B2B Growth: Your Guide to B2B Marketing

In this episode we talk to David Shearer, VP Marketing at Looker.

David shares 4 steps to developing a fantastic customer experience, including:

  1. Don’t abandon early adopters

  2. Consider establishing a Department of Customer Love

  3. Don’t ignore internal company culture

  4. Recognize consumer expectations of B2B buyers

Connect with David on Twitter: https://twitter.com/mrshearer

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