1209: How to Use LinkedIn Engagement Groups for Greater Organic Reach w/ Ethan Beute

WEBVTT 1 00:00:05.639 --> 00:00:10.429 Wouldn't it be nice to have several thought leaders in your industry know and Love 2 00:00:10.669 --> 00:00:15.910 Your brand? Start a podcast, invite your industries thought leaders to be guests 3 00:00:15.990 --> 00:00:21.109 on your show and start reaping the benefits of having a network full of industry 4 00:00:21.109 --> 00:00:31.339 influencers? Learn more at sweet fish Mediacom. You're listening to be tob growth, 5 00:00:31.780 --> 00:00:36.170 a daily podcast for B TOB leaders. We've interviewed names you've probably heard 6 00:00:36.170 --> 00:00:40.090 before, like Gary vanner truck and Simon Senek, but you've probably never heard 7 00:00:40.170 --> 00:00:44.409 from the majority of our guests. That's because the bulk of our interviews aren't 8 00:00:44.409 --> 00:00:48.969 with professional speakers and authors. Most of our guests are in the trenches leading 9 00:00:49.009 --> 00:00:53.840 sales and marketing teams. They're implementing strategy, they're experimenting with tactics, they're 10 00:00:53.920 --> 00:00:58.399 building the fastest growing BTB companies in the world. My name is James Carberry. 11 00:00:58.439 --> 00:01:02.000 I'm the founder of sweet fish media, a podcast agency for BB brands, 12 00:01:02.119 --> 00:01:04.230 and I'm also one of the CO hosts of this show. When we're 13 00:01:04.269 --> 00:01:08.109 not interviewing sales and marketing leaders, you'll hear stories from behind the scenes of 14 00:01:08.189 --> 00:01:11.790 our own business. Will share the ups and downs of our journey as we 15 00:01:11.829 --> 00:01:18.230 attempt to take over the world. Just getting well? Maybe let's get into 16 00:01:18.230 --> 00:01:26.540 the show. Welcome back to be tob growth. I'm Logan Lyles of sweet 17 00:01:26.620 --> 00:01:30.340 fish media. I'm joined today by Ethan, but other than being my good 18 00:01:30.420 --> 00:01:33.969 friend, he is also the chief of angelist over at Bombomb, the host 19 00:01:34.209 --> 00:01:38.969 of the customer experience podcast and the cohost of the CX series here on BB 20 00:01:38.049 --> 00:01:41.689 growth. Ethan, how's it going today? Man, it's going great, 21 00:01:42.010 --> 00:01:44.489 awesome, man, I am so pumped to chat with you. I'm always 22 00:01:44.489 --> 00:01:48.200 excited to chat with you. I think this may be my first time actually 23 00:01:48.640 --> 00:01:52.920 getting to interview you for BB growth. Man. Right, all my previous 24 00:01:52.959 --> 00:01:57.280 visits have been with James and we've had many conversations. We just don't record 25 00:01:57.319 --> 00:02:00.239 them all. Yeah, absolutely, we got to start doing it more often, 26 00:02:00.359 --> 00:02:04.629 especially because, you know, for folks have maybe heard this story before, 27 00:02:04.709 --> 00:02:07.509 but it was actually an interview James did with you way back in the 28 00:02:07.550 --> 00:02:10.870 day, several years back, that actually put James and sweetfish on my radar. 29 00:02:10.949 --> 00:02:15.509 So that always holds a special place in my heart. But we're not 30 00:02:15.590 --> 00:02:19.099 talking about me waxing sentimental. Today. We're going to be talking about linkedin 31 00:02:19.139 --> 00:02:22.819 engagement groups. It's something that you and I, on a regular, daily 32 00:02:22.860 --> 00:02:27.219 weekly basis, are involved with, but something that other folks might not be 33 00:02:27.340 --> 00:02:29.860 aware of, be aware of how they could get value out of it, 34 00:02:30.009 --> 00:02:32.289 how they can use it to up their game on Linkedin. But before we 35 00:02:32.449 --> 00:02:36.409 get into that, man, as we always do for folks who aren't as 36 00:02:36.449 --> 00:02:39.129 familiar with you as James and myself and the rest of the sweet fish team, 37 00:02:39.250 --> 00:02:43.289 give us a little background on yourself and what you and the bombomb team 38 00:02:43.289 --> 00:02:45.840 or up to these days. Man, sure, thanks for the opportunity. 39 00:02:46.000 --> 00:02:51.680 I am helping people communicate more clearly, build human connection and ultimately, increased 40 00:02:51.719 --> 00:02:55.560 conversion. In those conversions are micro conversions, like email replies and return phone 41 00:02:55.560 --> 00:03:00.069 calls, and their macro conversions like sign contracts or commitments and everything in between. 42 00:03:00.389 --> 00:03:06.270 And we help you do that by replacing some of your plane black text 43 00:03:06.389 --> 00:03:10.830 on the same plane white screen, this faceless digital communication with simple personal videos, 44 00:03:10.909 --> 00:03:15.180 so no lights, no scripts, no editing, no production necessary, 45 00:03:15.259 --> 00:03:19.939 just casual conversational video to humanize the messages that you're sending out and to build 46 00:03:20.060 --> 00:03:23.620 better relationships with all the people that you're reaching out to. So that's what 47 00:03:23.740 --> 00:03:24.620 we do with bomb bomb. We have software that helped you do that. 48 00:03:24.699 --> 00:03:28.610 I've been with the team for eight years and so I write on it, 49 00:03:28.770 --> 00:03:31.849 I speak on it, I podcast on it, I just all about it. 50 00:03:31.969 --> 00:03:36.650 It's just been such a joy to watch people transform the way they work 51 00:03:36.810 --> 00:03:39.930 and the way they're connecting with people with their webcams and smartphones. It's so 52 00:03:39.969 --> 00:03:45.120 much easier to do than people think, and so that's the evangelist part. 53 00:03:45.680 --> 00:03:50.520 Yeah, absolutely, Man. I think it's interesting how you've moved into that 54 00:03:50.599 --> 00:03:53.000 chief of angelist roll. To me it was just such a natural segue of 55 00:03:53.120 --> 00:03:55.669 what you've done for a long time on the bombomb team and you know, 56 00:03:55.789 --> 00:04:00.069 to your point about it being easier than people think. I've I've found, 57 00:04:00.430 --> 00:04:03.430 you know, usually at the encouragement of some of your content and our conversations, 58 00:04:03.550 --> 00:04:08.430 as we were talking about, that sometimes videos just not only more effective 59 00:04:08.509 --> 00:04:13.020 but it's more efficient because instead of laboring over those three to four paragraphs I 60 00:04:13.099 --> 00:04:15.819 want to make sure I get that intention and tonality right, I can just 61 00:04:16.019 --> 00:04:20.259 do that by flipping on my Webcam. And I've recorded more videos, just 62 00:04:20.740 --> 00:04:24.930 simple personal one to one videos like you're talking about, over the last year 63 00:04:25.250 --> 00:04:27.490 than I ever have and I can tell you it's made a big difference. 