#5Things: Dorothea Sieber

WEBVTT 1 00:00:05.799 --> 00:00:09.070 Welcome back to be tob growth. I'm looking lyles with sweet fish media. 2 00:00:09.189 --> 00:00:13.349 Today I'm joined again by DOROTHEA seeber. She's a repeat guest here on the 3 00:00:13.390 --> 00:00:17.670 show. She is currently the head of content strategy and thought leadership over at 4 00:00:17.710 --> 00:00:20.949 Adobe. DOROTHEA, welcome back to the show. Thank you so much. 5 00:00:20.989 --> 00:00:24.980 I'm so very excited. I am excited to have you back. Today is 6 00:00:25.019 --> 00:00:29.219 another episode in our five thing series. If you're new to listening to this 7 00:00:29.379 --> 00:00:34.140 series or be tob growth in general, we are oftentimes bringing on repeat guests 8 00:00:34.179 --> 00:00:37.929 that have shared some great marketing knowledge with us in the past and talking about 9 00:00:37.929 --> 00:00:41.689 the five things that they can't live without in work in life, and it's 10 00:00:41.729 --> 00:00:45.009 been a lot of fun. Some people have been sharing their favorite apps or 11 00:00:45.210 --> 00:00:49.609 things that are just helping them in their day to day both personally and professionally. 12 00:00:49.689 --> 00:00:53.200 So, Dorothea, let's kick it off with number one on your five 13 00:00:53.359 --> 00:00:57.280 things is man's best friend, or woman's best friend in this case. Right, 14 00:00:58.039 --> 00:01:00.439 that's right, and it's not really a thing, but I just couldn't 15 00:01:00.679 --> 00:01:04.269 have it not be on my list. So it's my pop milo. It's 16 00:01:04.310 --> 00:01:08.510 a mini golden doodle and he just makes every day so much better. Like, 17 00:01:08.750 --> 00:01:11.670 no matter, you know, how my work day might have gone, 18 00:01:12.109 --> 00:01:17.390 he's wiggling his tail and just excited to see me when I come home. 19 00:01:17.750 --> 00:01:21.819 And Yeah, he lights up my life. That's awesome to hear. I'm 20 00:01:21.859 --> 00:01:25.659 at dog owner myself. I think we were chatting dogs last time because I've 21 00:01:25.780 --> 00:01:29.700 got a laborate doodle, interestingly enough, last time that we got together. 22 00:01:29.780 --> 00:01:33.010 Dorothea, have you always been a dog owner and kind of found that that 23 00:01:33.530 --> 00:01:38.290 that companionship is always just like that positive bumping in your day, your week, 24 00:01:38.450 --> 00:01:41.209 you know, like you were talking about there? Yes, it really 25 00:01:41.329 --> 00:01:45.090 is. I've I grew up with dogs, so it's definitely one of those 26 00:01:45.129 --> 00:01:48.400 things, you know, that can be quite challenging at times, especially when 27 00:01:48.400 --> 00:01:52.640 they're puppies and they're too quiet for a little bit too long there, which 28 00:01:52.680 --> 00:01:56.959 usually means they're in trouble. But other than that, yeah, definitely one 29 00:01:57.000 --> 00:02:00.439 of the things that makes every day great. I love it. We are 30 00:02:00.560 --> 00:02:04.989 big fans of our pets on the sweetfish team. We're working on developing a 31 00:02:05.109 --> 00:02:08.069 whole slack channel just dedicated to pets, but our random channel on slack is 32 00:02:08.270 --> 00:02:13.069 usually full of a lot of pet photos on our distributed team here at sweetfish. 33 00:02:13.150 --> 00:02:15.340 So you've got people on the team here that definitely agree with you in 34 00:02:15.500 --> 00:02:20.819 your thinking. They're DOROTHEA number two on your list of your five things is 35 00:02:21.099 --> 00:02:24.219 actually a thing. It's actually a combo of two things that you can't regularly 36 00:02:24.340 --> 00:02:29.180 live without. Tell us what's number two that made your list or Theam yes, 37 00:02:29.340 --> 00:02:31.930 and I think when I sent this to USAID. Sadly, it's my 38 00:02:32.009 --> 00:02:36.729 iphone and Apple Watch, because I think on the one hand, you know 39 00:02:36.810 --> 00:02:39.770 I love and rely on both of those for a for work, for a 40 00:02:39.810 --> 00:02:45.080 lot of things in my personal lives, but it's definitely also something that I'm 41 00:02:45.080 --> 00:02:47.879 very conscious of how much time I spend on it. So my Apple Watch 42 00:02:47.960 --> 00:02:53.560 is something that really helps me be very active and just kind of reminds me 43 00:02:53.800 --> 00:02:58.199 I'm a very active person in general, and so that's definitely something that