B2B Growth: Your Guide to B2B Marketing

B2B Growth

1245: 4 Ways to Measure the Impact of Your Marketing Automation Platform w/ David Greenberg

In this episode we talk to David Greenberg, SVP of Marketing at Act-On Software.

David shares 4 ways to measure the effectiveness of your marketing automation platform:

1) Control
2) Visibility
3) Access to Behavioral Data
4) Adoption

He also talks about 4 keys to evaluating marketing automation software contracts & vendors:

1) Clear pricing models
2) Term commitments
3) Scrutinizing SLAs
4) Level of understanding of your business

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