In this episode we talk to Henrik Becker, Marketing Director at Net-Results.
Henrik shares the common issues in the marketing automation buying process and shares his tips on how to go into sales conversations better equipped for success:
-
Marketing Automation Software – Massive Amounts of Organizational Change
-
Common problems buyers face: large time investments, clunky learning process, integration issues and lack of customer support
-
Tips to Be Better Equipped: talk to existing customers, press vendors about their on-boarding process, require a free trial
-
The Importance of Creating Buy-In with all the Stakeholders/Departments
Connect with Henrik on LinkedIn: https://www.linkedin.com/in/henrikbecker1984/
