In this episode we talk to Andrea Kayal, Chief Marketing Officer at Upserve.
Follow Andrea on Twitter: @andreamkayal
Andrea breaks down the steps she took in organizing a marketing team from Day 1. From setting the high level goal, using the OKR methodology (Objectives & Key Results) to organize the team by functional roles & using a collaborative process to clearly define roles & responsibilites on the team.
Andrea highly recommends checking out Randical Candor for marketing leaders and anyone leading a team.
Also in this episode, an exclusive promo code for B2B Growth listeners to get 50% off tickets to the upcoming #FlipMyFunnel Conference: B2BGROWTH