1258: The Next Evolution of Sweet Fish Media w/ Dan Sanchez

WEBVTT 1 00:00:05.480 --> 00:00:08.830 Welcome back to the BB growth show. My name is James Carberry and I 2 00:00:08.990 --> 00:00:14.109 am joined today by Dan Sanchez. Dan, how you doing today? Man? 3 00:00:14.509 --> 00:00:18.070 I'm doing great, James. So I am really excited to talk with 4 00:00:18.149 --> 00:00:24.579 Dan today because this is exciting time around sweetfish. We're growing like crazy and 5 00:00:25.140 --> 00:00:30.140 fortunately we are in a position to be bringing on Dan as our new director 6 00:00:30.379 --> 00:00:34.219 of audience growth. And so we've not talked Logan and I have not talked 7 00:00:34.219 --> 00:00:39.289 about this publicly a lot. We've been talking about it, obviously on sales 8 00:00:39.329 --> 00:00:42.649 calls for the last several months and we've been talking about it with a lot 9 00:00:42.689 --> 00:00:46.490 of other partners and and people that are closer to the business, but we 10 00:00:46.609 --> 00:00:50.799 haven't talked on the podcast really about this shift that we are making, that 11 00:00:50.880 --> 00:00:55.679 sweetfish is making as a business from really being focused on being a production partner, 12 00:00:55.840 --> 00:01:00.640 so producing other people's PODCASTS, into what we've been turning into for the 13 00:01:00.679 --> 00:01:04.150 last year, which is a podcast first media company, and bringing on Dan 14 00:01:04.950 --> 00:01:08.430 is really us putting kind of a stake in the ground saying hey, this 15 00:01:08.469 --> 00:01:12.750 is this is the direction we are going, because not only the five to 16 00:01:12.829 --> 00:01:17.189 ten years down the road we will be really, I think, five to 17 00:01:17.269 --> 00:01:21.180 ten years down the road, will be solely focused on producing our own shows, 18 00:01:21.379 --> 00:01:26.459 so shows that are focused on being the best media property in in any 19 00:01:26.540 --> 00:01:30.099 given industry. So right now are five what we call collective shows, or 20 00:01:30.140 --> 00:01:34.010 shows that sweetish owns and companies pay us to be a cohost on. These 21 00:01:34.090 --> 00:01:38.849 shows are the baby growth show, obviously this show that you're listening to, 22 00:01:38.329 --> 00:01:42.409 BB sales show, the manufacturing show, the CIO show and a show called 23 00:01:42.450 --> 00:01:48.760 craft and culture. Each of those shows are focused on different industries and we're 24 00:01:48.799 --> 00:01:51.680 doing a lot of different types of content for each of those show. So 25 00:01:51.760 --> 00:01:53.799 it's not just a podcast. We're also doing video, we're doing long form 26 00:01:53.840 --> 00:02:00.079 written content and several months ago we had already started making this pivot into being 27 00:02:00.079 --> 00:02:04.989 a media company when I met Dan, and Dan, tell us a little 28 00:02:04.989 --> 00:02:07.710 bit about your background, your skill set, and then I'll jump in and 29 00:02:08.069 --> 00:02:12.949 kind of talk about why we've decided to bring you on now. It's fun. 30 00:02:13.030 --> 00:02:15.939 I remember the first time I met you. We were both giving TEDX 31 00:02:15.060 --> 00:02:19.419 talks at Bethany Global University, where I was actually working as as the the 32 00:02:19.659 --> 00:02:23.180 marketing director, Yep, and that's when I first learned about your your podcasting 33 00:02:23.219 --> 00:02:28.259 strategy. And content based networking, and I was a fell in love with 34 00:02:28.340 --> 00:02:30.449 that model because I was like a whole paradigm I didn't even know about it, 35 00:02:30.569 --> 00:02:34.330 didn't even know that existed out there. And at the same time I 36 00:02:34.930 --> 00:02:38.490 am I my text talk I talked about like my own story getting essentially kind 37 00:02:38.490 --> 00:02:44.479 of bouncing back and forth between nonprofits and text startups, and it seems like 38 00:02:44.599 --> 00:02:47.639 I've actually made that transition yet again, back from the nonprofit to a text 39 00:02:47.680 --> 00:02:52.000 start up again. Things like it's only two kinds of companies I'm suited for. 40 00:02:52.800 --> 00:02:54.319 They certainly make me excited, and the thing that I think that makes 41 00:02:54.319 --> 00:03:00.629 me cited about is that it both types of these these organizations. Is You 42 00:03:00.789 --> 00:03:04.349 have some big, hairy, audacious goals that you're shooting after. Usually you 43 00:03:04.430 --> 00:03:07.750 don't have nearly enough resources to go after them, so you're trying to do 44 00:03:07.870 --> 00:03:12.939 a lot with the little and because of that, because everyone's wearing multiple hats, 45 00:03:12.979 --> 00:03:16.699 you really have the chance to do some crazy cool things, like to 46 00:03:16.740 --> 00:03:22.539 be able to make ten dollars work like a thousand dollars, to in your 47 00:03:22.580 --> 00:03:25.900 ad spend or to craft together things that no one would have ever thought of 48 00:03:25.939 --> 00:03:30.409 because everyone's so siload in their in their careers and in their jobs, versus 49 00:03:30.449 --> 00:03:35.610 if I'm able to control the email marketing and the website and the design, 50 00:03:35.729 --> 00:03:38.650 that I could to really create some cool synergies between them that most people would 51 00:03:38.689 --> 00:03:42.919 have never been able to put together before. Yeah, I will say, 52 00:03:42.919 --> 00:03:46.479 if you so, I'd say those types of organizations are best for the people 53 00:03:46.479 --> 00:03:49.520 who really love to learn, because there's a lot. There's a lot to 54 00:03:49.560 --> 00:03:53.599 learn trying to wear all those hats at once. So here I am now 55 00:03:53.719 --> 00:03:57.389 making the false swing back to the text startup to try to apply the learnings 56 00:03:57.469 --> 00:04:01.990 from some of the wins we've had growing the last nonprofit to multiple organizations or 57 00:04:02.110 --> 00:04:06.710 companies in as sweet fish. Yeah, so the university that you were working 58 00:04:06.750 --> 00:04:11.379 at whenever we first met was a university that my best friend, Kinney, 59 00:04:11.740 --> 00:04:14.659 was also working for, and so that's that's how I end up getting the 60 00:04:14.780 --> 00:04:19.180 opportunity to do the TEDX talk. And so he had been, Kinney had 61 00:04:19.220 --> 00:04:25.290 been raving about you for a long time because the universe you're working at tripled 62 00:04:25.329 --> 00:04:28.449 its enrollment, and Kenny would say, you know, obviously there are lots 63 00:04:28.449 --> 00:04:32.449 of factors, but Kenny would say that that you Dan were the really the 64 00:04:32.649 --> 00:04:36.529 reason that the university was it was able to triple its size because of what 65 00:04:36.689 --> 00:04:41.839 you were doing on the digital marketing side. You're really marketing like very few 66 00:04:42.000 --> 00:04:46.199 higher, Higher Ed organizations were marketing. And so as you and I started 67 00:04:46.240 --> 00:04:49.920 talking at that Ted x event and then connecting again when I came back a 68 00:04:50.000 --> 00:04:54.350 few weeks later to go to an eagles game with Kenny, it just became 69 00:04:54.389 --> 00:05:00.750 apparent that you were a full stack marketer that understood digital marketing, you understood 70 00:05:00.750 --> 00:05:05.189 design, you understood strategy, you understood the technical components of what goes into 71 00:05:05.230 --> 00:05:11.699 making marketing great, and we ended up deciding to have you overhaul our entire 72 00:05:11.819 --> 00:05:15.899 website, and so you and one of your one of your co workers there, 73 00:05:15.019 --> 00:05:21.689 Bethany, stepped in and really just completely redesigned and built our new website. 