1298: Accelerating Business Recovery With Addressability w/ Daniella Harkins

WEBVTT 1 00:00:05.400 --> 00:00:08.949 Welcome back to BEDB growth. I'm Dan Sanchez with sweet fish media, and 2 00:00:09.070 --> 00:00:13.669 today I'm joining with Daniella Harkins, who is the general manager of strategic and 3 00:00:13.830 --> 00:00:17.989 media alliances at live ramp. How you doing today, Daniella? Come well 4 00:00:18.070 --> 00:00:21.500 Dan, how are you doing? I'm doing great. Thanks for joining me 5 00:00:21.539 --> 00:00:26.620 today to record this episode. Today we're going to be talking about accelerating business 6 00:00:26.660 --> 00:00:30.660 recovery with addressability, but before we do, Daniella, can you tell us 7 00:00:30.660 --> 00:00:33.420 a little bit about what you and the team at live ramp have been up 8 00:00:33.460 --> 00:00:36.490 to these days? Absolutely, Dan. First off, thank you so much 9 00:00:36.490 --> 00:00:40.530 for having me here today. Very excited when we think about, you know, 10 00:00:40.649 --> 00:00:43.850 what's going on in the world today, with a global pandemic we have, 11 00:00:44.130 --> 00:00:48.890 we're obviously we're moving into a recession, or have moved into a recession. 12 00:00:49.250 --> 00:00:51.679 So much has changed, I think for all of us, and it 13 00:00:51.799 --> 00:00:54.600 live ramp as well, as we think about how we support our clients and 14 00:00:54.679 --> 00:00:59.520 how do we really drive help them drive business outcomes, we've evolved some of 15 00:00:59.640 --> 00:01:03.750 our focus as well. Today, what we're really focused on is enhancing data 16 00:01:03.750 --> 00:01:08.870 connectivity and data collaboration. So if your first party data asset is the most 17 00:01:08.909 --> 00:01:14.030 valuable to you? How can you leverage other partner data so that you can 18 00:01:14.109 --> 00:01:18.469 collaborate just know more about your consumers or your customers? And the other piece 19 00:01:18.549 --> 00:01:22.579 of it is how do we future proof our clients businesses? We know that 20 00:01:22.659 --> 00:01:26.939 the third party cookie is going to be deprecated by Google and we also know 21 00:01:26.140 --> 00:01:32.219 that safari and Firefox don't allow for third party cookie targeting. So when we 22 00:01:32.340 --> 00:01:36.409 think about that world post third party cookie, how do we build solutions that 23 00:01:36.450 --> 00:01:42.129 are still based in identity and scalable across the ecosystem and still power our clients 24 00:01:42.489 --> 00:01:47.959 and enable them to have a really strong media strategy? So when we're talking 25 00:01:47.959 --> 00:01:51.840 about addressability, just in case our audiences and is familiar with it, can 26 00:01:51.879 --> 00:01:55.200 you define, like what is addressability and how is it helpful for be to 27 00:01:55.239 --> 00:01:57.760 be marketers? Yeah, so, more than just being a mouthful in terms 28 00:01:57.799 --> 00:02:01.870 of the term itself, I'd like to break things down pretty simply. So 29 00:02:01.989 --> 00:02:05.790 you probably if you googled it, you would look and you would find something 30 00:02:05.829 --> 00:02:10.669 a little bit more technical, but to me, addressability is a marketing strategy 31 00:02:10.710 --> 00:02:17.300 and capability that allows brands to have a one to one connection with their customers 32 00:02:17.340 --> 00:02:22.860 or consumers and by eight by being able to have that one to one connection. 33 00:02:23.099 --> 00:02:29.379 It allows you to personalize those messages based on what you know about them. 34 00:02:29.539 --> 00:02:32.650 So it's data driven right, and it allows you to then execute in 35 00:02:32.729 --> 00:02:38.409 a very personalized manner to in speaking with those with your consumers. If you 36 00:02:38.569 --> 00:02:44.319 think about the history of addressability, if we think about email, right, 37 00:02:44.479 --> 00:02:47.240 emails highly addressable. It is one to one. You have an email address 38 00:02:47.360 --> 00:02:52.960 and you are sending an email to that person with a very customized message. 