64 00:04:27.490 --> 00:04:30.410 So appreciate what you're doing their man. Yeah, thank you. It's a 65 00:04:30.529 --> 00:04:32.329 you also save time by reducing some of that back and forth as well, 66 00:04:32.810 --> 00:04:36.129 you know, like clarifying questions and getting to the you know, getting to 67 00:04:36.209 --> 00:04:40.399 the intention and meaning, because you get it right the first time. Yeah, 68 00:04:40.519 --> 00:04:43.399 absolutely, Man. All right. Well with that, let's dive into 69 00:04:43.560 --> 00:04:46.759 linkedin engagement groups. For folks who aren't as familiar with this term, some 70 00:04:46.920 --> 00:04:51.079 people know them as engagement pods. We call them linkedin engagement groups. For 71 00:04:51.199 --> 00:04:55.069 folks who this is their first time hearing this, they're like, wait, 72 00:04:55.509 --> 00:04:58.470 linkedin has groups, I know that. Is this different? Give us a 73 00:04:58.470 --> 00:05:01.470 little bit of context for for the newcomer to this conversation. Sure. My 74 00:05:01.550 --> 00:05:05.069 understanding of them is that it's, you know, Select Group of folks, 75 00:05:05.550 --> 00:05:10.220 you know, as few as three or four, as many as probably twenty 76 00:05:10.259 --> 00:05:15.139 or thirty, and it happens in Linkedin messenging. So instead of being in 77 00:05:15.459 --> 00:05:18.740 that little group section on the left rail that most of us forgot about several 78 00:05:18.779 --> 00:05:21.889 years ago and which is really a sad fact, I took a look at 79 00:05:21.889 --> 00:05:25.850 nine recently. I jumped into one, like they hadn't had any content in 80 00:05:26.050 --> 00:05:29.569 five years. It's like wow, that one didn't go anywhere. Instead, 81 00:05:29.649 --> 00:05:32.089 this is in messaging and so you get better alerts, it's much more personal 82 00:05:32.649 --> 00:05:39.639 and essentially what you're doing is sharing your content in this message thread so that 83 00:05:39.759 --> 00:05:43.439 other people can go out and engage with it. And so when you drop 84 00:05:43.519 --> 00:05:46.480 a post in there early on, after post seeing it to Linkedin, when 85 00:05:46.519 --> 00:05:49.589 you drop it into one of these engagement groups, it helps kind of create 86 00:05:49.709 --> 00:05:55.230 that conversation and and help it start getting organic reach right away. And and 87 00:05:55.550 --> 00:05:58.829 I've seen a dramatically help some of the posts that I've put up. Yeah, 88 00:05:58.870 --> 00:06:00.750 absolutely. I want to come back to some of the results that you've 89 00:06:00.790 --> 00:06:04.660 seen to recap. For folks you know the the groups on Linkedin, I'm 90 00:06:04.740 --> 00:06:08.699 with you, Ethan. They've never really taken off. I saw your post 91 00:06:08.779 --> 00:06:12.540 the other day asking about our people seeing value from them. Have they forgotten 92 00:06:12.540 --> 00:06:15.779 about them? which was kind of the the general consensus. And I think 93 00:06:15.819 --> 00:06:20.769 of engagement groups more like a group text thread on I message or text in 94 00:06:20.970 --> 00:06:26.089 general, and the strategy for folks like you and I that have been involved 95 00:06:26.089 --> 00:06:29.449 in these groups as yeah, it gives a common area where you can you 96 00:06:29.529 --> 00:06:31.569 know, engage with a select group of, you know, let's say three 97 00:06:31.730 --> 00:06:35.879 to thirty people. But you can also copy a link to a post or 98 00:06:35.920 --> 00:06:41.079 an article that you just published and it makes it very easy for folks to 99 00:06:41.560 --> 00:06:45.160 see it and not just happen upon it in their feed and therefore they can 100 00:06:45.199 --> 00:06:47.790 give it some early engagement. So with that you mentioned, you know you've 101 00:06:47.790 --> 00:06:53.350 seen some some greater organic reach, maybe not even necessarily results, but what 102 00:06:53.550 --> 00:06:57.430 was the process like for you and getting involved in in engagement groups, and 103 00:06:57.470 --> 00:07:00.430 then maybe we can speak to some of the results you've seen. It's an 104 00:07:00.509 --> 00:07:03.100 interesting pattern, right. So you start to find likeminded folks. Let's say 105 00:07:03.139 --> 00:07:08.060 they are ten or fifteen people in a pod or a group. You know, 106 00:07:08.180 --> 00:07:12.339 I'm going to really appreciate the content of say seven or eight of them 107 00:07:12.379 --> 00:07:15.689 in particular, and you wind up having really high quality conversations on those. 