#5Things: Chris Ronzio

WEBVTT 1 00:00:08.429 --> 00:00:11.550 Hey everybody. Before we get rolling, we wanted to tell you about another 2 00:00:11.589 --> 00:00:16.550 podcast. You should probably check out the sales experience podcast posted by our friend 3 00:00:16.589 --> 00:00:21.500 Jason Cutter. On the sales experience podcast, Jason shares tips and lessons to 4 00:00:21.539 --> 00:00:26.780 help you create a seals experience that will turn more prospects into customers. Whether 5 00:00:26.859 --> 00:00:30.219 you're a new to sales, a veteran or lead to sales team, if 6 00:00:30.260 --> 00:00:34.259 your goal is to impact the lives of your customers, then this podcast is 7 00:00:34.380 --> 00:00:39.170 likely for you. Our favorite episode is number ninety seven. Professionals don't ask 8 00:00:39.369 --> 00:00:44.649 for the sale. Now let's get into the show. Welcome back to be 9 00:00:44.810 --> 00:00:48.170 tob growth. I'm Logan lyles with sweet fish media. I'm joined today by 10 00:00:48.210 --> 00:00:51.759 a repeat guest. Chris Ronzio, is coming back on the show for our 11 00:00:51.880 --> 00:00:55.399 five things series. He is the founder and CEO at train. You will 12 00:00:55.719 --> 00:00:59.439 he joined us back on episode nine hundred and ninety three. Some great advice 13 00:00:59.600 --> 00:01:03.600 for training, on boarding and process best practices. Chris. Welcome back to 14 00:01:03.640 --> 00:01:07.549 the show man. Thanks, Logan. I'm excited absolutely. Man, these 15 00:01:07.829 --> 00:01:11.790 conversations have been so fun just to get into the heads of some of our 16 00:01:11.870 --> 00:01:14.909 guests and figure out what are some of the hacks that they're using? What 17 00:01:14.989 --> 00:01:18.900 are some of their favorite APPs or tools or things that are helping them achieve, 18 00:01:19.140 --> 00:01:22.939 you know, more growth in their professional career, but also personally as 19 00:01:22.980 --> 00:01:26.260 well. And I'm excited to dig into your top five things because you've got 20 00:01:26.340 --> 00:01:29.340 a little bit of a mix of ball so, being a process guy, 21 00:01:29.420 --> 00:01:33.769 we've got to start out with number one on your list being some Gmail hacks 22 00:01:33.810 --> 00:01:36.609 you're going to unpack for us today, right. Yeah, so when you 23 00:01:36.689 --> 00:01:38.730 ask for my top five, it was actually really hard because I feel like 24 00:01:38.769 --> 00:01:42.129 I've got hundred, like my life revolves around hacks, and so to pick 25 00:01:42.290 --> 00:01:46.290 just a couple of them was tough. So the things I use every day. 26 00:01:46.409 --> 00:01:49.840 Gmail, obviously is something I'm looking at every day, but it's the 27 00:01:49.920 --> 00:01:53.959 hacks, two things in particular that make email manageable for me. So the 28 00:01:53.079 --> 00:01:57.920 first is a tool called sane box. So what same box does is, 29 00:01:57.560 --> 00:02:01.629 first it filters out all the unimportant male from my inbox. It creates a 30 00:02:01.709 --> 00:02:06.430 separate folder, it scans everything that comes in and it decides is this just 31 00:02:06.469 --> 00:02:12.030 a social notification or receipt, a traveler newsletter? Any of those things get 32 00:02:12.110 --> 00:02:14.949 moved into the folders. So the only things that get in my inbox or 33 00:02:15.030 --> 00:02:17.259 person a person communication. So that's the first thing I love about it. 34 00:02:17.539 --> 00:02:22.060 Second thing was same boxes. They have this feature called Sane Black Hole, 35 00:02:22.500 --> 00:02:25.340 and what that is is any message that is something I don't want to hear 36 00:02:25.379 --> 00:02:30.129 from this center again, whether it's just spam or it's a newsletter, drag 37 00:02:30.289 --> 00:02:34.250 it into the black hole and it forever trains Gmail to ignore that address. 