In this episode we talk to Megan Sullivan-Jenks, Director of Marketing and Communications at Choozle.
Megan share about first party data usage in digital advertising.
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What’s “first-party” and “third-party” data mean
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How marketers are evolving back to the use of first party data
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The need for buy-in across the business to focus on data collection
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How using first party data can drastically change your digital advertising results
Connect with Megan on LinkedIn: https://www.linkedin.com/in/megan-sullivan-jenks/
