and creating a new category
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf-0602a915/