108 00:07:15.769 --> 00:07:18.930 And what it does is, you know, when linkedin starts seeing that there 109 00:07:19.129 --> 00:07:25.050 is activity on the post, it just a shows up in other people's, 110 00:07:25.529 --> 00:07:28.170 you know, feeds, like this person just commented on this or this person 111 00:07:28.329 --> 00:07:30.839 like this. You know, it just creates that greater push out of the 112 00:07:30.959 --> 00:07:34.399 gate. It also starts conversations. You know when you had, when we 113 00:07:34.480 --> 00:07:38.959 find people in these groups that are thoughtful about their comments and we can get 114 00:07:39.000 --> 00:07:42.800 into some of these nuances as we go into the conversation. But you know, 115 00:07:42.839 --> 00:07:46.310 I don't always have time to read the whole thing, click through, 116 00:07:46.470 --> 00:07:49.269 check the thing out and add a fully thoughtful response. I try to do 117 00:07:49.389 --> 00:07:55.750 that as often as possible and when that happens it really creates some good conversations 118 00:07:55.910 --> 00:08:00.259 on whatever you're trying to learn about and and and in passing. If it's 119 00:08:00.300 --> 00:08:03.180 just kind of a quick, lightweight comment because the person doesn't have time to 120 00:08:03.220 --> 00:08:07.740 to go deep on the content and put a thoughtful response or question or call 121 00:08:07.819 --> 00:08:11.300 other people over that might be interested in it and all these other nice things 122 00:08:11.339 --> 00:08:16.970 that happen, that comment alone also helps extend the reach and show the Linkedin 123 00:08:16.009 --> 00:08:20.689 Algorithm, which is constantly changing. That be a whole nother conversation, a 124 00:08:20.850 --> 00:08:24.689 whole other episode, but it's just a signal that this is something that people 125 00:08:24.689 --> 00:08:28.040 want to look at and talk about. So I've just seen the reach of 126 00:08:28.199 --> 00:08:33.559 my posts and really my network overall grow very dramatically over the past year or 127 00:08:33.600 --> 00:08:39.000 so of doing this consistently, in part because you build real relationships with some 128 00:08:39.080 --> 00:08:43.789 of the people in the groups and in part because participation helps extend the reach 129 00:08:43.909 --> 00:08:48.429 and other people will see your content, other people engage with the content and 130 00:08:48.909 --> 00:08:52.309 you know, the ones that really connect with what you're sharing will often reach 131 00:08:52.350 --> 00:08:56.179 out with a connection request in that kind of a thing absolutely me and I've 132 00:08:56.259 --> 00:09:00.139 seen both of the things that you indicated, their greater organic reach of my 133 00:09:00.259 --> 00:09:03.980 content and just organic growth of my own network go from, you know, 134 00:09:05.059 --> 00:09:07.899 about I think, a thousand or fifteen hundred to about fifty five hundred. 135 00:09:09.500 --> 00:09:11.730 I think that's over the span of about a year and a half or so 136 00:09:11.289 --> 00:09:16.090 and that was with, you know, no specific outbound campaign. I'm doing 137 00:09:16.169 --> 00:09:20.970 some other personalized connection request with people I have on baby growth here and those 138 00:09:20.009 --> 00:09:24.519 sorts of things. So it's not solely attributed to that, but it I've 139 00:09:24.559 --> 00:09:28.279 seen both of those steadily climb up into the right so for folks who are 140 00:09:28.360 --> 00:09:33.759 new to utilizing engagement groups even what what are some of your pieces of advice? 141 00:09:33.240 --> 00:09:37.759 You know, I've seen everything from people putting out content on their company 142 00:09:37.799 --> 00:09:43.389 page and dropping a link to that into sharing their own personal posts and articles. 143 00:09:43.870 --> 00:09:45.950 Just since you've been at it, for a little while with some of 144 00:09:45.990 --> 00:09:48.950 you are. So for context, I only put my personal posts in there. 145 00:09:48.990 --> 00:09:52.700 I don't take post from other pages and drop them in there. I 146 00:09:52.740 --> 00:09:56.620 do like that idea. I think that'd be a very effective strategy and I 147 00:09:56.740 --> 00:10:00.139 have seen that in some of the groups that I'm in. You have to 148 00:10:00.299 --> 00:10:03.620 dedicate yourself to it. Like anything, you're only getting to get out of 149 00:10:03.659 --> 00:10:05.220 it what you put into it, and so if you're just looking to dump 150 00:10:05.460 --> 00:10:09.610 posts in there and not participate, I think it's not going to take very 151 00:10:09.690 --> 00:10:15.210 long for you to see diminishing returns where people stop engaging with your stuff. 152 00:10:15.250 --> 00:10:20.250 I mean when you see people in the groups and you recognize their names and 153 00:10:20.289 --> 00:10:22.840 their faces and kind of know what they're about now because they're engaging with your 154 00:10:22.879 --> 00:10:26.840 stuff, you're engaging with with their's. You know, you get to know 155 00:10:26.960 --> 00:10:30.960 each other and so you know, you see it doesn't take long to shake 156 00:10:31.039 --> 00:10:33.840 out the people that are just operating in a more selfish way. And I'm 157 00:10:33.879 --> 00:10:37.750 not looking to punish anyone, I'm just you know, if you're if you're 158 00:10:37.789 --> 00:10:43.470 not participating at all with any of my content and I don't find your content 159 00:10:43.549 --> 00:10:46.110 all that interesting, I'm probably not going to participate with yours. I might, 160 00:10:46.110 --> 00:10:48.950 if it's interesting to me, I might do it anyway and hope that 161 00:10:50.019 --> 00:10:54.779 maybe it gets the favorite gets returned. But I think one thing that I've 162 00:10:54.779 --> 00:10:58.779 done that's been very helpful is just commit. Okay, I'm going to take 163 00:10:58.820 --> 00:11:03.700 ten minutes, I'm going to shift click every single post that I haven't looked 164 00:11:03.700 --> 00:11:05.490 at yet, so they pop up in separate tabs and just one by one, 165 00:11:05.769 --> 00:11:07.690 I'm going to read them, I'm going to like, I'm going to 166 00:11:07.809 --> 00:11:11.649 comment and just close them down as I go. And so I pop them 167 00:11:11.649 --> 00:11:13.370 all open, engage with them and close them all down as I go. 168 00:11:13.610 --> 00:11:18.289 And so in that way I tend not to miss anything that I want to 169 00:11:18.330 --> 00:11:20.559 hit. I try to create the space to do it so that I can 170 00:11:20.600 --> 00:11:24.039 actually read the content. This is another thing too. Cool thing about it 171 00:11:24.240 --> 00:11:26.720 is, you know, I didn't curate any of these groups. I got 172 00:11:26.840 --> 00:11:31.519 invited into them, and so there are a lot of people talking about things 173 00:11:31.600 --> 00:11:33.669 that are not what I would normally seek out. I think one of the 174 00:11:33.750 --> 00:11:37.590 interesting things about all the social networks that we participate in, and I use 175 00:11:37.629 --> 00:11:43.110 about four of them actively, linkedin being the leading one, but they all 176 00:11:43.190 --> 00:11:46.460 have the opportunity to become more like an echo chamber where you're only seeing the 177 00:11:46.539 --> 00:11:50.779 stuff that you engage in and the and the you know, it's interesting. 