July 10, 2020

1294: Tackling Your 1st 90 Days as a CMO w/ Sophie Hedestad

In this episode we talk to Sophie Hedestad, CMO at Netigate.

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5 Tips for Managing a Fully Remote Marketing Team


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Transcript
WEBVTT 1 00:00:05.240 --> 00:00:08.470 Welcome back to be to be growth. I'm Logan lyles with sweet fish media. 2 00:00:08.750 --> 00:00:11.750 Today I'm joined by Sophie, head of Stada. She is the CMO 3 00:00:11.949 --> 00:00:14.710 at netigate. Sophie, welcome to the show. How's it going today? 4 00:00:15.189 --> 00:00:18.670 Thank you so much. Everything is going really well. I'm based her in 5 00:00:18.789 --> 00:00:22.940 Stockholm and the song is still up. It's thirty in the evening, so 6 00:00:23.579 --> 00:00:28.579 life is good, awesome. I appreciate you connecting with me across time zones 7 00:00:28.620 --> 00:00:32.740 as part of what I love about podcasting. A little bit of background. 8 00:00:32.780 --> 00:00:35.579 As you and I connected, I noticed one thing, and that's going to 9 00:00:35.969 --> 00:00:40.409 kind of drive the conversation for today's episode, talking about your first few months 10 00:00:40.530 --> 00:00:44.369 in a new CMO or marketing leadership role. How do you determine where to 11 00:00:44.530 --> 00:00:47.049 start? Where do you take some of the first actions? How do you 12 00:00:47.649 --> 00:00:51.600 get involved with a new team? So tell us a little bit about your 13 00:00:51.640 --> 00:00:55.560 story, the recent transition that you made, because you stepped into this current 14 00:00:55.600 --> 00:00:59.960 role as CMO at netigate at a very interesting time, on top of all 15 00:01:00.000 --> 00:01:03.829 the change that that happens when you take over a new takeover as a new 16 00:01:03.909 --> 00:01:07.590 leader of a marketing team anyway. But that happened February, two thousand and 17 00:01:07.590 --> 00:01:11.510 twenty February of this year, and shortly they're after you know, the world 18 00:01:11.510 --> 00:01:15.790 kind of went crazy. So what has that been like for you? Yes, 19 00:01:15.950 --> 00:01:19.859 Oh my God, it's been very hectic. I mean, I'm doing 20 00:01:19.900 --> 00:01:26.219 a new role, would be hectic anyways, but now I started actually do 21 00:01:26.340 --> 00:01:29.939 you ring that corona crisis. So it's been a lot of things going on. 22 00:01:30.739 --> 00:01:34.569 And so, to start off with, how it's been to just embrace 23 00:01:34.010 --> 00:01:40.090 my new role as the Cima of nestigate. I'm in and it's always this 24 00:01:40.290 --> 00:01:44.290 balance, like you have a you go into the rule role, you have 25 00:01:44.409 --> 00:01:47.959 a lot of thoughts what you want to do, where you want to take 26 00:01:48.040 --> 00:01:51.719 the brand and so on, but you also got to start working with the 27 00:01:51.799 --> 00:01:56.560 team. So it's really a balance of listening to your turn what they've been 28 00:01:56.599 --> 00:02:00.909 working on, what has been successful and what I could bring to the table. 29 00:02:01.510 --> 00:02:06.709 So it's been, I'm in the first couple of weeks I was just 30 00:02:07.230 --> 00:02:10.870 more kind of interviewing people, listening to them what they have been working on, 31 00:02:12.789 --> 00:02:15.979 and then slowly, I mean I've been kind of twisting, changing things 32 00:02:16.379 --> 00:02:23.460 along the road, and then the corona Christ came. We were looking down 33 00:02:23.620 --> 00:02:29.419 here. In Sudden Stockholm, beginning of March, people started to work from 34 00:02:29.419 --> 00:02:34.930 home. So where I mean it's been working remote with them, with my 35 00:02:35.129 --> 00:02:38.490 team, since then. Actually, no one is really back to the office 36 00:02:38.530 --> 00:02:45.719 yet and it's a lot of morning meetings and the afternoon meetings. But I 37 00:02:45.879 --> 00:02:51.039 think, like I'm in, it's a Christ going on. People has died. 38 00:02:51.240 --> 00:03:00.430 So where it's very yeah, it's a