B2B Growth: Your Guide to B2B Marketing

In this episode we talk to Doug Landis, Growth Partner at Emergence Capital.

Doug shares a story about hiring the wrong sales candidate, what the hiring company did about it & a systematic framework to sales hiring that can help you add more structure to a crucial aspect of growing your business.

He shares the 6 Categories of Characteristics you should be interviewing for & how to think about interviewing for characteristics within each category.

  1. Intangibles
  2. Coachability
  3. Work Ethic
  4. EQ
  5. Salesmanship
  6. Culture

Learn about the latest in sales and SaaS strategies from the team behind Salesforce, Box, Yammer, Zoom, and more. Click here: eepurl.com/c1IPvf

Click here to connect with this guest on LinkedIn.

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