38 00:02:34.689 --> 00:02:38.449 So I don't know if you've tried unsubscribing the things, but it does not 39 00:02:38.689 --> 00:02:40.810 work, like things will always come back in. You'll always end up on 40 00:02:40.889 --> 00:02:45.479 another list, but not with this feature. So I love that. That's 41 00:02:45.560 --> 00:02:49.919 really cool because, I mean it nothing drives me up a wall more and 42 00:02:50.000 --> 00:02:53.199 I understand why people do it, but it's just it's not a great customer 43 00:02:53.199 --> 00:02:55.520 experience when you unsubscribe and then you have to fill out a form to unsubscribe 44 00:02:55.560 --> 00:03:00.909 and it takes you through two clicks. I've noticed that in Gmail now there's 45 00:03:00.949 --> 00:03:05.389 been an unsubscribed button like right, built right into Gmail. Not they're UNSUBSCRIBE, 46 00:03:05.389 --> 00:03:07.789 but I've tried that but I haven't seen its effectiveness. But I really 47 00:03:07.909 --> 00:03:13.060 like this and just it's like a personal assistant built right into Gmail with, 48 00:03:13.500 --> 00:03:15.419 you know, Ai Behind it, I'm sure. Yeah, it's amazing because 49 00:03:15.460 --> 00:03:19.580 it keeps stuff from coming in. It like reduces the fire hose, and 50 00:03:19.699 --> 00:03:22.939 so that's that's the first thing. But then the second part of Gmail is 51 00:03:22.939 --> 00:03:25.340 I'm always trying to empty my inbox, and I give the example of it's 52 00:03:25.379 --> 00:03:29.810 like your physical mailbox. You would never go and check the mail at the 53 00:03:29.849 --> 00:03:32.569 end of the day and then stuff most of the letters back into your mailbox 54 00:03:32.610 --> 00:03:37.210 right you like, thank you take everything out, and so for me, 55 00:03:37.370 --> 00:03:40.330 emptying the INBOX is important. Gmail has this feature in the settings where you 56 00:03:40.409 --> 00:03:45.479 can make the default, when you reply to somebody, to both send the 57 00:03:45.639 --> 00:03:49.360 message and archive it with one button push. And so you switch it to 58 00:03:49.439 --> 00:03:53.319 the default where every time you reply to someone, you're sending an archiving and 59 00:03:53.479 --> 00:03:57.270 that letter or that message just disappears from your inbox. A really good time 60 00:03:57.349 --> 00:04:00.789 saving trick. Oh Man, that's really cool. I have not experimented with 61 00:04:00.909 --> 00:04:03.389 that. I've been doing some different things with labels and one of the things 62 00:04:03.430 --> 00:04:08.830 I've done recently is you can resort it to where your unreads are always at 63 00:04:08.909 --> 00:04:12.620 the top, and so I think a lot of people don't about that or 64 00:04:12.659 --> 00:04:15.699 don't take that. Don't take that step. But these are two new things 65 00:04:15.780 --> 00:04:18.779 I'm going to definitely try out because I'm all about Gmail plugins that that can 66 00:04:18.860 --> 00:04:24.529 help me work more efficiently. So number two on your list is profit well. 67 00:04:24.610 --> 00:04:27.449 Tell us why profit well made your list of five things you can't live 68 00:04:27.490 --> 00:04:30.370 without. Chris, so, I've got a SASS business, of course, 69 00:04:30.569 --> 00:04:34.050 and we process all of our transactions through stripe credit card transactions, and so 70 00:04:34.810 --> 00:04:40.680 profit well is our instant KPI dashboard that for a recurring revenue business tells you 71 00:04:40.800 --> 00:04:46.319 everything from your average customer value, your lifetime value, your your churn percentages, 72 00:04:46.480 --> 00:04:49.360 your retention rates, your monthly recurring revenue, every stat that I want 73 00:04:49.360 --> 00:04:54.550 to know and that investors asked me about the business is automated through profit well. 74 00:04:54.589 --> 00:04:57.230 It's just it's populated. They have a mobile APP, they've got the 75 00:04:57.310 --> 00:05:00.470 desktop apup. So I look at that thing nonstop throughout the day. It's 76 00:05:00.470 --> 00:05:02.949 like the the dashboard for my business. Oh Man, I love that. 77 00:05:03.069 --> 00:05:06.139 I mean it falls in line with some recommendations. I just got one of 78 00:05:06.220 --> 00:05:11.300 my favorite podcasts in my rotation is the Craig Grochel leadership podcast, and he 79 00:05:11.420 --> 00:05:15.620 was talking about making good decisions as a leader is not about getting as much 80 00:05:15.740 --> 00:05:19.779 information as possible, it's getting the most important information as quickly as possible. 