#5Things: Joe Vignolo

WEBVTT 1 00:00:08.869 --> 00:00:12.349 Hey everybody, Logan with sweetish here. Before we jump in today, I 2 00:00:12.509 --> 00:00:16.750 want to let you know about another podcast you might enjoy, full of sales 3 00:00:16.829 --> 00:00:20.989 focused episodes. If you're a regular listener of BB growth, you'll probably enjoy 4 00:00:21.109 --> 00:00:25.579 the modern sales podcast with listen with all check out their episode. Value based 5 00:00:25.579 --> 00:00:29.500 selling done right. You can find modern sales podcast wherever you do. You're 6 00:00:29.500 --> 00:00:34.420 listening. All right, let's get into the show. Welcome back to be 7 00:00:34.539 --> 00:00:38.369 tob growth. I'm Logan lyles with sweet fish media. Today is another episode 8 00:00:38.490 --> 00:00:42.009 in our five thing series. So if you've been following along in this series, 9 00:00:42.409 --> 00:00:46.570 every Saturday we're chatting with usually a previous guests who's drop some value in 10 00:00:46.649 --> 00:00:50.520 another way here on BB growth and they're sharing the top five things that they 11 00:00:50.560 --> 00:00:53.679 can't live without, both in work and in life, and it's been a 12 00:00:53.840 --> 00:00:57.479 ton of fun. Today I'm joined by Joe Vignolo today. He is the 13 00:00:57.600 --> 00:01:00.159 director of content marketing over it sift. Joe. Welcome back to the show 14 00:01:00.200 --> 00:01:03.079 man. Hey, look, and thanks for having me on. Absolutely for 15 00:01:03.159 --> 00:01:07.150 anybody who hasn't heard Joe's previous appearance on the podcast, he joined us for 16 00:01:07.189 --> 00:01:12.750 another series or why podcast work series unpack some very specific things that he's used 17 00:01:12.790 --> 00:01:18.310 as a Beb podcaster in the past to leverage the power of podcasting on multiple 18 00:01:18.310 --> 00:01:22.540 fronts. But we're not talking podcasting today. We're talking what is keeping Joe 19 00:01:22.659 --> 00:01:26.299 going and he's got five recommendations for folks that that keep him going. Number 20 00:01:26.379 --> 00:01:30.540 one for you seems like a really good fit for anybody else out there and 21 00:01:30.659 --> 00:01:34.530 content marketing that may not be aware of it. Joe, what's number one 22 00:01:34.569 --> 00:01:38.969 on your five things? Man? Number one is a plug in for chrome 23 00:01:40.049 --> 00:01:45.609 called grammarly. grammarly it helps you with your grammar, with your typing, 24 00:01:45.769 --> 00:01:49.599 with your spelling. I've been writing professionally for more than ten years, but 25 00:01:49.719 --> 00:01:56.640 I am not very good at grammar. I make constant mistakes. I celebrated 26 00:01:56.680 --> 00:02:00.870 the other day for spelling inconvenient right the first time, because every time I've 27 00:02:00.909 --> 00:02:05.950 ever tried to writing convenient before I've misspelled it. But it is corrects. 28 00:02:05.950 --> 00:02:08.750 You're spelling your grammar in real time. It just started working with Google Docs, 29 00:02:09.270 --> 00:02:13.069 so that's a big, big thing. For anyone in content marketing who 30 00:02:13.150 --> 00:02:15.699 is producing a lot of blog posts or ebooks and whatnot, it is invaluable. 31 00:02:16.460 --> 00:02:20.620 That's awesome. Man. For me it's always achieve it. They ei 32 00:02:20.780 --> 00:02:23.580 or ie always screws me up on that one. So that's awesome to here, 33 00:02:23.620 --> 00:02:27.659 because I think I use grammarly for a while back, but I didn't 34 00:02:27.699 --> 00:02:31.090 know about the Google Docs plug in, because that's that's super helpful. I 35 00:02:31.129 --> 00:02:35.770 mean this spell check and everything's getting better, whether you use Microsoft word or 36 00:02:35.810 --> 00:02:38.930 or Google docs or whatever the case might be. I'm trying to think of 37 00:02:38.009 --> 00:02:42.610 a third option, but probably