178 00:11:50.779 --> 00:11:52.980 I went deep into my facebook stuff and shut a whole bunch of things down 179 00:11:54.019 --> 00:11:56.460 over the holiday break and you know, I just took honestly no joke. 180 00:11:56.500 --> 00:12:01.259 I spent two hours in the back end of facebook looking at all the stuff 181 00:12:01.259 --> 00:12:05.450 that was in there and turning things off and leaving groups and unliking pages and 182 00:12:05.610 --> 00:12:09.009 things, and it's interesting the profile they build on you and it's it will 183 00:12:09.049 --> 00:12:13.889 start to affect what you see, and so I learn a lot by engaging 184 00:12:13.009 --> 00:12:16.639 with these people who are talking about topics that I wouldn't normally seek out, 185 00:12:16.919 --> 00:12:20.360 I wouldn't normally validate in. The cool thing is you start to see these 186 00:12:20.399 --> 00:12:24.679 people in your feed normally because it's smart enough to know that you're engaging with 187 00:12:24.799 --> 00:12:28.759 their content regularly, and so that's happening a lot as well. So popping 188 00:12:28.799 --> 00:12:31.309 open all the posts that you have not looked at, taking time to do 189 00:12:31.470 --> 00:12:35.110 that if I if I have the opportunity, I'll do it twice a day. 190 00:12:35.110 --> 00:12:37.470 I'll do it first thing in the morning and usually, you know, 191 00:12:37.629 --> 00:12:41.950 last thing on the way out the door so that I don't ever fall too 192 00:12:41.029 --> 00:12:43.940 far behind when you do fall behind. You know, you see. I 193 00:12:45.220 --> 00:12:48.299 know you've seen this. The apology, because I am really sorry I haven't 194 00:12:48.299 --> 00:12:52.139 been around lately. Please don't you know in parentheses. Please don't punish me 195 00:12:52.220 --> 00:12:54.460 for not having engaged with your stuff in the past two weeks or whatever. 196 00:12:54.779 --> 00:12:58.460 You know I've been out of the country or whatever. So you know, 197 00:12:58.570 --> 00:13:01.649 you get which you gave of and so I like to participate. I think 198 00:13:01.690 --> 00:13:07.049 it's okay if you find I don't know what your experiences I should probably get 199 00:13:07.090 --> 00:13:09.450 this back to you now, but you know, you see some people that 200 00:13:09.490 --> 00:13:13.840 are very, very, very self promotional. I try not to validate, 201 00:13:15.679 --> 00:13:20.039 trying not to validate efforts that I don't like fully identify with, because you 202 00:13:20.159 --> 00:13:24.759 are also putting your name out there, you are liking, you are commenting. 203 00:13:24.840 --> 00:13:28.190 It's the same thing too, when you get like kind of SPAMI looking 204 00:13:28.269 --> 00:13:31.590 connection requests. If you accept them just out of hand, at a certain 205 00:13:31.590 --> 00:13:35.029 point people in your network are going to be reached out to by this. 206 00:13:35.230 --> 00:13:39.549 You know there tons of spam out there. I'm just using that generically as 207 00:13:39.549 --> 00:13:43.059 a catchall for highly self motivated, not value oriented, people and things. 208 00:13:43.500 --> 00:13:48.299 And at a certain point, Logan, you're going to get a connection request 209 00:13:48.419 --> 00:13:50.860 from someone and it's going to say Ethan Beaut as a mutual friend. Right. 210 00:13:50.940 --> 00:13:54.970 So that reflects on me and so I engage as much as I can, 211 00:13:56.250 --> 00:13:58.409 but I do it in a way that is sincere and authentic to me 212 00:14:00.049 --> 00:14:03.730 in addition to being a give to the other person. So you have to 213 00:14:03.769 --> 00:14:07.490 find your own line. I don't want to put the stamp of approval on 214 00:14:07.610 --> 00:14:11.120 things that I'm just not bought in on. That's that's infrequent, but it 215 00:14:11.279 --> 00:14:13.879 is something that I'm sensitive to. Man, there is so much to unpack, 216 00:14:13.919 --> 00:14:18.720 as usual when we have these conversations, man, I'm just given a 217 00:14:18.879 --> 00:14:22.279 lot to think about. I mean you mentioned there that a lot of people 218 00:14:22.279 --> 00:14:26.669 don't necessarily think about. Okay, if I'm in an engagement group, if 219 00:14:26.710 --> 00:14:31.309 I like or comment on on something, that's, you know, leaning into 220 00:14:31.350 --> 00:14:35.309 that law of reciprocity. You know, if I'm a regularly engaging with your 221 00:14:35.389 --> 00:14:39.299 content, Ethan, you're more likely to engage with mine because maybe it's not 222 00:14:39.460 --> 00:14:41.259 something that really strikes a chord with you, but you're like hey, logan 223 00:14:41.299 --> 00:14:45.659 struck up this conversation tag to people on my post. I'm going to go 224 00:14:45.740 --> 00:14:48.500 ahead and and think of something to put in there, but a lot of 225 00:14:48.539 --> 00:14:54.049 people don't think about hey, by engaging with other people's posts and setting aside 226 00:14:54.129 --> 00:14:58.730 time to do it regularly, you're putting your name in more people's feeds and 227 00:14:58.929 --> 00:15:01.049 that is part of this strategy here. You know, James and I did 228 00:15:01.090 --> 00:15:05.889 an entire episode on how to leave thoughtful comments on Linkedin Post, because most 229 00:15:05.929 --> 00:15:11.159 people don't realize that when you comment on something that's showing up in someone else's 230 00:15:11.200 --> 00:15:13.360 feed, that even view comment on on this and that's a way for me 231 00:15:13.440 --> 00:15:18.039 to see things, and that's how your poster getting more visibility. But the 232 00:15:18.120 --> 00:15:22.230 commenting itself is helping you get more visibility, and is that visibility that you 233 00:15:22.350 --> 00:15:26.269 want and, as the way that you approach most things, you put a 234 00:15:26.789 --> 00:15:30.789 lot of thought and intentionality behind that. So I love what you're saying there. 