39 00:02:53.879 --> 00:03:00.389 Then it moved into digital media and display. And then what I would say 40 00:03:00.509 --> 00:03:04.949 is it. You know TV. We always talked about television, but it 41 00:03:05.110 --> 00:03:07.949 was never addressable. It was basically one, two millions. And now what 42 00:03:08.030 --> 00:03:13.500 we've done with addressable and with addressable television and connected television, so we've actually 43 00:03:13.500 --> 00:03:16.939 now the industry. When I say we, the industry, now powers a 44 00:03:17.379 --> 00:03:23.340 more personal add experience across televisions as well. So if you know something about 45 00:03:23.340 --> 00:03:28.770 that household, you can then target a household based on what you know about 46 00:03:28.849 --> 00:03:31.889 them. So when I hear you saying address ability, it's really the ability 47 00:03:32.409 --> 00:03:37.129 to target people based on data. TV didn't give us data, so we 48 00:03:37.169 --> 00:03:39.689 weren't able to make any changes to the TV commercials. Email gave us a 49 00:03:39.729 --> 00:03:45.120 ton of data. So we're able to build whole marketing automation systems to drive 50 00:03:45.240 --> 00:03:50.639 a more personalized follow up with people because we knew if we one delivered to 51 00:03:50.680 --> 00:03:53.199 them or if they opened it or if they clicked on is very specific link, 52 00:03:53.439 --> 00:03:57.949 we could customize and create that one to one connection. Yeah, absolutely, 53 00:03:58.030 --> 00:04:00.870 and I always use this example what I'm talking to my family about what 54 00:04:00.949 --> 00:04:04.270 I do. Frankly, I say, okay, I live in a household 55 00:04:04.310 --> 00:04:09.909 that has no children and if I am and my neighbor actually has four young 56 00:04:09.990 --> 00:04:13.819 children, and so when I see, let's say, an ad for a 57 00:04:13.979 --> 00:04:17.620 cruise line, it's going to say hey, come to a kid free cruise 58 00:04:17.740 --> 00:04:23.100 line, it's for adults only. Yet my neighbor would have one with a 59 00:04:23.220 --> 00:04:28.170 message that's very family friendly because of the fact that she has children, right 60 00:04:28.290 --> 00:04:31.449 and so that's kind of to me. That's the crux of addressability when it's 61 00:04:31.529 --> 00:04:38.600 delivered and executed appropriately. So how is addressability become more important over the last 62 00:04:38.600 --> 00:04:43.800 couple of months as we've seen some crazy world activities come our ways marketers, 63 00:04:43.959 --> 00:04:46.560 how has it become more important? Great Question. One is I think we 64 00:04:46.680 --> 00:04:54.269 have to acknowledge consumption overall has changed. How we're consuming content has changed dramatically 65 00:04:55.230 --> 00:04:59.829 since we've kind of walked into a global pandemic and have stayathome orders. So 66 00:05:00.149 --> 00:05:04.069 more people are consuming content through streaming APPS, right and just and by the 67 00:05:04.110 --> 00:05:08.500 way, everybody's just creating content. As we think about it right, we're 68 00:05:08.540 --> 00:05:11.100 all at home, a lot of us, not all, a lot of 69 00:05:11.180 --> 00:05:16.899 us are at home and creating content and there's new content channels. So addressability 70 00:05:17.180 --> 00:05:23.370 is super important right now for a couple of reasons. One is consumption has 71 00:05:23.490 --> 00:05:28.970 changed. Consumers are literally engaging with content in different ways than they have before. 72 00:05:29.490 --> 00:05:35.040 We know right there's been a huge uptick in how consumers are viewing right, 73 00:05:35.079 --> 00:05:41.160 viewing television. So they're viewing it across streaming APPs right, higher than 74 00:05:41.240 --> 00:05:46.319 ever before. And so, as we think about addressability, you're being literally 75 00:05:46.439 --> 00:05:49.509 walked into people's homes and now more than ever, it's super important to do 76 00:05:49.629 --> 00:05:55.509 a couple of things. One is you need to be able to personalize or 77 00:05:55.550 --> 00:06:00.550 customize a message based off of what's happening today, right, and it needs 78 00:06:00.629 --> 00:06:04.220 to be timely, because what was what I look like two months ago and 79 00:06:04.300 --> 00:06:09.379 the insights that you had on me two months ago could look vastly different today 80 00:06:09.459 --> 00:06:13.459 and my priorities of as a consumer have changed. So being able to be 81 00:06:13.579 --> 00:06:19.170 data driven and being timely right is super important, just because the world is 82 00:06:19.209 --> 00:06:25.170 vastly different