74 00:05:21.970 --> 00:05:26.649 And that was a first project where we had worked with you in that 75 00:05:26.730 --> 00:05:30.569 capacity. And if you if you're listening to this and you have not already 76 00:05:30.569 --> 00:05:33.889 visited a new website, I don't think we've announced it publicly, so this 77 00:05:33.970 --> 00:05:39.079 might be our kind of our announcement party here, but but go to sweetish 78 00:05:39.120 --> 00:05:44.040 Mediacom and check it out, because I'm just incredibly happy with how it turned 79 00:05:44.120 --> 00:05:47.319 out because I think it paints the picture of where we're going and what we're 80 00:05:47.360 --> 00:05:53.550 trying to do in becoming a media platform from a company that is a digital 81 00:05:54.069 --> 00:06:00.470 first media company for what we hope to be every industry imaginable. So right 82 00:06:00.509 --> 00:06:05.540 now we're in baby sales and manufacturing and information technology and baby marketing and some 83 00:06:05.740 --> 00:06:11.660 big ones hr but eventually, you know, will have shows for maritime logistics 84 00:06:11.819 --> 00:06:15.300 and will have shows for, you know, funeral home. You know, 85 00:06:15.379 --> 00:06:17.769 if people in the funeral home industry like that, that's how far we want 86 00:06:17.769 --> 00:06:21.970 to go, because it stems out of my belief that, you know, 87 00:06:23.050 --> 00:06:28.250 we spend ninetyzero hours of our life at work and I don't think Ninetyzero of 88 00:06:28.290 --> 00:06:30.449 your life, hours of your life, should suck. And one of the 89 00:06:30.529 --> 00:06:34.639 ways that I think you're going to be more engaged and happier at work is 90 00:06:34.680 --> 00:06:40.279 if you're learning from really smart people in your industry about how to get better 91 00:06:40.319 --> 00:06:45.160 at your job. And so the shows that were producing ultimately or helping people 92 00:06:45.199 --> 00:06:47.629 get better at work, which is helping them get more engaged in their work 93 00:06:47.790 --> 00:06:51.589 and help them find more joy in their work, and that that's kind of 94 00:06:51.629 --> 00:06:57.029 the higher calling and higher purpose for me and why I'm excited to be building 95 00:06:57.110 --> 00:07:00.310 this platform. But what I'm so excited about for you, Dan, stepping 96 00:07:00.310 --> 00:07:03.660 into this is you just have a skill set that that nobody on our team 97 00:07:03.660 --> 00:07:09.860 has, understanding how to actually grow these audiences. Can you speak a little 98 00:07:09.899 --> 00:07:15.259 bit to kind of what this next evolution of sweet fish is going to look 99 00:07:15.339 --> 00:07:18.689 like now that we've got your skill set on board? When I started considering, 100 00:07:18.810 --> 00:07:23.490 like taking taking a job at sweet fish, I was the thing that 101 00:07:23.649 --> 00:07:26.810 was most excited about is you guys had figured out how to really, like, 102 00:07:27.250 --> 00:07:30.319 really kill it with two channels that I had done very had done nothing 103 00:07:30.399 --> 00:07:33.319 with what's his podcasting and Linkedin. You guys are so good at making those 104 00:07:33.319 --> 00:07:36.839 channels work and you have a solid business model in order to funnel all that 105 00:07:36.959 --> 00:07:41.800 energy into where I've learned how to use a lot of other channels. So, 106 00:07:41.839 --> 00:07:44.870 over, when I look at the future of sweet fish media, like 107 00:07:44.990 --> 00:07:48.430 my main three goals like broad goals for helping grow the audience for sweet fish 108 00:07:48.470 --> 00:07:53.029 media as well as just like the whole like media empire. We joke around 109 00:07:53.029 --> 