Transcript
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Welcome back to be tob growth.
I'm Logan lyles with sweet fish media.
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Today is another episode in our five
thing series where we're talking to a lot
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of former guests here on B tob
growth about the five things they can't live
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without in life and in work.
I'm joined again by a repeat guest,
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Adrian cone. He joined us back
on episode one thousand and ninety three.
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He's the director of brand strategy and
communications over at smartling. He's also the
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host of the move the world with
words podcast. Adrian, welcome back to
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the show man. Thanks, Logan, and I love what you're doing with
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this piece here. This is awesome, Y has. So many people have
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loved these little bitesize episodes that we've
been doing every Saturday and since about February
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now. So let's dive into the
five things you can't live without. Man,
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you went straight for the heart on
number one. Family and your dog
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gets funny. How many pets have
come up in this five things series already?
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Well, it's hard to not list
family, and my dog fits in
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the top five and and the top
slot. He my family is always been
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very close. In fact, I
live in the same building as my parents,
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as odd as that may sound,
I actually love it because every single
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day I take my dog for a
walk and then I opened the door to
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my parents place. I'm clipped Flash, I let my dog go through the
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door and have a great daycare session
and then I pick them up at the
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end of the day. That's phenomenal, man. I mean, with with
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so many people being so it's just
normal these days, at least in our
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our culture, you know, here
in the states, to just assume that
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we're states away from our closest family
members. But there are some really great
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benefits but to having them, you
know, so close, doggy day care
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included. I love that. It's
great. And I have lived in another
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state before, in fact multiple times, and I could say with certainty that
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now I'm back in New York,
I love it and this is this is
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the best situation I've had before.
Yeah, we do not have parents living
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in the in the same building,
but we've moved away from Colorado Multiple Times
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and family and the mountains keep calling
us back. So I can relate to
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that at least to some degree.
Man. Awesome. Well, number two
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on this five things series. We've
heard a lot about people's workout routines.
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And the things that are enabling them, whether that's, you know, their
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fitness APP or their peloton. It's
something along those along those lines that made
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number two for you right. Yeah, I have a really deep passion for
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road cycling and IT'S BEEN A lifelong
passion of mine. In fact, when
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I was a kid and I was
learning how to ride a two wheel bike,
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I was in New Orleans at my
grandparents driveway, which was like really
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long and narrow, and when I
got to the end of it, I
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had to get off the bike to
turn it around and I recall, and
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I'll never forget this, that a
dog was off leash and it was sprinting
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towards me as I straddled the bike
and it bit me in the rear end.
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And I was probably like six or
seven years old. I have no
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idea. was probably younger, maybe
five. Anyway, I ended up writing
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my college application say all about that
scenario and how it propelled me into being
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an avid cyclist and how you can't
let setbacks determine your path. Today,
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I ride a bike called the truck
Amanda Slr, which is this super lightweight
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racing bike that is used by pros
on the tour circuit. It's a thing
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of beauty and over the weekends and
during the week especially in the summertime,
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I'm doing tons and tons of mileage
and at least once or twice a year
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I go to Europe to ride in
France or Spain. That's awesome, man.
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Well One, I'm glad that that
traumatic story didn't, you know,
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cause you a fear and a version
of bikes or dogs, you know,
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going back to number one on your
list, because a lot of people that
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that might be the case and to
it sounds like you learned some marketing lessons
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early, early in life to translate
that situation into some storytelling right. I
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absolutely in fact, that that college
essay. The title of it was bitten
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by the bike, which I think
is a pretty good headline. I love
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it, man. All right,
number three is, you know, this
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Black Mirror that we carry around with
us all the time. Number three on
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your five things is your iphone.
Right, iphone, iphone, iphone.
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I have always been an apple consumer
and fan of all the products that they've
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put out. I've followed Steve Jobs
when he was alive, very closely.
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I followed Tim Cook and the rest
of the company very closely and I remember
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watching the keynote when Steve Jobs introduced
iphone in two thousand and seven and I
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was actually at there, their store
in San Francisco when they sold the first
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iphone. I remember seeing the first
person come out of the store holding his
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iphone in the air and I got
one maybe two or three months later and
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I've never had a phone since then
that was not an iphone and it's just
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hard to say I could live without
it at this point. It's just such
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an important piece of our daily lives
and it allows me to connect with the
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world in a way that never really
seemed possible before apple introduced I phone and
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I just love using the the product. I love it, man. I
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love that story. It Brings Back
Memories. I was actually a journalism student
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in college and I remember doing my
internship with a newspaper out here in boulder
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and I remember one I was at
work and people were talking about like hey,
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this new iphone thing, like you
can see maps and you can and
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it was like well, the Internet's
been on phones right and I remember like
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people starting to like Murmur about it. Remember some of those conversations and I
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remember someone else going to one of
the the apple stores and filming people in
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line and people coming out with the
first I phone. Soul that that store.