I 44 00:02:59.150 --> 00:03:01.669 just really enjoy kind of seeing you know that I'm active throughout the day and 45 00:03:02.270 --> 00:03:07.270 that the kind of encourages me to do so. Yeah, absolutely sorry, 46 00:03:07.349 --> 00:03:09.150 thing that you've done. I've I've seen. You know, I don't have 47 00:03:09.229 --> 00:03:13.780 a smart watch myself, but it seems like it's becoming more and more commonplace 48 00:03:14.219 --> 00:03:16.340 for either you know, an Apple Watch or whatever the case might be, 49 00:03:16.860 --> 00:03:21.699 and I see people kind of struggling with like it's doubled the amount of notifications 50 00:03:21.860 --> 00:03:24.379 that they're getting those sorts of things. Have you found any tips or tricks 51 00:03:24.460 --> 00:03:30.129 to make sure that you know your smart watch of some former fashion is helping 52 00:03:30.289 --> 00:03:34.169 you and giving you the right sorts of reminders and not kind of overloading you 53 00:03:34.330 --> 00:03:37.770 with more that we already have from our desktop and our phones those sorts of 54 00:03:37.849 --> 00:03:40.960 things? Anything kind of spring to mind, since you've been wielding the two 55 00:03:42.000 --> 00:03:46.280 pieces of technology now on a daily basis? Yeah, so I'm definitely conscious 56 00:03:46.280 --> 00:03:49.039 of the notifications that I have on my Apple Watch and I turned off a 57 00:03:49.120 --> 00:03:53.000 lot of thumb so I mostly have kind of calls texts to make sure that 58 00:03:53.240 --> 00:03:55.590 I get the important things, but I tune out on a lot of things 59 00:03:55.590 --> 00:04:00.150 that are unnecessary. Exactly what you're a point, because otherwise you're just conditioned 60 00:04:00.229 --> 00:04:02.469 to always kind of, you know, look on your watch on what's happening 61 00:04:02.509 --> 00:04:06.110 and you you don't get anything done. So that's definitely being one of the 62 00:04:06.189 --> 00:04:11.219 things that I'm trying to be very conscious off and also just keep checking as 63 00:04:11.340 --> 00:04:15.300 I'm you know, as you're downloading us on your phone automatically to get notifications 64 00:04:15.340 --> 00:04:18.379 on your watch. So you need to definitely be conscious of that and and 65 00:04:18.860 --> 00:04:24.220 turn those off. Yeah, I completely agree. I've actually changed all of 66 00:04:24.410 --> 00:04:29.290 my push notifications on my on my phone set to off, unless it is 67 00:04:29.529 --> 00:04:32.730 I think I've got just text and calls, I mean even email and slack. 68 00:04:32.810 --> 00:04:36.769 I'm trying to delegate certain times of the day and you know, it's 69 00:04:36.850 --> 00:04:40.680 good to hear you know, we kind of do these things if I think 70 00:04:40.759 --> 00:04:43.079 this is going to help me out, but I'm not sure. So it's 71 00:04:43.079 --> 00:04:46.279 good to hear kind of validation from you that you're kind of taking a similar 72 00:04:46.319 --> 00:04:49.720 approach there. And I've done the same thing like downloaded a new APP and 73 00:04:49.759 --> 00:04:51.839 I was like, Oh, I thought I had everything you did, but 74 00:04:53.189 --> 00:04:55.470 this new one I forgot to do it. So, you know, maybe 75 00:04:55.589 --> 00:04:59.269 just a food for thought from your feedback there, Dorothea, to you know, 76 00:04:59.389 --> 00:05:01.230 download a new APP, make it part of your regular routine to just 77 00:05:01.389 --> 00:05:06.420 silence the notifications or select which ones you want very thoughtfully right there from the 78 00:05:06.500 --> 00:05:11.379 get go, as part of the downloading process. Number three, you know 79 00:05:11.459 --> 00:05:14.699 you talked about fitness with your Apple Watch. How it's helping you. What's 80 00:05:14.740 --> 00:05:16.339 number three on your list, because it's in a similar vein, right, 81 00:05:16.420 --> 00:05:20.100 wroth, you, it is. Yes, it's what keeps me saying every 82 00:05:20.139 --> 00:05:25.810 day just being in a very high performing and, you know, very busy 83 00:05:25.930 --> 00:05:30.610 job. Every day I love working out and and meditating at times just to 84 00:05:30.730 --> 00:05:34.529 kind of keep my mind calm, and really doing that actually at the beginning 85 00:05:34.569 --> 00:05:38.759 of my day has really helped me stay very focused throughout the day and just 86 00:05:38.879 --> 00:05:42.519 be a lot more positive and ready for the day. So yeah, yeah, 87 00:05:42.639 --> 00:05:46.879 absolutely. Like number four is video conferencing. For you, if you 88 00:05:46.000 --> 00:05:51.509 have a specific APP that that you really love, their or a recommendation, 89 00:05:51.670 --> 00:05:56.310 would love to cure that. But I think just in general, I've had 90 00:05:56.350 --> 00:05:58.670 a lot of folks, you know, I put out a post the other 91 00:05:58.709 --> 00:06:01.670 day about when you join a conference calling people don't have their video on, 92 00:06:01.790 --> 00:06:05.660 what do you do? And I had no idea this sort of response. 