B2B Growth: Your Guide to B2B Marketing

B2B Growth

896: Tips for 1st (and 2nd) Time Marketing Automation Buyers w/ Henrik Becker

In this episode we talk to Henrik Becker, Marketing Director at Net-Results.

Henrik shares the common issues in the marketing automation buying process and shares his tips on how to go into sales conversations better equipped for success:

  1. Marketing Automation Software – Massive Amounts of Organizational Change

  2. Common problems buyers face: large time investments, clunky learning process, integration issues and lack of customer support

  3. Tips to Be Better Equipped: talk to existing customers, press vendors about their on-boarding process, require a free trial

  4. The Importance of Creating Buy-In with all the Stakeholders/Departments

Connect with Henrik on LinkedIn: https://www.linkedin.com/in/henrikbecker1984/

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