big Christ but when looking at 39 00:03:00.509 --> 00:03:06.270 like a business perspective on it, it's has actually come with some opportunities and 40 00:03:06.469 --> 00:03:10.909 some good things as well. I would say you reflect upon the workplace like 41 00:03:12.229 --> 00:03:15.379 is is this way you want to work in the future, like is this 42 00:03:15.580 --> 00:03:23.419 to actually future workplace where you work much more digitally, and also what kind 43 00:03:23.419 --> 00:03:30.129 of efficiency that? It's pretty efficient working from home as well, and I 44 00:03:30.289 --> 00:03:34.009 think my tub has really stepped up during the crisis. We had a lot 45 00:03:34.050 --> 00:03:38.250 of unnecessary little things before the Christ. So where I think a lot of 46 00:03:38.330 --> 00:03:42.400 good things has come out of this crisis. Well, yeah, absolutely, 47 00:03:42.439 --> 00:03:46.000 I love that approach of looking at the glass half full, looking at the 48 00:03:46.479 --> 00:03:51.560 looking at the positives. So for you, both with the coronavirus pandemic hitting 49 00:03:51.599 --> 00:03:54.560 and stepping into a brand new role, there could be a lot of different 50 00:03:54.599 --> 00:03:58.509 things to focus on. I want to change this. I want to start. 51 00:03:59.349 --> 00:04:01.629 I had success in my previous role, previous to this. You were 52 00:04:01.669 --> 00:04:05.310 at meltwater for some time, am I right, Sophie? Yes, for 53 00:04:05.430 --> 00:04:09.310 nine years. So it was a long time, actually. I so. 54 00:04:09.469 --> 00:04:14.139 I was very strange stepping into a new work company. Actually, yeah, 55 00:04:14.219 --> 00:04:17.660 and so I imagine your head is just swimming with all sorts of possibilities and 56 00:04:17.980 --> 00:04:20.980 different things to tackle and you probably have team members saying, Hey, we 57 00:04:21.060 --> 00:04:24.810 already have this on the table. We were getting ready to jump start this. 58 00:04:24.970 --> 00:04:28.370 What do you think about it? We're did you start in kind of 59 00:04:28.649 --> 00:04:31.689 setting your priorities? I think we get from there once you kind of determine 60 00:04:31.810 --> 00:04:35.290 what some of those were, then how you took action on them to not 61 00:04:35.490 --> 00:04:39.720 kind of be, you know, bull in the China shop just changing everything, 62 00:04:39.759 --> 00:04:43.120 whether you're a marketing leader, sales leader, operations leader. That can 63 00:04:44.040 --> 00:04:46.199 there are a lot of situations where that can kind of take place. But 64 00:04:46.319 --> 00:04:50.879 before you try and navigate executing new things in a new leadership role, you 65 00:04:51.000 --> 00:04:54.910 got to determine your priority. So what were some of the ways that you 66 00:04:55.509 --> 00:05:00.069 tactically went about that in the first few weeks to to figure out where do 67 00:05:00.110 --> 00:05:01.829 I want to start, where do I want to have the team focus and 68 00:05:01.949 --> 00:05:06.110 what are those top priorities now? But, as I mentioned when I interviewed 69 00:05:06.180 --> 00:05:11.699 the to my listening pretty carefully what's been working well and what has not been 70 00:05:11.779 --> 00:05:15.740 working well. I think the Tom has been working very data driven and a 71 00:05:15.860 --> 00:05:20.970 lot with the paid search and what I think I could bring to the table 72 00:05:21.050 --> 00:05:28.810 here was the organic, organic contempt side of things. So if we bid 73 00:05:28.930 --> 00:05:33.170 on search a certain words in the search engines, we could actually write contempt 74 00:05:33.290 --> 00:05:40.439 create contents around those films to rank high and actually get lots in a more 75 00:05:40.480 --> 00:05:45.199 organic way as well. So well, I meant that is something that's we 76 00:05:45.319 --> 00:05:48.680 haven't worked with in the past, universe structured way. So well, I 77 00:05:48.839 --> 00:05:51.629 think. Yeah, that is one of my strength. I've been working with 78 00:05:51.750 --> 00:05:57.110 that