81 00:05:19.779 --> 00:05:24.129 And that quote just stuck in my brain after my walk last night and it 82 00:05:24.329 --> 00:05:28.449 just sounds like profit walls helping you do exactly that. And Yeah, and 83 00:05:28.569 --> 00:05:31.089 it's you know, you've got leading and lagging indicators and people, everybody says 84 00:05:31.089 --> 00:05:33.410 you need this dashboard but you don't know what to put on it. And 85 00:05:33.449 --> 00:05:36.800 so signing up for profit well verse is free and second of all, they 86 00:05:36.839 --> 00:05:40.519 put all the stuff you need to know on it. So it's really easy 87 00:05:40.600 --> 00:05:43.680 to get started and you can see. You Know How many trials you've got 88 00:05:43.759 --> 00:05:46.120 coming in. You know what they're converting at and and it really to me, 89 00:05:46.360 --> 00:05:50.990 is the conversation opener for all my oneonones with our department leaders. I 90 00:05:51.149 --> 00:05:54.829 love it, man. All right, number three on your list of five 91 00:05:54.870 --> 00:05:58.629 things you can't live with out is another APP that's on your phone consistently, 92 00:05:58.829 --> 00:06:01.629 you use on a regular basis. Yeah, so this one's called sleep cycle 93 00:06:02.029 --> 00:06:04.699 and it sounds a little weird if no one's used this before, but what 94 00:06:04.860 --> 00:06:10.019 it is is it's an APP where you turn the microphone on and it listens 95 00:06:10.060 --> 00:06:13.819 to you sleep to watch how you're sleeping throughout the night and it tells you 96 00:06:13.939 --> 00:06:17.500 the quality of your sleep, the length of your sleep, the deviation from 97 00:06:17.500 --> 00:06:20.250 when you normally go to bed and when you normally wake up. But it 98 00:06:20.370 --> 00:06:25.930 also plays music or like soothing sounds to help you fall asleep, like white 99 00:06:26.009 --> 00:06:29.129 noise or, you know, leaves blowing in the wind, that sort of 100 00:06:29.209 --> 00:06:31.610 thing. And what I love the most is I use this feature that it 101 00:06:31.769 --> 00:06:36.560 wakes you up in the thirty minute window based on when you're in the lightest 102 00:06:36.720 --> 00:06:41.439 part of your sleep cycle. So if I need to be up by thirty, 103 00:06:41.480 --> 00:06:45.560 let's say, it'll set an alarm from five to thirty to wake me 104 00:06:45.600 --> 00:06:47.350 up when I'm coming out of a deep sleep, so that I wake up 105 00:06:47.389 --> 00:06:51.750 happy and I'm not, you know, jostle awake by this alarm. Dude, 106 00:06:51.790 --> 00:06:56.430 you're just dropping gold nugget after gold nugget today, because I feel like 107 00:06:56.589 --> 00:07:00.069 every morning I wake up and it's like I must be out of rhythm because 108 00:07:00.110 --> 00:07:03.660 because my kids are ones that just hit the ground running every morning and that 109 00:07:03.860 --> 00:07:10.579 has just never been me. But you know, we've had people recommend headspace 110 00:07:10.899 --> 00:07:16.250 and another you know, sleep or meditation was the calm APP from Lindsay Cornway 111 00:07:16.290 --> 00:07:20.209 a recently. So just adding to our list here of great apps that can 112 00:07:20.290 --> 00:07:26.050 help people be more productive by getting better sleep and waking up on the right 113 00:07:26.129 --> 00:07:29.889 note. Number four and five are more on the personal side. Tell us 114 00:07:29.889 --> 00:07:32.800 about what number four is on your list, Christ. So number four top 115 00:07:32.920 --> 00:07:38.279 thing or favorite thing is actually an annual planning exercise that I do with my 116 00:07:38.439 --> 00:07:41.160 wife every year. So just in the same way that you'd plan for the 117 00:07:41.199 --> 00:07:44.040 business, you might do a retreat, you might do a Swat analysis, 118 00:07:44.079 --> 00:07:46.509 you might take all your leaders and plan on your goals for the year. 119 00:07:46.790 --> 00:07:48.990 I do the same thing with my wife and we follow this format from a 120 00:07:49.069 --> 00:07:54.430 book by Darren Hardy called living your best year ever. So I recommend everyone 121 00:07:54.470 --> 00:07:57.709 get the book or maybe get the PDF so you can download it, print 122 00:07:57.709 --> 00:08:00.860 it and use this every year. But it takes you through an exercise of 123 00:08:01.180 --> 00:08:05.139 going through gratitude and the influences that you've had over the last year, your 124 00:08:05.180 --> 00:08:07.980 top accomplishments, what's what you need to start and stop and keep doing? 125 00:08:09.300 --> 00:08:13.889 You Rate Your Life over these ten areas and hundred plus different questions and it's 126 00:08:13.889 --> 00:08:18.529 such a great exercise for percolating ideas for what you want to change this year, 127 00:08:18.810 --> 00:08:22.529 and so doing that with my wife six years in a row now has 128 00:08:22.569 --> 00:08:26.439 been just the cornerstone to US hitting every family personal goal that we've had. 129 00:08:26.560 --> 00:08:31.160 So highly recommend it. I love it. Man, that is fantastic. 