In this episode we talk to Lauren Decker, Director of Product & Customer Marketing at G2 Crowd.
Lauren shares 3 distinct ways to incorporate the voice of the customer into all of your marketing initiatives:
Tip #1: Know who your customers are. Build out personas if you don’t already have them.
Tip #2: Embrace the good, the bad, and the ugly. When it comes to leveraging the voice of your customer, it’s a mentality not a marketing tactic. This means truly listening to what your product and brand are doing well and really digging into what could be better.
Tip #3: Create a culture where customers are heroes. Once you’ve developed a voice of the customer program, it should be incorporated throughout the organization – not just your marketing or product development teams.