B2B Growth: Your Guide to B2B Marketing

B2B Growth

831: A 3 Part Formula to Ditch Traditional Lead Scoring w/ Dan Murdoch

In this episode we talk to Dan Murdoch, Head Of Global Marketing at Harri.

Dan breaks down a formula called The Harmony Alogrithm, a weighted average of perfectly balanced leading indicators to allow sales & marketing teams to engage with the right person, at the right company, at the right time to optimize outbound and inbound efforts.

He shares the 3 elements that should be used instead of traditional, one-dimensional lead scoring & how to weight them in a new lead scoring model:

  1. Brand Engagement
  2. Account Fit
  3. Contactability

Check out Dan’s blog post on the topic for even more details:

https://dan-murdoch.com/2017/04/13/the-harmony-algorithm-solving-for-the-next-best-lead/

Click here to connect with this guest on LinkedIn.

Related Podcasts
Leave a Reply