In this episode we talk to Fergus Rooney, Co-Founder of AgencyEA.
Fergus shares these questions you should be asking prior to any experiential or event marketing effort for your brand or a client:
“Could this be the wrong project for the right client?”
“What’s the worst that could happen?”
“What is the guest’s point-of-view?”
“Do I need to push back with purpose?”
“What’s the right brand balance?”