today. Then you have to use that data across addressable channels so 83 00:06:25.290 --> 00:06:30.649 that you can then control that desired outcome. And ultimately it's really about driving 84 00:06:30.930 --> 00:06:34.720 more value right for the same amount of dollars or, in a lot of 85 00:06:34.839 --> 00:06:40.680 cases, less dollars, right. And so focusing on those addressable channels and 86 00:06:40.879 --> 00:06:46.629 focusing on that data driven strategy should literally not just increase the value that the 87 00:06:46.750 --> 00:06:50.829 consumer is getting from you, but it should also then increase the value that 88 00:06:50.910 --> 00:06:55.350 you were getting out of your media budget. That makes so much sense. 89 00:06:55.389 --> 00:06:59.350 I mean, I even think about in when covid hit. It was in 90 00:06:59.509 --> 00:07:02.860 March and people were probably spending like normal for maybe too long, when they 91 00:07:02.939 --> 00:07:08.339 could have. They could have quickly assessed their media and just cut back to 92 00:07:08.420 --> 00:07:11.779 the ones with the heart, highest Roi or maybe some that add an important 93 00:07:11.779 --> 00:07:15.300 experiment attached to it that they wanted to see through. But even being when 94 00:07:15.300 --> 00:07:19.050 able to have the ability to address it and make decisions quickly, is really 95 00:07:19.089 --> 00:07:24.329 key. Or even more recently with the protest going on, we all saw 96 00:07:24.490 --> 00:07:29.170 companies running media that was very insensitive at the time that needed to be your 97 00:07:29.170 --> 00:07:32.000 addressed. Yet they kept pushing it and it became painfully obvious which companies were 98 00:07:32.000 --> 00:07:35.639 paying attention and which ones were able to make decisions quickly and which ones which 99 00:07:35.720 --> 00:07:41.079 ones warrant. So I think it's only becoming more important. It really is, 100 00:07:41.199 --> 00:07:43.600 and you know it's interesting, Dan. One of the things, just 101 00:07:43.720 --> 00:07:47.389 thinking about conform a Betab marketing standpoint, think about what state home orders have 102 00:07:47.629 --> 00:07:51.149 done. If you're relying on other tactics, let's let like let's say an 103 00:07:51.149 --> 00:07:57.870 IP address or other tactics to target users. They're not at work anymore, 104 00:07:57.870 --> 00:08:01.500 they're at home, right. So if your customers aren't physically where you think 105 00:08:01.540 --> 00:08:07.379 they are, you have to change your strategy there as well. So that 106 00:08:07.500 --> 00:08:11.259 data driven. So it's making sure that you have access to the right data. 107 00:08:11.819 --> 00:08:15.730 But then it's that timeliness, and so I think it's really interesting how 108 00:08:15.810 --> 00:08:20.889 addressabilities always been important, but addressability plus timeliness now is even more important because 109 00:08:22.009 --> 00:08:26.209 that's the only thing that's going to drive the outcomes right for you know, 110 00:08:26.290 --> 00:08:28.480 the different marketers. That are that different marketers out there. So, now 111 00:08:28.480 --> 00:08:31.919 that we know a little bit about addressability, Daniellow, what are some of 112 00:08:31.960 --> 00:08:35.840 the things are listeners can start doing today, or maybe stop doing today, 113 00:08:37.159 --> 00:08:41.950 in order to become more addressable with their media? There are, I'm going 114 00:08:41.990 --> 00:08:45.909 to say, four to five things that you can do today. The first 115 00:08:45.950 --> 00:08:48.070 is, you know, I love the question, what can you stop doing? 116 00:08:48.750 --> 00:08:52.429 The first is stop spraying and praying. We've talked about that across the 117 00:08:52.590 --> 00:08:56.940 board. We've it's been a discussion for years and I think a lot of 118 00:08:58.059 --> 00:09:01.659 times what happens is spray and pray because oftentimes it's cheaper. Right, it's 119 00:09:01.659 --> 00:09:07.620 still generates some level of results. The reality is consumers are way more sensitive 120 00:09:07.659 --> 00:09:11.049 today, whether they are business or customers, they are way more sensitive than 121 00:09:11.090 --> 00:09:15.330 they've ever been. So that's the first thing in terms of stopping. In 122 00:09:15.450 --> 00:09:18.970 terms of things that you can do, there's four of them. One is 123 00:09:18.490 --> 00:09:24.440 evaluate your existing media strategy and your partnerships. Make sure that they are addressable 124 00:09:24.519 --> 00:09:30.879 in nature, make sure that they are data driven, make sure that they 125 00:09:30.919 --> 00:09:35.519 are focused on business outcomes. Don't focus on whether or not somebody clicked right. 