Transcript
WEBVTT
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Are you trying to establish your brand
as a thought leader? Start a PODCAST,
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invite industry experts to be guests on
your show and watch your brand become
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the prime resource for decision makers in
your industry. Learn more at sweetphish MEDIACOM.
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You're listening to be tob growth,
a daily podcast for B TOB leaders.
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We've interviewed names you've probably heard before, like Gary Vanner, truck and
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Simon Senek, but you've probably never
heard from the majority of our guests.
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That's because the bulk of our interviews
aren't with professional speakers and authors. Most
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of our guests are in the trenches
leading sales and marketing teams. They're implementing
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strategy, they're experimenting with tactics,
they're building the fastest growing BTB companies in
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the world. My name is James
Carberry. I'm the founder of sweet fish
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media, a podcast agency for BB
brands, and I'm also one of the
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CO hosts of this show. When
we're not interviewing sales and marketing leaders,
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you'll hear stories from behind the scenes
of our own business. Will share the
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ups and downs of our journey as
we attempt to take over the world.
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Just getting well, maybe let's get
into the show. Welcome back to be
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tob growth. I'm Logan lyles with
sweet phish media. Today is another episode
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in our five of things series where
we're talking to guests about the five things
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that they can't live without at work
and in life, sharing some of their
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favorite tools, resources and tips for
productivity. I'm joined today by Brian Carl
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he's the senior director of marketing over
at Clara's commerce. Brian, how's it
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going today? Man, good,
good, Logan, thanks for having me.
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Yeah, absolutely, Man. Well, let's dive right in. You
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know, I mentioned productivity there at
the start. Not Everything that we're sharing
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is centered around just work productivity,
but your first one kind of falls into
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that bucket. What's number one and
your five things you can't live without?
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Man, for us and Clariss it's
a sauna. So we do agile marketing
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as a team and we've tried everything, all different sorts of APPS for this.
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We've done Trello, we've gone as, we've tried Jira, but we
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really found a SONA really gives us
that blend of depths that we need and
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customization, whether we're using it for
complicated launch of a new ebook or Webinar
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or just your daily blocking tackling around, launching blog posts and things like that.
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Yeah, absolutely. Did you guys
switch to us on I'm pretty recently.
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We've been on it probably for about
a year now, but we're to
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have five and Jia was honestly just
a little bit over complicated for what our
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needs were. So when we went
to as Sauna, we found that it
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was sort of this right blend of
being able to get everyone the information they
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need without a whole lot of setup
for every new task that goes in there.
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Yeah, absolutely, Man, awesome. So number one for you as
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a sauna. Number two is your
notebook, or actually your notebooks. I'm
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really interested in this because I as
we've done just a few episodes in this
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series, several people have mentioned,
you know, the notebook they keep with
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them or Justin Keller over at terminus
mentioned these specific postcards he gets to manage
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his to do list. You know, we talk a lot about tools for
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managing productivity and usually go straight to
the digital but you mentioned you've got like
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a system of notebooks that you use
for different things that help you out right.
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It's ironic that my first thing was
a sauna, which is essentially a
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digital to do list, but I
take a lot of that and I bring
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it right to the offline world.
I'm still I still find that when you
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write something down with your hand it
makes it more real and makes more memorable.
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So I use different notebook different things. I have ones that I use
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for journals, I have one that
I use for just sort of like ideas
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and scratch notes things that I'm trying
to think through in my head, and
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then I use ones that are more
more of a bullet journal style thing for
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a to do list. Awesome.
So do you normally just have a spot
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for each one, or carry all
three with you at or at a regular
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time and maybe keep, you know, three smaller ones so you can have
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one for each? I have lots
of different things there at work. I
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have my notebook. They carried every
meeting. I also have one that I
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keep on my desk just for writing
down different ideas and that kind of thing.
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Have another small notebook that I carry
around with most of the time and
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I do a little bit on my
phone here and there. But when I
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do the phone ones, I do
try to transcribe them later onto paper when
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I have the time to do it. Yeah, interesting me and they it
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seems like that's a common theme and
I've been doing more of that name.
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It has helped me out to some
degree and I like that idea of having
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a spot for kind of those backlog
ideas and then just your daily to do
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and not kind of mixing the two, because that's been my struggle with taking
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it to the offline. So I
might need to add one more notebook to
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my mix based on your recommendation.
And let's talk about the next one.
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You mentioned running shoes are number three
on your top five. Tell us a
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little bit about what your top thing
is there. Honestly, originally, when
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you ask this question, I was
going to put my garment watch because that's
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where I do on my running and
on my data and I can understand that
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stuff, but the truth is it
really just about getting outside or getting to
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the gym. I find that I
do in the mornings and it is sort
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of meditative for me. I've tried
a lot of meditation and tried these things
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and none of that's totally stuck,
but for me, like getting up and
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just getting outside has created a sort
of routine for me on a place.
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They're just be alone and to just
be able to think for a little while
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and sort of disengage from from everything
else, and that practice itself is really
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helped me. So as much as
I love the Garment Watch and that kind
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of thing in the date is amazing
and I can get really nerdy about that
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kind of stuff, the act of
the actual being outside and being alone and
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running and thinking, yeah, has
become integral to like what I do.