alone for a long time earlier. And then also when it comes to 79 00:05:57.189 --> 00:06:01.790 this ability, like many companies out there think, like when they publish a 80 00:06:01.829 --> 00:06:05.259 blog post, that it's dumb them, but it's actually then it's going to 81 00:06:05.339 --> 00:06:10.660 start like the distribution. So you're going to stand it to journalist or going 82 00:06:10.740 --> 00:06:14.500 to publish it though social media? How you're going to tag people into this 83 00:06:14.660 --> 00:06:17.930 blog post and so on. So well, I think, yeah, like 84 00:06:18.089 --> 00:06:23.850 the distribution part of things as well, to we get the even larger network 85 00:06:23.970 --> 00:06:28.850 and get a lot of viral success on the condompt like there's really where I 86 00:06:29.050 --> 00:06:32.639 could support. So well. Yeah, there's where I started. And I 87 00:06:32.720 --> 00:06:36.279 then when it comes to looking and fill and branding as well, the company 88 00:06:36.360 --> 00:06:46.160 hasn't made any shady to the brand mark or them at brand mark and since 89 00:06:46.240 --> 00:06:48.470 two thousand and five. So that is something that I've been looking at looking 90 00:06:48.550 --> 00:06:54.709 into during the spring as well. I think our brand mark should reflect our 91 00:06:54.790 --> 00:06:58.509 personality and the culture in the company as well. So we're actually going to 92 00:06:58.589 --> 00:07:01.459 do a really branning really really soon. So we're a lot of exciting things 93 00:07:01.620 --> 00:07:05.740 is happening and I think, I mean, we've been having a really good 94 00:07:05.819 --> 00:07:11.819 spired and pace in this team. So I'm learned. It's really thanks to 95 00:07:11.860 --> 00:07:14.860 them. I love that. Can you tell us a little bit more? 96 00:07:14.939 --> 00:07:20.050 You mentioned kind of your focus throughout your marketing career has been on driving pipeline, 97 00:07:20.129 --> 00:07:27.129 driving traffic via organic channels. Has that sleeping around a blog strategy? 98 00:07:27.810 --> 00:07:30.839 Tell us some of the content types that you've had success with and kind of 99 00:07:30.920 --> 00:07:33.839 what your typical em is. And then second part to that question, what 100 00:07:33.959 --> 00:07:39.000 are some of the distribution methods that you brought in with some new ideas to 101 00:07:39.040 --> 00:07:42.800 your current role for other marketing leaders who are looking to bring that to their 102 00:07:42.879 --> 00:07:46.310 organization, whether they're new or they're looking to take, you know, their 103 00:07:46.350 --> 00:07:50.470 organic content strategy to the next level, or there's some certain key tactics that 104 00:07:50.629 --> 00:07:55.350 you found that are repeatable and have led to some pretty good success there, 105 00:07:56.310 --> 00:08:00.060 and so I think the block is definitely one source that I've been working within 106 00:08:00.180 --> 00:08:03.540 the past and that we work in a more structure right now. So I'm 107 00:08:03.540 --> 00:08:07.339 then if you look at what is performing when it comes to pay search, 108 00:08:07.420 --> 00:08:13.129 you could actually write articles around those, those killed words, and optimize the 109 00:08:13.569 --> 00:08:18.209 search on you for those words. And this is your we use yost, 110 00:08:18.370 --> 00:08:22.209 the Yo Spluga in wordpress and I think that guy says pretty well if we're 111 00:08:22.209 --> 00:08:26.319 going to go grillen or yellow or red, but we always aim for getting 112 00:08:26.360 --> 00:08:33.840 that real lights and I'm going to find them. What's put ball? Would 113 00:08:33.240 --> 00:08:37.759 go gelong for it's after I would use Google ads, the kill word planner 114 00:08:37.840 --> 00:08:41.909 to see what kind of volumes we will expect and try to make up, 115 00:08:43.269 --> 00:08:46.870 like a content clown, a plan around that. When it comes to distribution, 116 00:08:48.190 --> 00:08:52.549 I mean there is many ways are doing this and I'm just going to 117 00:08:52.669 --> 