126 00:09:35.679 --> 00:09:39.909 Focus on what is it that you are trying to drive. Are you 127 00:09:39.029 --> 00:09:45.029 driving awareness? Are you driving for someone to take an action or to download 128 00:09:45.350 --> 00:09:48.389 a one pager or content? Right? What is that desired outcome? I 129 00:09:48.789 --> 00:09:54.059 think that's super important. So evaluate your media strategy, make the changes, 130 00:09:54.139 --> 00:09:58.259 but evaluate your tech partnerships as well, because they ultimately are the ones that 131 00:09:58.299 --> 00:10:01.820 are going to power right that media strategy. The second is, and I 132 00:10:03.539 --> 00:10:07.769 referred to this a second ago. The second is maximize the data that you 133 00:10:07.929 --> 00:10:13.049 have. Maximize what you know about your customers, your first Party data, 134 00:10:13.169 --> 00:10:18.690 and then augment that with other sources of data, whether it's third party intent 135 00:10:18.769 --> 00:10:22.720 data so that you can make what you know more relevant about that consumer, 136 00:10:22.759 --> 00:10:28.759 or whether it is second party data. So if you are partners with someone 137 00:10:28.840 --> 00:10:33.679 and you can collectively bring your first Party data together in a privacy compliant way 138 00:10:33.159 --> 00:10:39.070 that allows you to share data responsibly, make sure your data driven and start 139 00:10:39.070 --> 00:10:45.509 challenging yourself to do more there. The third is make an emotional connection with 140 00:10:45.710 --> 00:10:50.179 consumers. Everybody is emotional right now. There's anger, fear, there's so 141 00:10:50.299 --> 00:10:56.500 much going on in the world today that's causing everybody to be more emotional. 142 00:10:56.019 --> 00:11:00.980 Create a connection, but make sure it is consistent with what you're doing from 143 00:11:00.980 --> 00:11:05.809 a brand standpoint and make sure that is authentic. The last thing you want 144 00:11:05.809 --> 00:11:09.330 to do is create a an emotional connection with someone and then not deliver on 145 00:11:09.450 --> 00:11:16.730 that long term. And then the fourth is measure, measure, measure, 146 00:11:16.769 --> 00:11:18.639 measure, test, learn, measure, test, learn, measure. It 147 00:11:18.799 --> 00:11:24.600 is a great time to be testing and learning and challenging yourselves to do more. 148 00:11:24.639 --> 00:11:28.759 I talked about that business outcome m right. So staying focused on that 149 00:11:28.279 --> 00:11:33.950 and working with partners that are going to make your media strategy highly measurable is 150 00:11:35.110 --> 00:11:37.149 also going to be very important, because that's where you're going to learn the 151 00:11:37.309 --> 00:11:41.549 most and you're going to be able to maximize the dollars that you're spending from 152 00:11:41.549 --> 00:11:45.710 a media standpoint. I certainly like the idea of testing, especially when it 153 00:11:45.750 --> 00:11:50.220 comes to testing different emotional connections and different approaches to it, because we've all 154 00:11:50.220 --> 00:11:52.220 seen a lot of companies I were going to last couple of weeks try to 155 00:11:52.299 --> 00:11:56.700 make that emotional connection and launched and went for it big, and was it 156 00:11:56.820 --> 00:12:00.980 back the often times a bit huge backlash to it, when they could have 157 00:12:01.100 --> 00:12:03.289 tested that small and found out really quickly with a lot less head spent if 158 00:12:03.289 --> 00:12:07.929 that emotional connection they were trying to bridge or that that hand they were trying 159 00:12:07.970 --> 00:12:11.250 to reach out with was actually going to do what they thought it was going 160 00:12:11.289 --> 00:12:13.450 to do. So I think actually combining those two and trying to make small 161 00:12:13.490 --> 00:12:18.120 test with those emotional connections or is huge. So we've talked a lot about 162 00:12:18.360 --> 00:12:24.320 like this third party cookie deprecation, the