00:07:56.269 about it being a media death star. Yeah, is really making it, 110 00:07:56.629 --> 00:08:01.660 making those media properties reach farther, reach wider and go deeper. So by 111 00:08:01.779 --> 00:08:07.259 farther I mean that people can actually find them, like get discovered, and 112 00:08:07.339 --> 00:08:11.540 that's going to be done primarily through paid distribution, like actually throwing some money 113 00:08:11.819 --> 00:08:16.490 and facebook adds, maybe linkedin adds when it becomes a little bit more cost 114 00:08:16.569 --> 00:08:20.490 of their yeah, cost effective someday, but wherever, whatever is the most 115 00:08:20.529 --> 00:08:26.240 a cost effective PPC channel of the time, throwing money to really distribute that 116 00:08:26.360 --> 00:08:31.560 content further into the right audience and not just throwing it haphastically, like you're 117 00:08:31.560 --> 00:08:33.960 pushing the boost button on a facebook page, but really getting strategic about how 118 00:08:35.000 --> 00:08:37.320 you're boosting the post to get it in front of the right people at the 119 00:08:37.360 --> 00:08:39.519 right time. Yep. And the second channel to get it farther out is 120 00:08:39.559 --> 00:08:43.870 just SEO, making it easier for the searchings to find it, whether that's 121 00:08:43.909 --> 00:08:48.029 on Google, you know, the big one, but it also on Youtube 122 00:08:48.029 --> 00:08:52.029 when we hit youtube someday. Yeah, podcastings becoming a more searchable thing. 123 00:08:52.110 --> 00:08:54.860 So making sure our podcast are structured in such a way so then people are 124 00:08:54.899 --> 00:09:00.500 searching on spotify, they're coming up. Anytime someone searches for be tob growth 125 00:09:00.659 --> 00:09:05.299 or be to be marketing or how to hire a new HR manager for the 126 00:09:05.379 --> 00:09:09.860 crafting culture show. Like those episodes are coming, coming up for the people 127 00:09:09.860 --> 00:09:13.289 that are looking for them. Yeah, so that's taking it farther, increasing 128 00:09:13.370 --> 00:09:16.490 discoverability. We also want to take it wider. We want to increase the 129 00:09:16.610 --> 00:09:22.330 like the mix of types of content that comes out. Yeah, we're really 130 00:09:22.370 --> 00:09:24.919 good at creating podcast but we want to make sure we create those podcasts in 131 00:09:26.000 --> 00:09:28.200 a little different types of pieces of content. We know this is kind of 132 00:09:28.200 --> 00:09:31.360 like a Gary v Type Strategy, where you have a pillar content in the 133 00:09:31.360 --> 00:09:35.639 middle and then you break it up into smaller micro content, right, whether 134 00:09:35.679 --> 00:09:41.470 it's short microvideos or blog posts or graphics, slide decks, taking it and 135 00:09:41.509 --> 00:09:46.750 break it into content that's contextual for different platforms. Yep. So there's different 136 00:09:46.750 --> 00:09:50.110 ways to consume the content, more than just listening to it. Yep. 137 00:09:50.309 --> 00:09:54.259 But that also includes having it across different kinds of platforms, right, facebook, 138 00:09:54.299 --> 00:09:58.820 instagram, tick tock or whatever the next platform is, and then increasing 139 00:09:58.860 --> 00:10:01.539 the way people can subscribe to it. I'm a huge fan of email marketing, 140 00:10:01.580 --> 00:10:07.490 text message marketing and building in ways where we can build deeper relationships with 141 00:10:07.769 --> 00:10:11.409 people and, of course, increasing, increasing the amount of topics that we 142 00:10:11.529 --> 00:10:16.289 cover. Like James was joking around about doing a funeral, a funeral parlor 143 00:10:16.450 --> 00:10:20.409 homes right like that would be probably pretty far down the list as far as 144 00:10:20.450 --> 00:10:22.679 adding it to it, but it