93 00:06:05.699 --> 00:06:11.259 I was going to elicit with that simple, like two sentence question post on 94 00:06:11.339 --> 00:06:15.339 Linkedin, but people tend to get riled up and passionate about I always have 95 00:06:15.459 --> 00:06:18.089 my video on or I don't. I hate when people ask me this, 96 00:06:18.410 --> 00:06:20.370 this, that and the other. You know, I know you've got a 97 00:06:20.490 --> 00:06:25.930 distributed team. What role this video conferencing pay play for you and why did 98 00:06:25.930 --> 00:06:29.930 it make your list of your five things with you? Yes, and there's 99 00:06:29.970 --> 00:06:32.199 definitely, you know, sometimes your pressure to turn on your video, which 100 00:06:32.240 --> 00:06:36.800 can be so good depending on your day, but I think video calls are 101 00:06:36.879 --> 00:06:41.399 definitely very important to stay connected to my team. I have some people, 102 00:06:41.560 --> 00:06:45.439 and actually Colorado, where you're at, and also in the bay area, 103 00:06:45.560 --> 00:06:48.750 kind of distributed. So it really helps just being able to connect with people, 104 00:06:48.870 --> 00:06:53.350 and you definitely do connect with people, definitely over video. It also 105 00:06:53.629 --> 00:07:00.189 actually helps me just in my personal life. I my family is all over 106 00:07:00.310 --> 00:07:03.180 in Germany, so I'm the only one in the US and it's it's what 107 00:07:03.339 --> 00:07:08.660 keeps me connected to my family. You know, I can see my nephews 108 00:07:08.939 --> 00:07:13.300 grow up and kind of see their faces and that definitely helps just to keep 109 00:07:13.339 --> 00:07:15.449 that connection and being very close to them as well. Yeah, I love 110 00:07:15.529 --> 00:07:19.209 the here in a little bit of the applications for both work and personal life. 111 00:07:19.209 --> 00:07:23.689 There I've started to do that more. You know, people who listen 112 00:07:23.730 --> 00:07:27.610 to the show know that I'm a big proponent of bombomb to be able to 113 00:07:27.689 --> 00:07:30.399 send videos and a lot of people in sales know of tools like that and 114 00:07:30.480 --> 00:07:34.680 the humanizing effect that it can have. Since I've been using the BOMBOMB APP 115 00:07:34.720 --> 00:07:39.240 to send one to one videos, the email and text and those sorts of 116 00:07:39.279 --> 00:07:42.879 things, I found myself doing it with friends and, you know, acquaintances 117 00:07:42.920 --> 00:07:45.389 I want to catch up with and that sort of thing, and so it's 118 00:07:45.389 --> 00:07:47.790 kind of interesting to see how some of those tools is we start to adopt 119 00:07:47.829 --> 00:07:51.230 them at work, help us in our personal life as well. So, 120 00:07:51.470 --> 00:07:55.750 as we round out your list of five things, Dorothea, the the last 121 00:07:55.790 --> 00:08:00.259 one is it's been repeated a few times here, which I guess is good 122 00:08:00.300 --> 00:08:03.579 for the folks over at Slack, but slack rounds out your list of five 123 00:08:03.699 --> 00:08:07.259 things that you can't live without. More work related on this one till it's 124 00:08:07.259 --> 00:08:11.060 a little bit about you know, some of your tips and tricks when it 125 00:08:11.139 --> 00:08:13.569 comes to maximizing slack in your day to day yes, for sure, and 126 00:08:13.730 --> 00:08:18.810 I think slick has really helped me just, you know, communicate much faster 127 00:08:18.170 --> 00:08:22.449 than sometimes three email with a lot of different teams. We have a lot 128 00:08:22.490 --> 00:08:24.529 of slacked on us. One of them is actually adobe pet so we have 129 00:08:24.930 --> 00:08:28.680 we have a channel, or we do talk about our pets and dogs as 130 00:08:28.759 --> 00:08:33.200 well. But even with customers, we have channels where we actually have some 131 