fact that Google's cookie system is going 163 00:12:24.360 --> 00:12:26.120 to go away soon, which just breaks my heart as a marketer because I 164 00:12:26.200 --> 00:12:31.269 love retargeting so much. It was a huge it's been a huge part even 165 00:12:31.269 --> 00:12:33.750 for my own marketing campaigns when I'm trying to get someone from paid media two 166 00:12:33.789 --> 00:12:39.309 owned media. Retargeting is like the bridge between those two things. What are 167 00:12:39.350 --> 00:12:43.750 some things that you're helping your customers do to future proof their businesses knowing that 168 00:12:43.870 --> 00:12:48.220 this is coming? Yeah, so it was not a surprise that Google deprecated 169 00:12:48.299 --> 00:12:52.860 the third party cookie or that they made an announcement that they intend to deprecate 170 00:12:52.899 --> 00:12:56.100 the third party cookie. However, I think it's still shook the industry quite 171 00:12:56.100 --> 00:12:58.850 a bit. This isn't the first time this has happened, though. If 172 00:12:58.889 --> 00:13:03.210 we think about safari and Firefox, if you're leveraging a third party cookie today 173 00:13:03.370 --> 00:13:11.049 you cannot reach consumers across safari and Firefox today. So it shook the industry 174 00:13:11.490 --> 00:13:13.519 and it really impacts a couple of different strategies. One is, it's easy 175 00:13:13.559 --> 00:13:18.960 to say it just impacts any third party cookie strategy. Oftentimes, to your 176 00:13:18.039 --> 00:13:24.039 point, retargeting is a huge strategy that different brands used to be able to 177 00:13:24.960 --> 00:13:28.710 retarget users across third party websites who have come to your own website, your 178 00:13:28.750 --> 00:13:33.070 own property. The other piece of his programmatic and a lion share of advertising 179 00:13:33.110 --> 00:13:39.269 today is purchase programmatically and done for a third party cookie. And so because 180 00:13:39.350 --> 00:13:41.860 of all of that and the it's really a tactonic shift in the industry. 181 00:13:43.259 --> 00:13:48.460 Library's highly, highly focused on building out an ecosystem that is built on identity 182 00:13:48.899 --> 00:13:52.740 and does not leverage the third party cookie or is not dependent on the third 183 00:13:52.820 --> 00:13:58.769 party cookie. So we want to be able to enable transactions right, media 184 00:13:58.809 --> 00:14:03.970 transactions and the buying and selling of media based on a person based identifier, 185 00:14:03.690 --> 00:14:07.970 not based on a cookie. And what that does is it brings more persistency, 186 00:14:09.490 --> 00:14:15.759 it enables consumer opt out right and consumer permissioning and it ultimately what it 187 00:14:15.840 --> 00:14:20.480 does is it will increase scale because at the end of the day, whenever 188 00:14:20.600 --> 00:14:24.000 you're relying on a cookie, there are so many different steps in the process 189 00:14:24.080 --> 00:14:28.269 to match that by the time you're actually able to reach someone, it could 190 00:14:28.269 --> 00:14:31.029 be ten to fifteen to thirty percent of the audience that you actually intended to 191 00:14:31.149 --> 00:14:35.470 reach. And so what we are highly focused on, and what I think 192 00:14:35.830 --> 00:14:37.899 not just live ramp but others in the industry are focused on, is how 193 00:14:37.980 --> 00:14:43.100 do we enable an advertising economy that is not relying on a third party cookie 194 00:14:43.460 --> 00:14:46.820 but is actually reliant on a person based identity? So I love how you're 195 00:14:46.860 --> 00:14:52.019 helping your customers future proof their businesses by giving some some more solution, some 196 00:14:52.100 --> 00:14:56.409 more wiggle room to address the fact that this whole particular category of bad spend 197 00:14:56.649 --> 00:15:00.690 is going away. What are some other ways people can do to future proof 198 00:15:00.730 --> 00:15:03.889 their businesses? I know, for starters, they can probably lean more heavily 199 00:15:03.049 --> 00:15:07.480 to facebook adds, since they're that cookie will still be available. But if 200 00:15:07.559 --> 00:15:11.240 not, the not leaning on a platform like yours are using facebook adds. 201 00:15:11.279 --> 00:15:15.799 What would be like another one or two ways real quickly like people can do 202 00:15:15.879 --> 00:15:20.759 to future