really like looking at we looked at a 145 00:10:22.720 --> 00:10:28.360 list of like maybe like a thousand or thousands of industries and started like categorizing 146 00:10:28.399 --> 00:10:31.799 them as far as which ones we want to make next. So really thinking 147 00:10:31.279 --> 00:10:35.710 broad like that. Yeah, and yeah, deeper. We want to take 148 00:10:35.750 --> 00:10:39.830 the relationship deeper and not just have wide and have small pieces floating around everywhere, 149 00:10:39.830 --> 00:10:43.590 but inviting people to go deeper, not like it paid wise, but 150 00:10:43.710 --> 00:10:46.950 like just a little bit more time, a little bit mate. Imagine, 151 00:10:48.029 --> 00:10:52.779 like Pek creating like a whole mini course on hr or crafting a culture or 152 00:10:52.820 --> 00:10:58.059 having a deeper email series where people can actually get go a little bit deeper 153 00:10:58.139 --> 00:11:01.179 than just kind of like the fluff stuff that they might get on social media. 154 00:11:01.179 --> 00:11:03.570 If they want a more hearty meal, they can jump in and watch 155 00:11:03.570 --> 00:11:07.330 a longer video or a deeper email series, and that's we're going to be 156 00:11:07.330 --> 00:11:13.490 able to achieve with like some marketing automation where we can actually craft the experience, 157 00:11:13.570 --> 00:11:16.169 even as people give us a little bit more information, we can tailor 158 00:11:16.289 --> 00:11:20.159 the content for them or try different things if they start disengaging. 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One of the 175 00:12:43.870 --> 00:12:46.460 things that I've been talking a lot about internally with those folks, with you, 176 00:12:46.740 --> 00:12:48.899 with Logan, with a lot of different people in the team, is 177 00:12:50.259 --> 00:12:54.460 we've gotten really good this past year at video. We started to create a 178 00:12:54.659 --> 00:12:58.970 lot more micro videos out of the content that we're producing. We've gotten a 179 00:12:58.009 --> 00:13:03.049 lot better with content planning. So actually going into an episode planning, okay, 180 00:13:03.129 --> 00:13:05.970 what keyword are we going to try to rank for when we record this 181 00:13:07.090 --> 00:13:11.289 episode so that when we purpose it into a long form written Arti goal it 182 00:13:11.450 --> 00:13:15.639 actually starts to rank in Google. And that was really based on your strategy 183 00:13:16.279 --> 00:13:20.120 that you brought to us and trained our team on in January. And so 184 00:13:20.240 --> 00:13:22.200 we're start. We're starting to get better with graphics and figuring out like, 185 00:13:22.279 --> 00:13:26.879 okay, maybe we should be doing linkedin carousels instead of these other types of 186 00:13:26.960 --> 00:13:31.509 graphics. But what I'm so excited about is to bring your expertise to the 187 00:13:31.590 --> 00:13:35.549 table to say, Hey, we shouldn't just be relying on organic. Obviously, 188 00:13:35.789 --> 00:13:37.950 SEO is going to be a long term play. It's going to be 189 00:13:39.029 --> 00:13:41.659 something that we only continue to get better at and over the long haul, 190 00:13:41.740 --> 00:13:45.820 similar to what salesacer did, what Guy Tonno and Sal sacer did, it 191 00:13:45.940 --> 00:13:50.340 can be the foundation that brings a lot of traffic to your site. But 192 00:13:50.059 --> 00:13:54.500 in all, in talking to guys like Chris Walker and and obviously I know 193 00:13:54.620 --> 00:14:00.730 Gary v does this a lot, but integrating paid distribution in with organic channel. 