235 00:15:31.029 --> 00:15:33.669 As well as just time blocking to make it efficient, you mentioned, 236 00:15:35.070 --> 00:15:37.700 you know, the notifications being easier than than linkedin groups. You can keep 237 00:15:37.740 --> 00:15:43.539 this entirely separate from your email. Right. I've turned off the mobile notifications 238 00:15:43.779 --> 00:15:46.980 on Linkedin, as I have with almost pretty much everything except for phone calls 239 00:15:48.019 --> 00:15:52.450 and text like slack, email everything. But again, probably another conversation on 240 00:15:52.250 --> 00:15:56.529 digital clutter and all those sorts of things that we can chat on for a 241 00:15:56.610 --> 00:15:58.690 while. But when I log into linked in, it makes it very easy 242 00:15:58.730 --> 00:16:03.490 for me to tap the messages, see the groups that are there and then 243 00:16:03.090 --> 00:16:07.240 be able to go into them one by one or do them with the the 244 00:16:07.360 --> 00:16:11.639 shift click, by opening up separate tabs on desktop. To me I've just 245 00:16:11.799 --> 00:16:15.000 seen a lot more engagement when I am engaged and I've been, you know, 246 00:16:15.080 --> 00:16:18.549 guilty of those apology posts. Not necessarily like, don't punish me, 247 00:16:18.669 --> 00:16:22.870 but hey, sorry, playing a little bit of Ketchup here, but just 248 00:16:22.149 --> 00:16:26.669 technically it does make a difference. As you and I were chatting a little 249 00:16:26.669 --> 00:16:30.269 bit offline, we were talking about how many groups we're each a part of. 250 00:16:30.350 --> 00:16:33.139 I think I'm a part of, I want to say ten, and 251 00:16:33.620 --> 00:16:37.139 to me I see about twenty x the reach I've I've stopped a couple of 252 00:16:37.220 --> 00:16:41.940 times and just posted without the engagement groups and then posted into the engagement groups 253 00:16:41.940 --> 00:16:45.899 and then looked at that across my post and it's typically about twenty x the 254 00:16:45.980 --> 00:16:48.409 reach that I've seen. Is it something similar for you or I don't know 255 00:16:48.450 --> 00:16:53.289 if you've necessarily a be tested it that way. No, I haven't been 256 00:16:53.409 --> 00:16:59.289 very particular about that, but I would say yes, I would expect that 257 00:17:00.049 --> 00:17:03.799 my spread is probably five to seven X it. In of course, it 258 00:17:03.920 --> 00:17:07.519 all depends on, I mean, Gosh, all the things that affected the 259 00:17:07.599 --> 00:17:11.720 media in the post. I've seen video slow down a little bit and text 260 00:17:11.799 --> 00:17:15.029 only pick up a little bit, but it's constantly giving to for a while 261 00:17:15.069 --> 00:17:19.150 video was just on fire. I couldn't put a video up without getting a 262 00:17:19.230 --> 00:17:23.349 thousand views on it, and now I if it's something hits a thousand. 263 00:17:23.470 --> 00:17:26.470 God as a good video, you know. So it's really interesting to ebb 264 00:17:26.509 --> 00:17:30.259 and flow on all of this, but I will say it definitely is a 265 00:17:30.980 --> 00:17:36.339 five to seven x for me, and I'm in about five groups. Hey, 266 00:17:36.380 --> 00:17:40.819 everybody logan with sweet fish here. You probably already know that we think 267 00:17:40.900 --> 00:17:44.099 you should start a podcast if you haven't already. But what if you have 268 00:17:44.369 --> 00:17:48.250 and you're asking these kinds of questions? How much has our podcast impacted revenue 269 00:17:48.289 --> 00:17:53.009 this year? How's our sales team actually leveraging the PODCAST content? If you 270 00:17:53.089 --> 00:17:57.410 can't answer these questions, you're actually not alone. This is why I cast 271 00:17:57.529 --> 00:18:03.920 it created the very first content marketing platform made specifically for be to be podcasting. 272 00:18:03.440 --> 00:18:08.559 Now you can more easily search and share your audio content while getting greater 273 00:18:08.640 --> 00:18:15.269 visibility into the impact of your podcast. The marketing teams at Drift Terminus and 274 00:18:15.549 --> 00:18:19.349 here at sweetfish have started using casted to get more value out of our podcasts 275 00:18:19.509 --> 00:18:23.309 and you probably can to. You can check out the product in action and 276 00:18:23.509 --> 00:18:33.059 casted dot US growth. That's sea steed dot US growth. All right, 277 00:18:33.259 --> 00:18:40.059 let's get back to the show. Yeah, absolutely, and to me the 278 00:18:40.740 --> 00:18:45.089 it was an interesting point there that you made about you can recognize kind of 279 00:18:45.130 --> 00:18:48.250 the self serving, the the promotional. I think there's a new acronym for 280 00:18:48.490 --> 00:18:53.009 First Fam and what you said highly irrelevant, non personal, self promotional, 281 00:18:53.569 --> 00:18:56.279 or I'm not sure what that works out to be. But something that I 282 00:18:56.400 --> 00:19:00.079 thought about that's naturally happen for me as well, is you know that that 283 00:19:00.200 --> 00:19:04.759 post is going into several groups, or maybe one group of five of your 284 00:19:04.839 --> 00:19:10.869 close colleagues or acquaintances on Linkedin, maybe as much as fifty. But it 285 00:19:11.109 --> 00:19:14.910 makes you think. When I put something in, I'm thinking, what is 286 00:19:15.150 --> 00:19:17.990 Ethan going to think about this post? What's Sangro im going to think about 287 00:19:17.990 --> 00:19:21.509 this post? What's John Rougie maybe going to think about this? And it 288 00:19:21.670 --> 00:19:25.380 almost makes you think a little bit more critically about your content. You would 289 00:19:25.380 --> 00:19:27.220 think, Oh, if I post this and I'm thinking about the five thousand 290 00:19:27.220 --> 