none another, but you've found that it's it's 38 00:02:42.650 --> 00:02:46.000 helped you be able to, you know, reduce some of your revisions and 39 00:02:46.080 --> 00:02:50.319 get content better, content out faster. Absolutely. I mean spell check is 40 00:02:50.400 --> 00:02:54.120 great, but if you are constructing a a bad sentence, it's not going 41 00:02:54.159 --> 00:02:58.199 to save you. You need something like grammarly. Yeah, awesome, man. 42 00:02:58.360 --> 00:03:00.990 All right, so number two is also on the productivity front, but 43 00:03:01.150 --> 00:03:05.349 a little bit higher level. Tell us a little bit about your favorite project 44 00:03:05.349 --> 00:03:08.349 management tool. Man. Number two is a sauna. Our content marketing team 45 00:03:08.349 --> 00:03:13.460 at sift is three people strong, but we're servicing a company that is nearly 46 00:03:13.500 --> 00:03:15.780 three hundred people strong. So there's a lot of projects coming in, a 47 00:03:15.819 --> 00:03:20.659 lot of deliverables going out, and I am not a very organized person. 48 00:03:20.699 --> 00:03:23.740 I'm a creative person, not very rare nice persons. I need something like 49 00:03:23.860 --> 00:03:27.169 a sauna to keep track of everything going in going out. You can tag 50 00:03:27.289 --> 00:03:30.530 people in there, you can attach the files right there and people, if 51 00:03:30.530 --> 00:03:32.289 they're requesting new pieces of content, you don't need to come and find you, 52 00:03:32.330 --> 00:03:35.370 they don't need to email you, they can just put a task in 53 00:03:35.409 --> 00:03:38.409 a sauna. It pings me and hopefully they've uploaded all the pertinent information. 54 00:03:38.650 --> 00:03:43.680 But it really keeps our team on task and moving forward. Yeah, absolutely, 55 00:03:43.759 --> 00:03:46.680 Man. I know you can kind of get into these hot debates about 56 00:03:46.680 --> 00:03:49.599 base camp or us on our Trello or, you know, any of the 57 00:03:49.719 --> 00:03:53.319 others, but I can just tell you if if you're yeah, I mean 58 00:03:53.360 --> 00:03:57.229 if you're not using something there, you need to be. You know where 59 00:03:57.590 --> 00:04:00.229 we tend to use trelloh because we historically use that. But same sort of 60 00:04:00.310 --> 00:04:04.030 thing, right as all the podcasts that we're managing. A lot of requests 61 00:04:04.110 --> 00:04:08.870 coming in and back and forth, and have that history of what's gone on 62 00:04:09.189 --> 00:04:13.620 with this specific project or piece of content can be invaluable. So that's I 63 00:04:13.740 --> 00:04:16.259 think, the second time a sauna has been recommended, so to for us. 64 00:04:16.259 --> 00:04:19.779 Sauna so far and again. These are not no promo links, no 65 00:04:19.899 --> 00:04:25.370 affiliate links. We're just getting people's raw, honest recommendations here from fellow marketer. 66 00:04:25.529 --> 00:04:29.089 So appreciate the feedback, Joe. All right, number three is all 67 00:04:29.129 --> 00:04:32.449 about audio content, which I personally love, obviously. But what's number three 68 00:04:32.490 --> 00:04:35.250 on your five things, Joe? Number three, it's kind of a two 69 00:04:35.290 --> 00:04:41.439 parter. It is audible, which is an ebook subscription service from Amazon, 70 00:04:41.800 --> 00:04:45.519 and my bows headphones. I have a long commute, even though I live 71 00:04:45.519 --> 00:04:48.319 in San Francisco and I work in San Francisco. I write a bus four 72 00:04:48.399 --> 00:04:53.350 miles and it takes forty five minutes to an hour fifteen. And Yeah, 73 00:04:53.550 --> 00:04:57.629 and instead of incessantly checking my email or just monitoring slack and kind of getting 74 00:04:57.629 --> 00:05:00.310 a jump start on the day, which, if you do that, fantastic. 75 00:05:00.350 --> 00:05:01.829 I know people on Linkedin like to out that they start their day befour. 