194 00:14:00.809 --> 00:14:05.210 So we're already doing organic on Linkedin really well through personal profiles of a 195 00:14:05.250 --> 00:14:09.409 few different people on our team, or doing organic really well and podcast in 196 00:14:09.490 --> 00:14:13.519 the in the podcast ecosystem, because you know, beb growth has been around 197 00:14:13.519 --> 00:14:18.039 for a while. But taking what we're already doing organically, combining it with 198 00:14:18.159 --> 00:14:22.080 some paid distribution with your skill set, in addition to adding another organic channel 199 00:14:22.080 --> 00:14:26.269 and Seo. I just think we're building something really, really special here so 200 00:14:26.429 --> 00:14:33.070 that anyone, anyone that goes to work ultimately will have a show produced by 201 00:14:33.110 --> 00:14:39.379 sweetfish from a slew of experts where they're going to they're going to get better 202 00:14:39.379 --> 00:14:43.860 at work by consuming our content and they're going to enjoy their ninetyzero hours more 203 00:14:43.580 --> 00:14:48.539 because we produce content that helps him get better at their job, and so 204 00:14:48.100 --> 00:14:52.210 I'm super excited. I think you're such a critical piece to this puzzle band 205 00:14:52.370 --> 00:14:56.450 and I think you're going to make any enormous impact. You're also going to 206 00:14:56.490 --> 00:14:58.809 be co hosting this show from time to time, so you're not going to 207 00:14:58.850 --> 00:15:03.690 be doing quite as many episodes as Logan is doing, obviously, but there's 208 00:15:03.730 --> 00:15:05.929 lots of really smart people that you want to be learning from. I know 209 00:15:07.049 --> 00:15:09.320 you we're planning an episode right now or for you to interview Chris Walker. 210 00:15:09.679 --> 00:15:13.159 Is An interview that I that I've done recently. Logans interviewed a couple times. 211 00:15:13.279 --> 00:15:16.519 Just a brilliant be tob marketer. Talk to us about some of the 212 00:15:16.559 --> 00:15:22.909 things that you're looking to get out of the episodes that you're hosting episodes that 213 00:15:22.950 --> 00:15:26.029 I'm hosting. I think the thing that makes me excited about working for sweetfish 214 00:15:26.070 --> 00:15:28.909 as you guys are so focused on learning. I mean it's one of the 215 00:15:28.990 --> 00:15:31.830 core values here to always is it, always learning, never stop learning, 216 00:15:33.029 --> 00:15:37.059 never stop learning man, which is kind of always been my like a key 217 00:15:37.100 --> 00:15:39.379 driver. I think that makes me excited to get to work and so getting 218 00:15:39.460 --> 00:15:43.700 in front of someone like Chris and being able to ask him questions, specific 219 00:15:43.740 --> 00:15:48.019 questions about tactics and breaking apart his wider strategy, which you covered in the 220 00:15:48.059 --> 00:15:52.250 last episode and actually like getting into it. But what about this? What 221 00:15:52.330 --> 00:15:54.809 about this? What about this platform? If you did it with this platform, 222 00:15:54.809 --> 00:15:56.490 would this do and really hitting it from a little bit more of a 223 00:15:56.850 --> 00:16:02.009 technical standpoint to kind of balance out some of the broader strategy episodes we have 224 00:16:02.129 --> 00:16:03.289 a be to be. Growth is probably what I would be focused on. 225 00:16:03.519 --> 00:16:08.080 That we can actually taken crate into like a like a blog post of best 226 00:16:08.600 --> 00:16:14.039 demand generation tactics, and they're the there's some of the best because I'm there 227 00:16:14.480 --> 00:16:18.549 what knowing enough to understand what kind of questions to ask in order to get 228 00:16:18.629 --> 00:16:22.029 like some of the best answers out of someone like Chris who's gone and done 229 00:16:22.029 --> 00:16:26.710 it for multiple industries and verticals now. Yeah, so I'm excited about making 230 00:16:27.070 --> 00:16:30.110 that content, not only selfishly for myself to learn so I can go then 231 00:16:30.149 --> 00:16:33.580 and apply and test