00:08:33.279 --> 00:08:37.320 of our advocate groups and we, you know, have informal conversations with them 132 00:08:37.360 --> 00:08:39.200 over slack. So I think it really can be used. You know, 133 00:08:39.360 --> 00:08:43.990 one obviously connecting with your team, getting quick answer some things that you kind 134 00:08:43.990 --> 00:08:46.669 of need, and also you can same thing as you know with everything else. 135 00:08:46.750 --> 00:08:50.509 You can kind of tune in and too and out of channels that your 136 00:08:50.909 --> 00:08:54.029 you might be interested in, and it's held collaboration on a lot of different 137 00:08:54.110 --> 00:08:58.179 fronts for us, especially because for a very cross functional team across many different 138 00:08:58.220 --> 00:09:03.259 locations. Yeah, absolutely, I love to hear that you guys have started 139 00:09:03.379 --> 00:09:07.860 some customer and advocate groups or channels on slack. We've been thinking about that, 140 00:09:07.899 --> 00:09:13.929 as far as you know, maybe another engagement strategy for our selves here 141 00:09:13.929 --> 00:09:18.250 at sweet fish or or customers podcast. I think that there's definitely some power 142 00:09:18.370 --> 00:09:20.929 there, especially as, as I mentioned, we've been doing this series for 143 00:09:22.169 --> 00:09:26.000 only a handful of weeks now and slack has come up over and over again, 144 00:09:26.000 --> 00:09:28.759 and so just kind of good marketing right like go to the applications, 145 00:09:28.799 --> 00:09:31.960 go to the spaces where people are comfortable, where there's less friction. So 146 00:09:33.039 --> 00:09:37.039 I love to hear how you guys are leveraging slack to engage with your advocates 147 00:09:37.159 --> 00:09:39.710 and share great pet photos. I mean both sound like just great uses of 148 00:09:41.269 --> 00:09:45.509 the technology on equal fronts. Well, Dorothea, this has been a great 149 00:09:45.549 --> 00:09:48.990 conversation. Thank you so much for coming back on the show. If anybody 150 00:09:48.029 --> 00:09:52.379 has not checked out your previous episode or isn't already connected with you on social 151 00:09:52.700 --> 00:09:56.940 what's the best way for them to stay connected or reach out to you? 152 00:09:56.500 --> 00:10:00.419 Absolutely thank you so much for having me. You can either reach out to 153 00:10:00.539 --> 00:10:05.460 me through twitter at the underscore seeber, or just find me on Linkedin and 154 00:10:05.059 --> 00:10:11.490 I look forward to many engaging conversations, either around pets or dogs or marketing. 155 00:10:11.570 --> 00:10:15.649 I love it, and for anybody you know. Dorothea, just while 156 00:10:15.690 --> 00:10:18.730 I before we let everybody go today, you mentioned several things about managing a 157 00:10:20.169 --> 00:10:24.960 distributed and a remote team. One podcast that's been on my read radar recently 158 00:10:24.600 --> 00:10:28.559 is one called distributed. I'm forgetting who it's by and and who the host 159 00:10:28.600 --> 00:10:31.279 is right now, but if you search apple podcasts or wherever you get your 160 00:10:31.320 --> 00:10:35.669 podcast distributed, if some of the things we talked about on that point today 161 00:10:35.669 --> 00:10:39.830 might be useful for you. Check that out. We've been getting a lot 162 00:10:39.830 --> 00:10:43.509 of value as a fully distributed team here at sweet fish on that. Well, 163 00:10:43.669 --> 00:10:45.990 that wraps it up, Dorothea. Thank you so much for being on 164 00:10:46.070 --> 00:10:48.950 the show today. Thank you so much. Love the suggestion. I'm going 165 00:10:48.990 --> 00:10:54.740 to follow it right now. Thank you. I hate it when podcasts incessantly 166 00:10:54.779 --> 00:10:58.100 ask their listeners for reviews, but I get why they do it, because 167 00:10:58.179 --> 00:11:03.340 reviews are enormously helpful when you're trying to grow a podcast audience. So here's 168 00:11:03.379 --> 00:11:05.009 what we decided to do. If you leave a review for me to be 169 00:11:05.090 --> 00:11:09.490 growth and apple podcasts and email me a screenshot of the review to James at 170 00:11:09.529 --> 00:11:13.169 Sweet Fish Mediacom, I'll send you a signed copy of my new book, 171 00:11:13.169 --> 00:11:16.850 content based networking, how to instantly connect with anyone you want to know. 172 00:11:18.330 --> 00:11:20.200 We get a review, you get a free book. We both win.