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It brings back some some cool memories. Also, just you know what
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I just said, if we're going
to talk marketing for just a second,
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it's a great lesson to go back
to that keynote and think about category design
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and category creation, because phones that
were connected to the Internet, we're not
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brand new. I phone wasn't the
first thing, but we knew them as
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pdas we knew them, you know, as blackberries was. You know,
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blackberry was was the thing there,
but instead of saying like this is like
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a blackberry but better, it was
a whole new category, and obviously Steve
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Jobs was the master at that.
He totally now that presentation, that's for
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sure. Yeah, yeah, I'd
say so, awesome man. All right,
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so number four and five on the
list. Number four is actually related
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to your work as a marketer.
It's one of the APPS that you cannot
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live with. It out something that's
in your Martec tool, steck. Yeah,
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drift is what I what I think
I wrote down. It's a major
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part of our funnel at smiling and
we launched the product on our website in
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October of two thousand and eighteen,
and then we launched drift automation, which
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is an additional piece of software that
they launched in September of two thousand and
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nineteen, and we've just had transformative
results with on site chat and the ability
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to book meetings and Converse with buyers
on their schedule as opposed to on our
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schedule. So I'm a huge fan
of the product. It's easy to use,
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easy to implement. We've had a
lot of value and the people who
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work for drift I always been so
supportive of our use case. Yeah,
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absolutely, and I love to hear
that. All right. Number five is
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another APP more related to, you
know, personal productivity and personal life.
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Maybe you know rolling over into productivity
at work. That's the calm APP,
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right. Ah Huh. If you
don't have the calm AP, you need
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to swipe up on your iphone or
whatever device you're using, switch over to
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the APP store and download it right
now. Gather subscription. It's like eighty
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bucks a year and I'm so passionate
about this product because I only got it
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at the beginning of the year,
Wogan, and I've used it basically every
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single day of two thousand and twenty
and I have been able to realize such
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a different point of view on the
daytoday. Before there were there were peaks
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and valleys, and now it's more
of a steady stream of cognitive behaviors and
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responses to day to day happiness and
frustration, things that just are inevitable in
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anyone's life. And I've always found
meditation to be something that is beyond my
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skill set. But the reality is, as long as you're sitting quietly in
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a room by yourself and Haying at
Shan't your breath, you're meditating. It's
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okay to have thousands of thoughts,
as long as you recognize that it's okay
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to have thousands of thoughts. And
it's really cool. The calm APP talks
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you through the process of learning how
to meditate and I've found it to be
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a transformative thing for me, so
I would recommend it to anyone at this
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point. That's really cool, man, even we're not even a dozen episodes
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into this five things series and that's
the second time that that APP specifically has
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come up. When it comes to
calm, Meditation, winding down for sleep.
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I think all of us, you
know, kind of push the importance
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of sleep off today, especially those
of us in be to be leadership rolls.
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Definitely, man, and I think
you you bring something to light there
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for folks who have never thought about
meditation, just the the concept of mindfulness,
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and you hit on it there,
that you're aware of what thoughts are
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going through your head, you're deciding, you know thoughtfully where those next thoughts
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are going to go. That that
that can give you so much more control
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and calm and just a more,
more even state. I love that.
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I heard a podcast episode on the
Craig Gro Shell leadership podcast a while ago
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and he was talking about it's not
about time management, it's about energy management
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and we waste so much mental energy
a lot of times just in some bad
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habits and some things where we don't
realize where we're spending our physical, environmental
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energy. And you know, you've
talked about saying physically fit, you've talked
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about, you know, mental state. Definitely drop some good nuggets. Man.
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I appreciate you being back on the
show today. For anybody who didn't
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hear Adrian's last appearance on BB growth, will link to episode one thousand and
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eighty three in the show notes.
Check that out. Check out the move
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the world with words podcast. Adrian. Where can people stay connected with you
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if they've been inspired a little bit
today or they want to find your podcast?
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Man. So the podcast is at
smart lankcom slash podcast, and you
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can listen to it on whatever media
player you choose and you can connect with
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me on linked in or twitter.
Adrian KKN is the handle a Dr Iam
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K Cohn. And, yeah,
I'd love to hear from people and Logan.
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Thanks so much for having me.
Absolutely man, this was a fun
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chat. Certainly was. I hope
you have a great weekend. I hate
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it when podcasts incessantly ask their listeners
for reviews, but I get why they
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do it, because reviews are enormously
helpful when you're trying to grow a podcast
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audience. So here's what we decided
to do. If you leave a review
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for beb growth and apple podcasts and
email me a screenshot of the review to
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James at Sweet Fish Mediacom, I'll
send you a signed copy of my new
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book, content based networking, how
to instantly connect with anyone you want to
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know. We get a review,
you get a free book. We both
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win.