B2B Growth: Your Guide to B2B Marketing

B2B Growth

750: How to Organize Your Marketing Team to Achieve a Common Goal w/ Andrea Kayal

In this episode we talk to Andrea Kayal, Chief Marketing Officer at Upserve.

Follow Andrea on Twitter: @andreamkayal

Andrea breaks down the steps she took in organizing a marketing team from Day 1. From setting the high level goal, using the OKR methodology (Objectives & Key Results) to organize the team by functional roles & using a collaborative process to clearly define roles & responsibilites on the team.

Andrea highly recommends checking out Randical Candor for marketing leaders and anyone leading a team.

Also in this episode, an exclusive promo code for B2B Growth listeners to get 50% off tickets to the upcoming #FlipMyFunnel ConferenceB2BGROWTH

Click here to connect with this guest on LinkedIn.

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