00:08:56.700 talk ship on. Actually one more content strategy, and we've been working with 118 00:08:56.899 --> 00:09:03.899 webinars a lot so well. That is like there's different strategies when it comes 119 00:09:03.940 --> 00:09:07.620 to Webinaris. You can have webinars that is really really linked to your product, 120 00:09:07.980 --> 00:09:11.490 but you could also have webinaris that is more kind of thought leadership kind 121 00:09:11.490 --> 00:09:16.210 of webinars. You need to have have a I think you should do both 122 00:09:16.889 --> 00:09:20.690 and for us we've been having we have an English webin are coming up now 123 00:09:20.889 --> 00:09:26.879 that is called them for perspectives on leadership during the corona crisis, because we 124 00:09:28.039 --> 00:09:33.039 want to reach out to decisionmaker. So we have a CEO from amadis capital 125 00:09:33.360 --> 00:09:37.399 in in the panel. We have the former SI demo of Royal Bank of 126 00:09:37.440 --> 00:09:41.029 Scotland. We have a girl called birth them also that has been human reserve 127 00:09:41.149 --> 00:09:46.070 director for many fashion brands in Europe and we have tominal man that is the 128 00:09:46.669 --> 00:09:52.549 chairman of the board that nastigate. So we have some really good people on 129 00:09:52.629 --> 00:09:58.019 the panel here. And what we do to get more viral spread is actually 130 00:09:58.179 --> 00:10:01.700 to ask the speaker if they can share it on social media because they have 131 00:10:01.779 --> 00:10:07.409 a lot of relevant followers. We would ask them if their company that they 132 00:10:07.450 --> 00:10:11.169 are at could share it on their website and on their social media. We 133 00:10:11.250 --> 00:10:15.210 would ask them like, do you have a news letter? Could you also 134 00:10:15.370 --> 00:10:22.159 publish this Webinar in your news letter? There's different distribution sandals, like social 135 00:10:22.240 --> 00:10:28.840 media. Of course you could have some paid advertising in the social medias as 136 00:10:28.919 --> 00:10:31.720 well. You can have a pop up on your website where you think it's 137 00:10:31.799 --> 00:10:37.870 suits. For us we've been having AMA signatures, so all sales people that 138 00:10:37.070 --> 00:10:43.990 talks a lot with potential customers and clients. Today they have a little banner 139 00:10:43.070 --> 00:10:48.669 in the Isma Signature. We could do a lot of e mail marketing. 140 00:10:48.870 --> 00:10:52.500 So it could be promotional mails, more personalized amates. We could put it 141 00:10:52.620 --> 00:11:00.220 in the news letters. What else is there? Like the third party advertisement 142 00:11:00.899 --> 00:11:05.850 as well, so it's will them. For example, we have like it 143 00:11:05.009 --> 00:11:09.649 as to me at the that is this the newspaper that reach out to see 144 00:11:09.649 --> 00:11:13.529 the most, which is one of our target audience. So that we would 145 00:11:13.809 --> 00:11:20.159 put some put some money into into that to get get the add out in 146 00:11:20.399 --> 00:11:26.240 the their news letters. As well, and I'm in. Yeah, I 147 00:11:26.320 --> 00:11:31.960 would work with the networking partnerships and the some paid, but the paid would 148 00:11:31.960 --> 00:11:35.590 not fill my main channel here. Yeah, absolutely. I want to dig 149 00:11:35.789 --> 00:11:39.429 into some of the promotion. You mentioned their va email. A couple things 150 00:11:39.470 --> 00:11:43.750 I wanted to call out just then. I see some definitely positive things in 151 00:11:43.870 --> 00:11:46.980 our own strategy. You mentioned kind of having the Jabs and the right hooks, 152 00:11:46.980 --> 00:11:50.740 and what I mean by that is, you know, the jabs are 153 00:11:50.779 --> 00:11:54.340 the more thought leadership pieces of organic content and the right hook being those that 154 00:11:54.419 --> 00:11:58.299 are closer, more closely tied to your products. So we have this podcast 155 00:11:58.860 --> 00:12:01.730 here at sweet fish, be to be growth. We're not talking about our 156 00:12:01.889 --> 00:12:05.610 service and be to be podcasting day in and day out, though occasionally we 157 00:12:05.730 --> 00:12:09.649 do come with a how to podcast episode or something like that that we would 158 00:12:09.649 --> 00:12:13.610 think would be valuable. That's more closely tied to our service. But oftentimes 159 00:12:13.649 --> 00:12:18.200 we're talking about things like this. Your your first ninety days is CMO. 160 00:12:18.360 --> 00:12:22.360 We're talking about organic content, strategy, Seo, those sorts of things. 