76 00:05:01.829 --> 00:05:08.180 I am I do not. I like to use that bus ride to 77 00:05:08.259 --> 00:05:13.579 kind of recharge from the previous day, get ready for the day upcoming and 78 00:05:13.699 --> 00:05:16.339 listen to some some just entertainment content. So, you know, ebooks, 79 00:05:16.379 --> 00:05:19.699 I like SCI FI. I like just put the headphones in and can the 80 00:05:19.740 --> 00:05:23.089 zone out for that time while I'm on the bus. I love it, 81 00:05:23.170 --> 00:05:28.250 man. So on that quick follow up question, any book that's currently inaudible 82 00:05:28.329 --> 00:05:30.930 that you're working on, either work or just fun, that you might recommend 83 00:05:30.970 --> 00:05:35.399 to folks? I am reading a classic SCI FI book right now called the 84 00:05:35.519 --> 00:05:41.120 forge of God, and it is about, of course, alien invasion and 85 00:05:41.680 --> 00:05:44.279 how we deal with that. I'm a little bit of a sci Fi nerd 86 00:05:44.519 --> 00:05:46.800 and now I'm extly embarrassed and if this was on video you'd see that I'm 87 00:05:46.800 --> 00:05:50.350 blushing. So moving on. Moving on, all right, moving quickly. 88 00:05:50.470 --> 00:05:57.269 Number for again going back to your role as content marketing director. That is 89 00:05:57.430 --> 00:06:00.670 revcom is number four on your five things. Right. Yeah, revcom is 90 00:06:00.750 --> 00:06:05.980 a transcription service. So with content marketing you doing things other than written content. 91 00:06:06.060 --> 00:06:10.019 You're doing webinars, you doing podcast you're doing all sorts of things and 92 00:06:10.139 --> 00:06:13.939 it can be a real hassle to sit down or task someone to sit down 93 00:06:14.300 --> 00:06:18.370 and transcribe that content that you've already created. Part of the magic of content 94 00:06:18.449 --> 00:06:21.689 marketing is you don't have to reinvent the wheel every time you need to repurpose 95 00:06:21.730 --> 00:06:28.129 some of that content different medium. So you upload of audio file to Revcom 96 00:06:28.449 --> 00:06:32.600 they transcribe it very quickly, it's extremely affordable and you can use those that 97 00:06:32.720 --> 00:06:36.439 transcription for any sort of written content, whether that's social post or blog post 98 00:06:36.480 --> 00:06:41.720 or whatever, to support your audio. Yeah, absolutely, everybody who, 99 00:06:42.120 --> 00:06:45.160 you know has heard content from us here at sweet fish know that we're big 100 00:06:45.519 --> 00:06:49.509 proponents of starting with audio and bringing in some sort of transcription to then kick 101 00:06:49.550 --> 00:06:53.589 off that repurposing, you know, as a huge value. What's interesting, 102 00:06:53.709 --> 00:06:58.829 REVCOM and other similar services are starting to nown teer it where the AI based 103 00:06:58.870 --> 00:07:02.540 transcription, which is usually less than the human transcription. You know, there's 104 00:07:02.540 --> 00:07:06.139 a good bit difference. There's a gap right in the you know, guaranteed 105 00:07:06.180 --> 00:07:10.660 percentage of accuracy, but there's also a cost difference. So you can play 106 00:07:10.660 --> 00:07:14.339 around with both of those to pending on your budget and where you see kind 107 00:07:14.339 --> 00:07:16.730 of the most efficients to it. So I would I would recommend to folks, 108 00:07:16.769 --> 00:07:20.009 you know, kind of look at those two levels, at redcom or 109 00:07:20.250 --> 00:07:24.970 Tammy is another one. There are several, several options out there. So 110 00:07:25.050 --> 00:07:28.209 I like that man. All right, so we're gonna for number five, 111 00:07:28.290 --> 00:07:31.160 Joe. We're going to get out of kind of the tools and and tricks 112 00:07:31.199 --> 00:07:34.720 and those sorts of things and more of something, just a general principle of 113 00:07:34.800 --> 00:07:39.000 life. That's been top of mine for you the last year, right on 114 00:07:39.240 --> 00:07:42.920 number five of your five things. Yeah, number five for me has been 115 00:07:43.199 --> 00:07:46.430 patients. I know that's extremely high level, but patients can help you at 116 00:07:46.670 --> 00:07:49.750 any aspect in any time in your life. Two Thousand and nineteen was a 117 00:07:49.790 --> 00:07:54.709 banner year for me. Professionally. I landed this incredible job here at sift 118 00:07:55.110 --> 00:07:59.139 up, leveled can of my career, gone onto a new industry. Wonderful. 