B2B Growth: Your Guide to B2B Marketing

B2B Growth

852: A Framework for Developing & Re-Purposing User-Generated Content w/ Heather Thompson

In this episode we talk to Heather Thompson, Senior VP of Marketing at Qorus Software.

Heather shares a systematic framework for executing on a large piece of user-generated content including the planning phase, providing incentives, how to reach out to your list effectively, orchestrating a follow-up webinar & re-purposing a large piece of content into multiple assets.

Register for the upcoming January 2019 webinar that Heather mentioned in this episode here:


Click here to connect with this guest on LinkedIn.

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