161 00:12:22.960 --> 00:12:28.159 But lately we've started a monthly Qa where we do be to be podcasting, 162 00:12:28.200 --> 00:12:31.590 Qa where our founder and I answer those questions. Obviously very tied to what 163 00:12:31.710 --> 00:12:35.590 we do but still educational at the same time. So the the mixture of 164 00:12:35.629 --> 00:12:39.950 those jabs and right hooks, I think, are definitely important. We also 165 00:12:39.950 --> 00:12:43.190 do something very similar to what you mentioned there and having your team have some 166 00:12:43.340 --> 00:12:48.620 baked in promotion for your Webinar series. All of our team here at sweetish 167 00:12:48.659 --> 00:12:52.179 uses a tool called sister, which is now part of terminus, to have 168 00:12:52.500 --> 00:12:58.009 a banner in our email signature that shows b tob growth has, you know, 169 00:12:58.210 --> 00:13:01.649 has an image there and makes it very eye catching so that folks who 170 00:13:01.649 --> 00:13:05.009 might not be aware that we have a daily be to be marketing podcast can 171 00:13:05.129 --> 00:13:11.009 find that show very easily. You mentioned of all the different strategies and getting 172 00:13:11.049 --> 00:13:13.559 people into your Webinar, Sophie. One of the things that I like as 173 00:13:13.639 --> 00:13:18.679 well is that you are getting some commitment up front from some of those speakers 174 00:13:18.759 --> 00:13:22.480 with established audiences to share on social we found that, you know, creating 175 00:13:22.600 --> 00:13:26.909 some assets for them and making it very easy for them to to kind of 176 00:13:26.990 --> 00:13:33.590 activate their they're following in their network can definitely improve the results are if you 177 00:13:33.710 --> 00:13:37.070 just take one or two steps to make it easier for them. When you 178 00:13:37.269 --> 00:13:43.299 mentioned kind of getting folks in to your Webinar series? Do you have strs 179 00:13:43.419 --> 00:13:48.500 doing some outreach, trying to go to those target accounts and offer some value 180 00:13:48.539 --> 00:13:52.620 with the webinars that you have coming up? Or tell us a little bit 181 00:13:52.659 --> 00:13:56.529 about your email strategy into some specifics where you found maybe better results here or 182 00:13:56.610 --> 00:14:01.970 there or not over here? Tell us a little bit about that. Like 183 00:14:01.129 --> 00:14:05.970 the Lily Strategy we have in place at the moment, would build the nurturing 184 00:14:05.090 --> 00:14:09.970 programs that we have in place them. It would also build a news letter 185 00:14:09.559 --> 00:14:15.600 and I'm in the promotion of the Nice that we have. So when it 186 00:14:15.720 --> 00:14:18.759 comes to make strategy, that's definitely something we're looking over. So I wouldn't 187 00:14:18.799 --> 00:14:22.320 say that we are the best, best ones in class. What I what 188 00:14:22.480 --> 00:14:26.230 I have seen, looking at the data, I would say personalized the May 189 00:14:26.590 --> 00:14:31.309 has worked really, really well for us, and I'm in I get loads 190 00:14:31.590 --> 00:14:37.549 of nurturing in the mailing to my mailbox every day. So it's really about 191 00:14:37.549 --> 00:14:41.980 thinking smart. They're we have. We operate globally, a nestigate, but 192 00:14:43.179 --> 00:14:48.379 it's really important to be local act the same time. So we have offices 193 00:14:48.500 --> 00:14:54.090 in Germany and I'm in if we would send the English nurturing program into your 194 00:14:54.169 --> 00:14:58.450 