119 00:07:59.620 --> 00:08:03.139 Personally, two thousand and nineteen was a dumpster fire of a year. 120 00:08:03.540 --> 00:08:07.939 A lot of things went wrong and I really leaned on family, friends co 121 00:08:09.100 --> 00:08:13.689 workers and truly appreciated the patients they afforded me during that difficult time and also 122 00:08:13.730 --> 00:08:16.810 the patients that I afforded myself. You know, speed bumps are going to 123 00:08:16.889 --> 00:08:20.610 happen in life, problems are going to arise, and it's that that can 124 00:08:20.810 --> 00:08:24.610 compassion and empathy you have for yourself and for others around you that will help 125 00:08:24.610 --> 00:08:28.120 you get through that. So patience is my number five. Probably should be 126 00:08:28.120 --> 00:08:31.160 my number one, but number five today. That's all right. Where we 127 00:08:31.279 --> 00:08:33.960 were, you know, counting down to get to the most important, or 128 00:08:33.279 --> 00:08:37.679 counting up to get anyway. All right, so just quick recap. You 129 00:08:37.759 --> 00:08:41.070 know, Grammar for anybody in content marketing or for sales people looking to, 130 00:08:41.350 --> 00:08:46.429 you know, write better emails right now, content a sauna for project management, 131 00:08:46.470 --> 00:08:50.710 audible, revcom and, most importantly, number five or number one, 132 00:08:50.789 --> 00:08:52.710 depending on which way you want to flip it from, Joe is patient. 133 00:08:52.870 --> 00:08:56.940 So I love the personal story there. I love sharing some of your perspective 134 00:08:56.980 --> 00:09:00.779 on some of the tools, as well as just life lessons that you've been 135 00:09:00.820 --> 00:09:03.940 learning lately that I think other people will get some value from today. Joe. 136 00:09:03.179 --> 00:09:07.179 All right, man. Well, if anybody listening to this is not 137 00:09:07.299 --> 00:09:09.409 yet connected with you, what's the best way for them to reach out, 138 00:09:09.529 --> 00:09:13.450 stay connected with you? Online, offline, whatever the case might be. 139 00:09:13.889 --> 00:09:16.690 Here you can find me on Linkedin, Joe Ignolo. You can also go 140 00:09:16.769 --> 00:09:20.009 to siftcom, go to the blog there, read all the stuff I've written. 141 00:09:20.009 --> 00:09:24.720 My team is written and Yeah, love to connect, so I'll I'll 142 00:09:24.720 --> 00:09:28.320 see you on whole linkedin. All right, and Joe, thanks for being 143 00:09:28.360 --> 00:09:30.519 on the show again today. Man. Thanks. Look and to take it 144 00:09:30.559 --> 00:09:37.320 easy. I hate it when podcasts incessantly ask their listeners for reviews, but 145 00:09:37.399 --> 00:09:41.110 I get why they do it, because reviews are enormously helpful when you're trying 146 00:09:41.110 --> 00:09:43.389 to grow a podcast audience. So here's what we decided to do. If 147 00:09:43.429 --> 00:09:46.909 you leave a review for me to be growth in apple podcasts and email me 148 00:09:46.990 --> 00:09:52.230 a screenshot of the review to James at Sweet Fish Mediacom, I'll send you 149 00:09:52.309 --> 00:09:56.059 a signed copy of my new book, content based networking, how to instantly 150 00:09:56.139 --> 00:09:58.419 connect with anyone you want to know. We get a review, you get 151 00:09:58.419 --> 00:10:00.860 a free book. We both win.