00:19:32.059 views I'm going to get, then you are thinking about it. But putting 291 00:19:32.099 --> 00:19:34.700 those faces that are very close to you, knowing that they're going to be 292 00:19:34.740 --> 00:19:38.849 the first ones to see it potentially engage or not, to me kind of 293 00:19:40.009 --> 00:19:44.210 informs the way that you go about posting and creating content for Linkedin. Would 294 00:19:44.210 --> 00:19:48.210 you agree? Yes, absolutely it does, because it just humanizes it. 295 00:19:48.250 --> 00:19:51.569 I mean, what are we doing this for anyway? And if it's not 296 00:19:51.690 --> 00:19:53.480 true to you and it doesn't reflect favorably on you and your brain like, 297 00:19:53.519 --> 00:19:56.319 why would you do it at all? And so when you think about the 298 00:19:56.359 --> 00:20:00.759 people you like in respect and you know what this person appreciate it. What 299 00:20:00.960 --> 00:20:04.720 I bother calling, calling people I know over onto it for their feedback, 300 00:20:04.759 --> 00:20:08.710 because it want of one of the I'm not I'm not highly programmatic about this, 301 00:20:08.829 --> 00:20:12.470 but I've identified probably four or five styles of Post that I've done over 302 00:20:12.509 --> 00:20:15.549 the past year or so as I've spent more time on Linkedin and one of 303 00:20:15.589 --> 00:20:18.789 them's kind of like a survey like. This is something I've been thinking about 304 00:20:19.150 --> 00:20:22.500 here. One or two things I've observed about it. Have you observed similar 305 00:20:22.660 --> 00:20:26.019 what do you think about this? And so the one about linkedin groups last 306 00:20:26.099 --> 00:20:29.660 week was one where, you know, I called a handful of people over, 307 00:20:29.779 --> 00:20:32.380 and so this idea of having that in the back of your mind, 308 00:20:32.980 --> 00:20:36.730 is this worth calling people over on? Is a good kind of a filter 309 00:20:36.930 --> 00:20:40.450 for you know, is is this worthy? You know I am, I 310 00:20:40.569 --> 00:20:45.289 offering something that reflects favorably on me. Yeah, yeah, you've started some 311 00:20:45.450 --> 00:20:48.250 really great conversations and thus gotten a lot of reach and a lot of engagement 312 00:20:48.250 --> 00:20:52.119 on your post with, you know, what you call these survey post you 313 00:20:52.160 --> 00:20:56.200 mentioned four or five that you've kind of honed in on. Could we take 314 00:20:56.200 --> 00:20:59.319 a little sidebar there and maybe talk about the other types of Post that you've 315 00:20:59.319 --> 00:21:03.559 been doing, as people think about not only maybe leveraging engagement groups, but 316 00:21:03.960 --> 00:21:07.509 varying up there their content a little bit, maybe using some of the the 317 00:21:07.630 --> 00:21:11.589 formulas that you've seen some success with, as you've been more engaged in putting 318 00:21:11.589 --> 00:21:15.549 out original personal content on Linkedin over the last year or so. Sure as 319 00:21:15.589 --> 00:21:19.660 you mentioned, I host the customer experience podcast in the CX series on bb 320 00:21:19.779 --> 00:21:22.579 growth, and so you know, with episodes coming out every week and I'll 321 00:21:22.579 --> 00:21:27.180 do a solo one almost every month, you know that that is really dominant 322 00:21:27.220 --> 00:21:30.940 for me. And so what I'm doing with those is, after I record 323 00:21:30.019 --> 00:21:34.210 the episodes in Zoom, I'm taking little video clips and I cut him down 324 00:21:34.250 --> 00:21:37.410 to, you know, thirty two, a hundred and twenty seconds or so, 325 00:21:37.970 --> 00:21:42.049 and and they hold one key idea and so I'll offer that up as 326 00:21:42.170 --> 00:21:47.799 just either a something people can know and learn, but even better is, 327 00:21:48.359 --> 00:21:51.000 you know, when you when you ask a question around it or you give 328 00:21:51.039 --> 00:21:53.839 someone give people a reason to engage around it. So I've been I've been 329 00:21:53.880 --> 00:21:59.880 using video clips to prop up some of the podcast episodes to kind of highlight 330 00:21:59.960 --> 00:22:03.789 the guests and let the guests who spend time with me on the show know 331 00:22:03.990 --> 00:22:07.829 that other people are interested in what they're doing. So it's great for me. 332 00:22:07.069 --> 00:22:10.829 I just just a pleasure for me to have because I've been on the 333 00:22:10.869 --> 00:22:14.630 other side of it too, where I'm a guest on someone's show, they 334 00:22:14.789 --> 00:22:18.099 put up a post, whether it's a video or graphic or just text alone. 335 00:22:18.500 --> 00:22:21.140 And you get to have a conversation about, you know, the themes 336 00:22:21.180 --> 00:22:23.259 that you shared. Obviously, if I'm guessing on a podcast and was talking 337 00:22:23.339 --> 00:22:26.299 to me about simple personal videos and how to do it and why to do 338 00:22:26.339 --> 00:22:30.049 it and when to do it in advanced strategies or whatever the case may be. 339 00:22:30.410 --> 00:22:33.529 And so this my it's not my life's work, but it's the work 340 00:22:33.609 --> 00:22:36.849 of the past decade of my life. So you know, I enjoy talking 341 00:22:36.890 --> 00:22:40.730 about it engaging people and learning what people think about it and all that. 342 00:22:40.809 --> 00:22:44.250 And so the podcast itself and calling people over. Another thing that I do 343 00:22:44.400 --> 00:22:48.240 is as a consumer of content. I will sometimes put up a post about 344 00:22:48.319 --> 00:22:52.480 someone else's podcast or their book or the something else that they wrote or published, 345 00:22:52.880 --> 00:22:56.119 and gives you a chance to prop up other people. It does have 346 00:22:56.319 --> 00:23:00.470 this kind of like view into someone else's network. If they start engaging, 347 00:23:00.509 --> 00:23:04.069 you start to see the party starts coming over onto your post from wherever it 348 00:23:04.230 --> 00:23:07.190 was before, you know, and series I meet New People that way. 349 00:23:07.509 --> 