mass that will not convert. So we really need to adopt it into the 195 00:14:58.570 --> 00:15:03.289 local markets. But we can see actually the personalized the males that is really 196 00:15:03.409 --> 00:15:05.570 thought through and not kind of a just a bulk in the mail that is 197 00:15:07.440 --> 00:15:11.039 not thought through at all. They do not convert, but actually like the 198 00:15:11.159 --> 00:15:16.320 really thought through personalize that the males. Localize the males works really well for 199 00:15:16.399 --> 00:15:20.600 us. I love it, Sophie, if there are other marketing leaders out 200 00:15:20.600 --> 00:15:24.269 there that find themselves stepping into leading a new team, whether you know that's 201 00:15:24.309 --> 00:15:30.029 at the director, vp or c level, there are some some commonalities there 202 00:15:30.070 --> 00:15:33.389 when you're stepping into a new leadership, a new marketing leadership role. If 203 00:15:33.470 --> 00:15:39.580 they're leaders out there who are in that boat where you were just this February, 204 00:15:39.620 --> 00:15:41.539 a few months ago at the time of this recording, what are some 205 00:15:41.620 --> 00:15:46.620 of the the key things that you would either encourage them or share with them 206 00:15:46.659 --> 00:15:52.049 as advised to kind of look out for as you think over the last few 207 00:15:52.090 --> 00:15:56.129 months stepping into a new CMO role? Any parting thoughts or advice there for 208 00:15:56.570 --> 00:16:00.730 leaders who might be in a similar spot as what you were in February now. 209 00:16:00.850 --> 00:16:04.000 I mean a lot of the self reflection would be good. Actually, 210 00:16:04.240 --> 00:16:10.320 I assume all the other's out there has sometimes reflected about about their own personality. 211 00:16:10.799 --> 00:16:17.399 So I'm a pretty extrovert person and for me it's more about like real 212 00:16:17.600 --> 00:16:21.830 list them to pill ball and really listen to what they say. So for 213 00:16:21.990 --> 00:16:26.710 me it's been kind of not to get my personality take over. I'm also 214 00:16:26.750 --> 00:16:30.429 a person that loves to get things done. So well, I kind of 215 00:16:30.990 --> 00:16:33.620 been balancing that because we need to get a lot of things done, but 216 00:16:33.700 --> 00:16:38.620 at the same time I need to respect people and to make sure they understand 217 00:16:40.379 --> 00:16:45.059 where we're going and so on. So for those letters that are more introvert, 218 00:16:45.299 --> 00:16:49.330 maybe needs to step out of their shall be a little bit more extrovert 219 00:16:49.610 --> 00:16:53.330 from it. It's been more kind of pushing myself back a little bit, 220 00:16:55.090 --> 00:16:57.370 but also we have done a lot of shame shows, so it requires a 221 00:16:57.409 --> 00:17:02.240 lot of courage. So if you have a plan, you were recruited for 222 00:17:02.320 --> 00:17:07.480 a purpose, buzz, it's really important that you speak to your plan as 223 00:17:07.599 --> 00:17:11.720 well. I'm an emphathy. Is really really important to get the term alone, 224 00:17:11.839 --> 00:17:18.390 but it's also really important to stick to your plan. Of course you 225 00:17:18.470 --> 00:17:22.269 can, what if, modify it, but to stick with your plan requires 226 00:17:22.470 --> 00:17:26.990 courage, I would say. I love that. has with most things in 227 00:17:26.109 --> 00:17:29.630 life, am I right? So if here it takes some balance, right, 228 00:17:29.670 --> 00:17:33.819 because you mentioned starting with that self reflection, realizing where your strengths are, 229 00:17:33.980 --> 00:17:37.220 but then realizing what's the opposite side of that coin? Right, if 230 00:17:37.220 --> 00:17:41.740 you're an extrovert you can maybe come off too strong, if you're more introverted, 231 00:17:41.779 --> 00:17:45.009 you might not come with with everything that you have to offer, and 232 00:17:45.210 --> 00:17:49.569 realizing both Snides of the coin, with your strengths, but then also so 233 00:17:49.650 --> 00:17:52.930 you've