proof? I think there are three areas that I would be focused 203 00:15:20.759 --> 00:15:24.509 on. One would be diversification of my media strategy overall, because not every 204 00:15:24.549 --> 00:15:30.429 media right by is based on a third party cookie, and so it's really 205 00:15:30.549 --> 00:15:35.139 important that you diversify that strategy. The other is working with and figuring out 206 00:15:35.139 --> 00:15:41.980 your partner and text Stac to understand where Pi integrations can happen and leverage different 207 00:15:41.059 --> 00:15:46.860 partners in the ecosystems that can protect your Pii but then still make it actionable 208 00:15:46.899 --> 00:15:50.809 from a media standpoint. And the third is being privacy. First, as 209 00:15:50.929 --> 00:15:58.450 we think about the infrastructure of advertising changing with the deprecation of third party cookies, 210 00:15:58.610 --> 00:16:03.210 consumer opt in and is going to be even more important as we think 211 00:16:03.250 --> 00:16:07.879 about this. So that's a lot to take in. There's a lot going 212 00:16:07.960 --> 00:16:11.320 on in the world and more to come when it comes to how to address 213 00:16:11.360 --> 00:16:15.279 your data how to make it work harder for you as a business. If 214 00:16:15.320 --> 00:16:18.830 people want to learn more Dan Yella work and they find you on the Internet 215 00:16:18.830 --> 00:16:22.029 to follow up about this. Yeah, I think there's a there's couple areas. 216 00:16:22.070 --> 00:16:26.950 One is live rampcom. We have a great website that has a ton 217 00:16:26.029 --> 00:16:32.710 of thought leadership around what is happening in the industry and what and and the 218 00:16:32.789 --> 00:16:37.100 partnerships right so lib ramp has hundreds of different partners and so it's not just 219 00:16:37.179 --> 00:16:40.019 our point of view but also the point of view of all the of all 220 00:16:40.059 --> 00:16:42.980 of our partners and ecosystems. So live Rampcom and if you have questions, 221 00:16:44.019 --> 00:16:48.970 Daniella Dot Harkins at live Rampcom or info at live ympcom and be happy to 222 00:16:49.009 --> 00:16:53.409 talk to anybody. Fantastic and I'm sure some audience will be reaching out to 223 00:16:53.450 --> 00:16:57.610 you to find out more. Is there any final thoughts you have for audience 224 00:16:57.850 --> 00:17:03.519 in regards to addressability? I think yes. What I would say is make 225 00:17:03.559 --> 00:17:08.480 addressability work for you. One size does not fit all and I go back 226 00:17:08.480 --> 00:17:11.920 to what I said earlier. It's a highly emotional time and we're all trying 227 00:17:11.960 --> 00:17:17.670 to figure it out. I think that being sensitive, creating a connection with 228 00:17:17.829 --> 00:17:21.589 consumers is really important right now, and I think the other piece of it 229 00:17:21.750 --> 00:17:27.910 is use this as an opportunity to test and learn drive innovation. It is 230 00:17:29.109 --> 00:17:33.140 oftentimes in down markets. Right we think about what it has you know, 231 00:17:33.220 --> 00:17:36.779 how do we make that dollar work better for us? And I think right 232 00:17:36.819 --> 00:17:40.539 now is a really good time to look at how can we continually drive innovation 233 00:17:40.579 --> 00:17:47.329 across our partnerships and for our brand specifically. Fantastic, Daniella. Thank you 234 00:17:47.369 --> 00:17:49.769 so much for joining me on BB growth today. Thank you, Dan, 235 00:17:49.849 --> 00:17:56.410 it was really a pleasure. Gary v says it all the time and we 236 00:17:56.529 --> 00:18:03.279 agree. Every company should think of themselves as a media company first, then 237 00:18:03.519 --> 00:18:06.880 whatever it is they actually do. If you know this is true, but 238 00:18:07.000 --> 00:18:11.000 your team is already maxed out and you can't produce any more content in house, 239 00:18:11.359 --> 00:18:14.990 we can help. We produce podcasts for some of the most innovative beb 240 00:18:15.150 --> 00:18:18.910 brands in the world and we also help them turn the content from the podcast 241 00:18:18.069 --> 00:18:22.670 into blog posts, micro videos and slide decks that work really well on Linkedin. 242 00:18:23.150 --> 00:18:26.980 If you want to learn more, go to sweet fish Mediacom launch or 243 00:18:27.180 --> 00:18:30.460 email logan at sweetish Mediacom.