00:23:11.859 I do things that are on my mind I'll ask people about that's actually turned 350 00:23:11.900 --> 00:23:17.299 into two of my self episodes on the podcast because the feedback is so I 351 00:23:17.420 --> 00:23:21.140 mean, my best one was about linkedin prospecting. And you know, what 352 00:23:21.220 --> 00:23:22.740 do you do? When you get that connection request and it's like got that? 353 00:23:23.140 --> 00:23:26.220 You know it's not going to go well. You know they're going to 354 00:23:26.259 --> 00:23:29.289 try to pitch you and that thing. Gosh, you know, I'm I 355 00:23:29.410 --> 00:23:32.490 know there are people on Linkedin with a much better presence and a much greater 356 00:23:32.569 --> 00:23:34.329 reach than me, but you know, that got in front of like Seventeenzero 357 00:23:34.609 --> 00:23:38.490 people with over a hundred comments like that. Was a one of the obviously 358 00:23:38.529 --> 00:23:44.240 the hottest topics I've ever posted on there and I ended up kind of breaking 359 00:23:44.279 --> 00:23:47.680 it down and turning it into a couple pieces of content because they're so interesting. 360 00:23:47.839 --> 00:23:49.480 is obviously interesting to people. I'll share articles, you know, kind 361 00:23:49.480 --> 00:23:53.359 of like the traditional curation thing, things that I think are interesting and sometimes 362 00:23:53.400 --> 00:23:56.950 they're just to say I share them because I just think other people should know 363 00:23:56.990 --> 00:24:00.670 about it. That's, let mean, it's not really a strategic, improve 364 00:24:00.710 --> 00:24:04.509 your reach kind of a thing. I'll use the article as an anchor sinstead 365 00:24:04.549 --> 00:24:10.019 of rewriting all the themes. I'll use the article and it's graphic aid to 366 00:24:10.059 --> 00:24:12.819 validate the source of the content and then beat us tea up a conversation about 367 00:24:12.859 --> 00:24:17.420 the article. So those just a handful of things that I do and I 368 00:24:17.579 --> 00:24:19.980 don't preprogram it. I'm not all buttoned up on this stuff. It's just, 369 00:24:21.180 --> 00:24:22.460 you know, as things occur to me. You know, I came 370 00:24:22.539 --> 00:24:26.450 into today and I had, you know, a lot of things teat up. 371 00:24:26.490 --> 00:24:29.089 It's a Monday. I don't know when you're listening, but it's of 372 00:24:29.250 --> 00:24:32.170 Monday as we record this. So you know, I didn't come into the 373 00:24:32.210 --> 00:24:33.650 office this over the weekend, which I often do, to kind of tidy 374 00:24:33.730 --> 00:24:37.450 things up, and so I just didn't bother creating anything this morning. In 375 00:24:37.569 --> 00:24:41.279 fact, I haven't even been in the engagement groups yet. Oh right. 376 00:24:41.440 --> 00:24:45.359 So you know, those just a few styles of post. I try to 377 00:24:45.400 --> 00:24:49.880 be consistent, but I'm not highly programmatic or rigid about it. You know, 378 00:24:51.039 --> 00:24:53.789 even one of the best practices that we've seen, James really kind of 379 00:24:53.789 --> 00:24:57.910 imparted this on me, is commenting on the comments. It kind of surprises 380 00:24:57.950 --> 00:25:02.390 me often times when I see a post start to take off, maybe it 381 00:25:02.430 --> 00:25:06.589 gets twenty, maybe it gets fifty or more comments and the author has not 382 00:25:06.789 --> 00:25:10.380 responded to any of those comments. What are your thoughts on that or advice 383 00:25:10.500 --> 00:25:12.460 to folks in this area? Man, I always like to if it's a 384 00:25:12.539 --> 00:25:17.900 thoughtful comment, I always try to comment on it, you know. So 385 00:25:18.299 --> 00:25:22.009 some of those are a little more lightweight, like this is fire Bro Right, 386 00:25:22.250 --> 00:25:23.769 I might just give that a like, you know, but if it's 387 00:25:23.769 --> 00:25:26.569 a thoughtful comment or a question, I mean that's the worst. That's the 388 00:25:27.049 --> 00:25:30.369 like pains me deep down inside. You know. You put this post up 389 00:25:30.690 --> 00:25:36.039 and a bunch of people see it, people leave comments and someone asks a 390 00:25:36.160 --> 00:25:38.920 question and the question goes on answered. It's just brutal. It's like. 391 00:25:40.240 --> 00:25:42.480 So I you know, I'll jump in an answer people's questions as well on 392 00:25:42.640 --> 00:25:45.759 other people's post. So for me, I think I think about it where, 393 00:25:47.319 --> 00:25:48.720 you know, not every post takes off, you know, for me 394 00:25:48.839 --> 00:25:52.150 it's some fraction of my post. And so when you start to see that 395 00:25:52.269 --> 00:25:56.109 that the spark has caught and they're in, there's a really good engagement on 396 00:25:56.269 --> 00:26:02.630 there. I see going in and in liking the comments and giving a feedback 397 00:26:02.750 --> 00:26:07.259 or answering the question or whatever the case may be. Engaging in those comments 398 00:26:07.299 --> 00:26:11.180 and creating real conversation really just helps that fire get going. I love it, 399 00:26:11.259 --> 00:26:15.859 man. I mean it has a twofold effect. It continues the conversation 400 00:26:15.220 --> 00:26:18.930 it. You know I'm with you. It just pains me to see that 401 00:26:18.009 --> 00:26:22.009 question and the author of the post is never responded. It's like you generated 402 00:26:22.490 --> 00:26:26.849 what at least I'm trying to generate, which is meaningful conversations, but you 403 00:26:26.930 --> 00:26:30.730 let the conversation stop. It's like you were someone was knocking on your door 404 00:26:30.769 --> 00:26:34.039 and you just said, nope, never mind, I didn't actually want you 405 00:26:34.119 --> 00:26:37.960 to knock, when that was the the point in the first place. But 406 00:26:37.039 --> 00:26:40.480 then also, when you think about it, at least in my experience, 407 00:26:40.559 --> 00:26:47.230 linkedin's algorithm highly favors and rewards post visibility based on comments, even more than 408 00:26:47.269 --> 00:26:51.150 what they now call