got to do that. You got to maybe pull it back or push 234 00:17:52.930 --> 00:17:55.970 it forward, but then on the other side, as you mentioned, you 235 00:17:56.049 --> 00:18:00.799 were probably recruited for some of those strengths that you can't just completely pull back. 236 00:18:00.920 --> 00:18:03.039 But so it's not an end either or there's no silver bullet, but 237 00:18:03.119 --> 00:18:07.119 there's there's some balance. They're sophie. One of our core values here at 238 00:18:07.119 --> 00:18:11.319 sweetfish is to never stop learning. So I love to give guests an opportunity 239 00:18:11.440 --> 00:18:17.349 to share a resource that has helped them, either from a leadership, personal 240 00:18:17.470 --> 00:18:21.869 growth or in their marketing career, to continue learning. Is there? Is 241 00:18:21.910 --> 00:18:25.789 there a podcast, a blog series, someone you follow on Linkedin? Any 242 00:18:25.950 --> 00:18:30.019 any learning resource you want to give a shout out to that you think others 243 00:18:30.059 --> 00:18:33.299 might find value and right now that's a good question. I would say. 244 00:18:33.380 --> 00:18:37.779 Yeah, I have my own podcast. It's in Swedish. It's called coming 245 00:18:37.819 --> 00:18:40.500 to see. I'm YEA, so those to speak Swedish could listen to that, 246 00:18:40.700 --> 00:18:45.890 but I'm actually also were launching English one, if you want to listen 247 00:18:45.930 --> 00:18:52.529 more to what I have to say. I'd been listening to books like the 248 00:18:52.690 --> 00:18:57.279 power of now with that Gartler like that is more kind of body and so 249 00:18:57.759 --> 00:19:03.519 kind of good book if you are nervous or stressed out or and it's some 250 00:19:03.720 --> 00:19:08.200 purpose in life. I thought. I think it's a pretty wellknown book, 251 00:19:08.240 --> 00:19:14.230 but I like from that was really a book, good book to really actually, 252 00:19:15.230 --> 00:19:19.950 I've been listening to all you files like yeah, Brian Tracy, no 253 00:19:21.190 --> 00:19:25.380 excuse, says change your thinking, change your life. I kind of like 254 00:19:25.579 --> 00:19:30.259 those personal development books and audio programs. Yeah, those are some great ones 255 00:19:30.299 --> 00:19:34.619 there, Sophie. I appreciate you sharing and will definitely link to your linked 256 00:19:34.660 --> 00:19:37.769 in profile so that folks, if they want to find your Swedish podcast or 257 00:19:37.849 --> 00:19:41.890 your upcoming English podcast as well, that they can connect with you. there. 258 00:19:42.529 --> 00:19:45.210 Is Linkedin the best way, on that note, for folks to reach 259 00:19:45.289 --> 00:19:48.970 out or stay connected with you if they got some value from hearing you on 260 00:19:49.009 --> 00:19:53.400 the show today. Yes, Linkedin is the probably the best channel and I 261 00:19:53.519 --> 00:19:56.519 hope you could reach out to me. Will be cool to get some contact 262 00:19:57.240 --> 00:20:02.119 in US as well. Absolutely well, Sophie. Thank you so much for 263 00:20:02.240 --> 00:20:03.839 joining us on the show today. It's been a pleasure chatting with you. 264 00:20:04.319 --> 00:20:11.309 Thank you so much. It's sweetish. We're on a mission to create the 265 00:20:11.630 --> 00:20:15.430 most helpful content on the Internet for every job, function and industry on the 266 00:20:15.549 --> 00:20:19.670 planet. For the BB marketing industry, this show is how we're executing on 267 00:20:19.750 --> 00:20:23.299 that mission. If you know a marketing leader that would be an awesome guest 268 00:20:23.420 --> 00:20:26.859 for this podcast. Shoot me a text message. Don't call me because I 269 00:20:26.859 --> 00:20:30.740 don't answer unknown numbers, but text me at four hundred seven for and I 270 00:20:30.900 --> 00:20:34.220 know three and thirty two eight. Just shoot me their name, maybe a 271 00:20:34.259 --> 00:20:37.369 link to their linked in profile, and I'd love to check them out to 272 00:20:37.529 --> 00:20:41.049 see if we can get them on the show. Thanks a lot.