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Yeah, I love that. Number
three for you just became running itself,
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not the technology, because of what
that allows you to do. Do you
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have a favorite brand of running shoes? If there are any other avid runners
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out there or aspiring runners? I
know my friend Ethan Beut over at bomb
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I'm just swears by Brooks when it
comes to his running shoes. Do you
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have a preference there or something that
you know folks who are maybe getting into
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that rhythm a little bit more regularly
should look out for? I don't have
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a favorite. I definitely bounce around, definitely can be a sale buyer when
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it comes to these things, but
I use that's a lot for training and
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I use some Nike ones more for
like racing and things like that. So
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I have different ones based on the
activity. I'm trying to go fast if
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I'm going slow, I do mix
it up a little bit. I like
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it awesome, man. Well,
number four on your top five things was
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interesting to me because I'm kind of
one of the lone Google android guys here
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on the sweet fish team. James
makes fun of me for turning every group
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message thread green and that sort of
thing. But in a world where you
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know more people that I talked to
have have Alexa or another smart speaker,
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I've been all in on Google.
I've got a Google home myself. You
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put Google home on one of your
top five things here right, yes,
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sir. So for us, me
and my wife used Google home constantly in
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our house and the most common thing
is just music. I love music and
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to be able to have music play
throughout the house is just a really fills
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the house up in a way that
is indescribable in a lot of ways.
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But it's also become a big part
of our sort of daily routine. We
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share shopping list through it amount of
times with someone's talking to it. Just
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to add some milk to the shopping
list is heaven on a daily basis.
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As well as events, reminders just
simple things like, you know, get
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the laundry out of the laundry machine
and an hour that stuff has become a
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really, really daily routine for us. So we use Google home constantly.
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Awesome, man. I haven't used
it for the to do list or the
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shopping list. Does that go into
like a Google keep checklist or where?
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Does where does that push that too, because I might have to check that
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out. There are different ways you
can set it up and used to sort
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of force you to go into Google
Express, but now it's more open.
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You can use Google keep and we
do that to share these kind of things
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nice with it, to make sure
we're a little bit more efficient with this
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stuff. Awesome productivity and efficiency on
the Home Front as well. We're getting
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tips for that today. I love
it. Brian. Your last one has
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been a common theme on a first
few episodes here of the five things series,
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and that is your favorite audio listening
APPs. You've got to here.
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That make up number five on your
list, audible and pocket casts, right.
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Yeah, and I put both of
them on there because at the end
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of the day it's more about just
engaging in something to continue learning and thinking.
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I have three young kids and might
be why? I also like getting
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out of the morning and running,
but there's not always time to sit down
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and actually read a book. That
time moves very quickly. So I find
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that when I'm doing things like running
or driving or just cleaning the dishes,
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being able to engage in an audiobook
or to be able to listen to a
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podcast. They get you thinking,
keep you current. is become an invaluable
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part of like my daily routine.
Yeah, absolutely. I'm a big Fan
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of pocket casts. Actually, that
is my goat too, APP for listening
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to podcasts, and not just because
I have an android phone in my will
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pixel, but because I've seen other
iphone users use pocket casts as well.
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Or there's some specific things on why
you listen to podcasts with that APP in
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particular that you like. I'll be
honest, I've been on pocket cast for
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a couple of years now. I
haven't looked at what's new out there.
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It works. It just works for
me. Everything I wanted a podcast APP
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is there. Yeah, absolutely,
I like some of the things that I've
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I've tried Google podcasts, I've tried
spotify. I like the way that podcasts
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or surfacing up in in spotify as
UX and and maybe they'll get me to
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switch eventually. But pocket casts has
some unique things that are cool. You
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know, for a show like ours
that has over one thirteen hundred episodes,
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you can look at me to be
growth and search and it will search the
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headlines in the show notes and sometimes
with podcasts, especially if they have a
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large back library, it's tough to
find if you want to see if they
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have an episode on a certain thing. So I like the way that they're
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addressing podcast discoverability. POCKET CAST is
not a sponsor of the show, there's
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no affiliate links, but I do
just personally use that APP for my own
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podcast consumption because, as you might
imagine, I listened to a lot of
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podcasts. But just in general,
back to your point, I love that
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you mentioned running, doing the dishes
and driving. Those are kind of my
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three times to listen to to audio
content as well. A little bit different
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walking the dog, little bit less
than running, doing the dishes, and
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then driving as well. So I'm
right in line with you there, man.
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Well, Brian, this has been
a great conversation. I appreciate state
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you sharing some of the things that
you can't live without to give other people
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some recommendations and some tips as they
go about their own journey every day.
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If anybody listening to this would like
to stay connected with you, reach out
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linkedin. You know what's best platform
to say in touch with you. Man.
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Sure, yeah, Brian Carl on
Linkedin on twitter and then come to
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Claris commercecom awesome, Brian. Thanks
so much for joining me. This was
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a fun conversation. Man. Thanks, looking to you too. Good to
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talk to you. Hey there,
this is James Carberry, founder of sweet
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fish media and one of the cohosts
of this show. The last year and
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a half I've been working on my
very first book. In the book I
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share the three part framework we used
as the foundation for our growth here at
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sweetfish. Now there are lots of
companies that everased a bunch of money and
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have grown insanely fast, and we
featured a lot of them here on the
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show. We've decided to bootstrap our
business, which usually equates to pretty slow
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growth, but using the strategy outlined
in the book, we are on pace
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to be one of inks fastest growing
companies in two thousand and twenty. The
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book is called content based networking.
How to instantly connect with anyone you want
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to know if you're a fan of
audiobooks like me, you can find the
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book on audible or be like physical
books. You can also find it on
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Amazon. Just search content based networking
or James Carberry. Car Be Aary,
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in audible or Amazon, and it
should pop right up.