it myself, but then so we can actually record it 232 00:16:33.659 --> 00:16:37.299 and make it available to everyone else. I'm like, I'm on that just 233 00:16:37.460 --> 00:16:40.100 awesome. I think it's going to be super exciting. I mean it's so 234 00:16:40.259 --> 00:16:44.139 funny that Logan and I have one of the you know, based on downloads, 235 00:16:44.179 --> 00:16:47.019 it's one of the most downloaded. Be To be marketing podcasts on the 236 00:16:47.059 --> 00:16:52.210 Internet and Logan's not a beb marketer and I'm not a beb marketer, and 237 00:16:52.490 --> 00:16:57.289 so to actually have a marketer be a cohost of this show from our team. 238 00:16:57.289 --> 00:17:02.519 We've obviously got other marketers like Ethan but and John Rushy and folks from 239 00:17:02.559 --> 00:17:04.799 outside of our company that have started cohosting be to be growth. But to 240 00:17:04.960 --> 00:17:10.559 have a true marketer cohosting the show that is, you know, a part 241 00:17:10.599 --> 00:17:12.960 of the sweet fish internal team. I think it's going to add a level 242 00:17:14.000 --> 00:17:18.670 of depth to our content that are listeners are going to get a ton of 243 00:17:18.670 --> 00:17:21.750 value out of us. Sedan. If for folks listening to this they want 244 00:17:21.750 --> 00:17:25.710 to stay connected with you, what's the best way for them to stay connected 245 00:17:25.750 --> 00:17:29.470 until they start hearing your episodes? Drop on baby growth. Man, I'd 246 00:17:29.470 --> 00:17:33.019 say find man on Linkedin. I think it's linkedincom. I think it's I 247 00:17:33.099 --> 00:17:37.299 am and digital marketing. Dan. Okay, connect with me on Linkedin. 248 00:17:37.420 --> 00:17:41.660 I love Linkedin. I've always loved Linkedin, but now, because I'm learning 249 00:17:41.700 --> 00:17:45.049 things from sweetfish and starting to roll with that, crowd on Linkedin. It's 250 00:17:45.049 --> 00:17:48.329 been a lot more fun engaging with all kinds of new and fun people on 251 00:17:48.450 --> 00:17:52.529 that platform. I love it awesome. So connect with Dan on Linkedin. 252 00:17:52.930 --> 00:17:56.089 I'm obviously on Linkedin as well. James Carberry, find me there. Would 253 00:17:56.089 --> 00:17:59.640 love to connect with anybody and everybody, and and thank you so much for 254 00:17:59.759 --> 00:18:03.039 listening to this episode. I think you're going to get tons and tons of 255 00:18:03.240 --> 00:18:07.480 value from Dan as you start to hear his episodes. Drop and picking him 256 00:18:07.599 --> 00:18:11.720 on Linkedin and welcome them. Let them know that you're happy that he's joined 257 00:18:11.720 --> 00:18:14.710 in the show. I certainly am. If you have not already left a 258 00:18:14.789 --> 00:18:18.029 review, go and leave a review. Subscribe to the show if you haven't 259 00:18:18.029 --> 00:18:19.990 done that, all of that fun podcast stuff that we have to do at 260 00:18:19.990 --> 00:18:23.470 the end of every episode. We love you so much. Thanks for listening. 261 00:18:23.869 --> 00:18:32.660 HAV A fantastic day. I hate it when podcasts incessantly ask their listeners 262 00:18:32.740 --> 00:18:36.380 for reviews, but I get why they do it, because reviews are enormously 263 00:18:36.460 --> 00:18:38.859 helpful when you're trying to grow a podcast audience. So here's what we decided 264 00:18:38.900 --> 00:18:41.650 to do. If you leave a review for me to be growth and apple 265 00:18:41.730 --> 00:18:47.690 podcasts and email me a screenshot of the review to James at Sweet Fish Mediacom. 266 00:18:47.970 --> 00:18:51.329 I'll send you a signed copy of my new book. Content based networking. 267 00:18:51.609 --> 00:18:53.609 How to instantly connect with anyone you want to know. We get a 268 00:18:53.690 --> 00:18:56.119 review, you get a free book. We both win.