In this episode we talk to Jon Dick, VP of Marketing at HubSpot.
Jon shares a recent research report conducted by HubSpot on B2B companies’ go-to-market strategies. Many of their findings pointed to the power of live chat meeting buyers where they want to engage with your company.
Jon advocates for marketers being the champions of simplicity within their organizations to reduce the friction customers experience when engaging with any functional group within your company.
For more of the data, check out Jon’s blog post that we discuss in this episode: