B2B Growth: Your Guide to B2B Marketing

B2B Growth

777: Setting Your Team Up for Better Sales & Marketing Alignment w/ Adam Goyette

In this episode we hear from Adam Goyette, VP of Demand Generation at G2 Crowd.

Adam shares keys he’s found in aligning your marketing team with your sales counterparts, as well as his AHA moment in working with sales.

He breaks down each key to alignment, including:

  • Owning the outcome – MQL’s are not the goal. Contracts are the goal.

  • Ownership mindset – Marketers need to know what happens all the way through the funnel for their channel.

  • Creating goals that align with the outcome – not fluffy marketing goals

  • Establishing Collaboration and Transparency with Sales

Want help developing your plan to become an influencer & thought leader?

Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.

B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.

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