B2B Growth: Your Guide to B2B Marketing

B2B Growth

793: How to Solve the ROI Problem Every Marketer Faces w/ Melissa Todisco

In this episode we talk to Melissa Todisco, VP of Marketing at Concentric.

The Stages to Solving the ROI Problem Melissa shares:

  1. Setting Up Channel Analytics
  2. Unifying Your Data
  3. Attribution
  4. Moving to a State of Forecasting

Want help developing your plan to become an influencer & thought leader?

Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.

B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.

Click here to connect with this guest on LinkedIn.

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