863: 3 Principles for Building a New Market w/ Aisling MacRunnels

In this episode we talk to Aisling MacRunnels, CMO at Synack.

1. Know Who You Are

2. Know Who You Are Not

3. Lean Into Patience

Check out the presentation Logan mentioned from Ryan Deiss sharing the benefits of using a character diamond to define your brand at Drift’s HYPERGROWTH conference: https://youtu.be/7T1V8lcaFyo

Click here to connect with this guest on LinkedIn.