B2B Growth: Your Guide to B2B Marketing

In this episode we talk to Doug Kessler, Creative Director & Co-Founder of Velocity Partners.

Doug shares:

1) Why you have to remember that a name isn’t everything

2) What should possibly be on your list as non-negotiable for a good B2B company name?

For instance…

  • easily pronounced when read
  • easily spelled when heard
  • must not imply the wrong thing
  • domain name available
  • avoid existing vendor names

3) How do you remove subjectivity from the process

4) How do you actually start generating names?

Resource to check out: Onym, https://onym.co/

Check out the blog post that goes into even more detail:

https://velocitypartners.com/blog/renaming-a-b2b-brand-lessons-learned/

Click here to connect with this guest on LinkedIn.

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