B2B Growth: Your Guide to B2B Marketing

B2B Growth

832: The Art of Repositioning a Brand (From the President of K-Swiss) w/ Barney Waters

In this episode we talk to Barney Waters, President of K-Swiss.

Barney shares the story of K-Swiss’ repositioning and the role that GaryVee played in that process. He also shares the biggest challenge of repositioning a brand and how he overcame that challenge.

Click here to connect with this guest on LinkedIn.

Related Podcasts
Leave a Reply