B2B Growth: Your Guide to B2B Marketing

In this episode, Dan Sanchez talks to V P of Marketing at Motivosity, Logan Mallory, about why you should consider marketing ops as one of your first hires for you B2B company.

They discuss:

  1. How it leads to revenue faster
  2. How it creates less rework
  3. What becomes more effective
  4. How it benefits the whole team
  5. And who else it might matter to

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