130 00:08:31.319 --> 00:08:35.320 I mean I think a lot of us just wouldn't imagine our business is without, 131 00:08:35.480 --> 00:08:37.759 you know, our annual leadership team retreats or quarterly, okay, our 132 00:08:39.159 --> 00:08:43.870 sessions, or however you kind of structure that planning and we don't often go 133 00:08:43.149 --> 00:08:48.509 to our family life with that sort of intentionality. And I think they're there's 134 00:08:48.549 --> 00:08:50.990 some people who are putting out some great content around this. If that's something 135 00:08:50.990 --> 00:08:54.870 that's top of mine for you, I'd recommend following Carlos d all go, 136 00:08:54.629 --> 00:08:58.940 as well as sang rombajre on Linkedin. So just shout out to those guys 137 00:08:58.980 --> 00:09:01.340 that are putting out content about being intentional, which it sounds like you are 138 00:09:01.419 --> 00:09:05.059 here as well. And thanks for the book recommendation, Chris. That's that's 139 00:09:05.100 --> 00:09:07.899 awesome. All right. Number five on your list is something very simple, 140 00:09:09.259 --> 00:09:13.250 but it's something you cannot live without, right, yes, can't live without 141 00:09:13.289 --> 00:09:16.929 laughing and having fun. So this is probably the lamest of recommendations you'll ever 142 00:09:18.049 --> 00:09:20.250 have. It's it because it's not an APP, it's not tangible. But 143 00:09:20.330 --> 00:09:24.289 as I was walking through the office and when you sent over the questionnaire, 144 00:09:24.320 --> 00:09:28.320 the thing to get me the thought provoking. You know, our employees are 145 00:09:28.360 --> 00:09:31.320 telling jokes and laughing and three people got trapped inside a phone booth that we 146 00:09:31.440 --> 00:09:35.240 just got installed and we're just generally having having fun. You know, like 147 00:09:35.519 --> 00:09:39.230 like the atmosphere in the office is fun. We've got yeah, not not 148 00:09:39.429 --> 00:09:43.990 that it's got to be foozball tables and all this stuff, but it's just 149 00:09:43.190 --> 00:09:48.070 the the personality of of the company goes back to the people that work at 150 00:09:48.110 --> 00:09:50.629 the company, and so I just a reminder for everyone to, you know, 151 00:09:50.830 --> 00:09:54.580 smile, have fun, enjoy what you're doing. Yeah, absolutely, 152 00:09:54.620 --> 00:09:58.220 Man. Well, that is a great note to end things on today. 153 00:09:58.220 --> 00:10:01.899 Chris, thank you so much for sharing us some tips and tricks, tools 154 00:10:01.940 --> 00:10:07.100 and just good reminders with listeners today. If anybody listening to this isn't yet 155 00:10:07.139 --> 00:10:09.409 connected with you, what's the best way for them to reach out or stay 156 00:10:09.450 --> 00:10:13.690 connected with you? Man, three things, youtube, linkedin or instagram. 157 00:10:13.730 --> 00:10:18.450 Chris Ronzio, at all of them. So just youtubecom slash, because Ronsio 158 00:10:18.769 --> 00:10:22.919 and and find me on the others to engage more awesome and definitely we will 159 00:10:22.960 --> 00:10:26.440 link to Chris's previous appearance on the show, episode nine hundred and ninety three. 160 00:10:26.559 --> 00:10:30.799 Just remember these things, do it, document it, delegated. Go 161 00:10:30.879 --> 00:10:33.720 check out that episode for some more Chris, this has been a ton of 162 00:10:33.759 --> 00:10:35.470 fun. Thanks for being on the show again, man. Absolutely thanks, 163 00:10:35.509 --> 00:10:43.549 Logan. I hate it when podcasts incessantly ask their listeners for reviews, but 164 00:10:43.629 --> 00:10:46.350 I get why they do it, because reviews are enormously helpful when you're trying 165 00:10:46.389 --> 00:10:50.620 to grow a podcast audience. So here's what we decided to do. If 166 00:10:50.700 --> 00:10:54.179 you leave a review for me to be growth in apple podcasts and email me 167 00:10:54.220 --> 00:10:58.500 a screenshot of the review to James at Sweet Fish Mediacom, I'll send you 168 00:10:58.539 --> 00:11:01.340 a signed copy of my new book, content based networking, how to instantly 169 00:11:01.379 --> 00:11:05.690 connect with anyone you want to know. We get a review, you get 170 00:11:05.690 --> 00:11:07.129 a free book. We both win.