reactions, which is gone beyond Lens to the thinky face 409 00:26:51.309 --> 00:26:53.710 and the heart and all those others. But the comments really carry a lot 410 00:26:53.750 --> 00:26:56.190 of weight, and so when I see a post that has fifty comments, 411 00:26:56.549 --> 00:27:00.700 I'm like that easily, easily, with hardly any effort, even if you're 412 00:27:00.700 --> 00:27:03.819 not as thoughtful as you're saying. To be right here, could have a 413 00:27:03.859 --> 00:27:08.220 hundred comments super easily. Why wouldn't you do that? So I love that 414 00:27:08.259 --> 00:27:12.059 you had it that there. I think that they're well, I've ebbed and 415 00:27:12.140 --> 00:27:15.450 flowed, as I just mentioned, you know, a few minutes ago, 416 00:27:17.009 --> 00:27:21.089 and I've been very programmatic about it at times where, okay, I know, 417 00:27:21.569 --> 00:27:23.410 I know this is a good episode here on BB growth. I'm going 418 00:27:23.410 --> 00:27:26.170 to, you know tee up some written content. I'm going to you know 419 00:27:26.289 --> 00:27:29.970 put that on Trello and mark. Okay, I'm going to put that out 420 00:27:30.000 --> 00:27:33.640 for next Monday. This and that. I've also had times where, you 421 00:27:33.720 --> 00:27:36.359 know, it's just in the moment. Maybe it's more of a mix where 422 00:27:36.400 --> 00:27:38.279 it's in the moment, but it might be on a Saturday afternoon and I 423 00:27:38.319 --> 00:27:41.400 don't know about you, but I tend to see greater engagement on my linkedin 424 00:27:41.480 --> 00:27:45.269 content when I post week days and when I post earlier in the day. 425 00:27:45.309 --> 00:27:48.029 It seems like if I post it like three or four pm, you know, 426 00:27:48.109 --> 00:27:51.789 mountain time where you and I are based, there's just tend not to 427 00:27:51.910 --> 00:27:55.269 get as much engagement. So I do try to think about those things, 428 00:27:55.630 --> 00:27:57.900 but capture them while they're in the moment so it doesn't just become this. 429 00:27:59.380 --> 00:28:02.420 Well, every Thursday's episode of be to be growth is going to be a 430 00:28:02.579 --> 00:28:07.059 two hundred word post on on Linkedin, but vary it up a little bit 431 00:28:07.180 --> 00:28:08.619 so you know, I hear what you're saying. There too, is there's 432 00:28:08.859 --> 00:28:11.660 there's some formulas to follow, but, you know, be ready to go 433 00:28:11.930 --> 00:28:15.930 off the cuff. I've seen some people get a lot of engagement lately with, 434 00:28:17.369 --> 00:28:19.849 you know, quick, maybe four or five line post that could literally 435 00:28:19.890 --> 00:28:23.569 be a tweet, but they were thoughtful, they were in the moment, 436 00:28:23.650 --> 00:28:26.440 they asked a good question or they, you know, said something that that 437 00:28:26.759 --> 00:28:32.480 made you think. And so we started building out our linkedin strategy, realizing 438 00:28:32.519 --> 00:28:37.759 that, hey, most people who are maybe repurposing their podcast content aren't even 439 00:28:37.799 --> 00:28:41.509 going to step that you were. You've been going Ethan as like key takeaway, 440 00:28:41.910 --> 00:28:45.470 unpack it, make this piece of content stand alone on itself, which 441 00:28:45.470 --> 00:28:48.710 I think a lot of people are scared of because they're like, well, 442 00:28:48.710 --> 00:28:51.309 if I get the value here, then I don't have to click through and 443 00:28:51.390 --> 00:28:53.630 get the episode. Which would you rather get? Greater, you know, 444 00:28:53.789 --> 00:28:57.660 engagement and brand reach here, with eventually more clickthroughs, or, you know, 445 00:28:59.180 --> 00:29:03.619 smaller reach and even smaller clickthroughs, even though they're a higher percentage of 446 00:29:03.819 --> 00:29:07.579 those that Click through? But what I found is, you know, so 447 00:29:07.660 --> 00:29:11.329 what we started doing was two to three hundred word posts that stood on their 448 00:29:11.369 --> 00:29:15.210 own but then I've even found where you can get to formulaic there, where 449 00:29:15.210 --> 00:29:18.490 you stick to the same length, the same style, you know everything, 450 00:29:18.890 --> 00:29:22.450 just because the the broken up one sentence posts on linkedin work. Well, 451 00:29:22.809 --> 00:29:26.079 Hey, if you've never thrown EMOJI's into your Linkedin Post, if you've never 452 00:29:26.200 --> 00:29:30.000 done a two liner, try that out and test it out. I I 453 00:29:30.160 --> 00:29:34.799 think that's where I've gotten the most, some of the most benefit in more 454 00:29:34.880 --> 00:29:41.029 reach on my content and also just reflecting on my own content strategy by coming 455 00:29:41.069 --> 00:29:44.670 up with these different ideas and ways to vary it up, which don't really 456 00:29:44.710 --> 00:29:47.829 come to you if you're not in the trenches doing it on a consistent basis. 457 00:29:47.869 --> 00:29:51.309 Yeah, I just want to double back on on something that that could 458 00:29:51.309 --> 00:29:53.500 be. I don't know if it's inferred or implied, but I think inferred 459 00:29:53.500 --> 00:29:59.420 from what you just offered there, which is the comments themselves are content, 460 00:30:00.099 --> 00:30:03.579 you know, and so it doesn't all have to be about the post itself. 461 00:30:03.980 --> 00:30:07.329 That part of the you could look at the posts and means to an 462 00:30:07.329 --> 00:30:14.250 end, in the end is not impressions. The end is feedback, curiosity, 463 00:30:14.289 --> 00:30:17.849 engagement, comments, etcetera like. If you're looking, you know, 464 00:30:17.890 --> 00:30:23.359 if you think about the post itself as the precursor to the real content, 465 00:30:23.559 --> 00:30:27.799 just teeing it up, framing it, encouraging it, whatever you can turn 466 00:30:27.880 --> 00:30:32.519 your comments into content and frankly, I don't know about you, but I 467 00:30:32.640 --> 00:30:34.869 spend almost as much time and in a good post that I'm interested in, 468 00:30:36.150 --> 00:30:40.349 I spend as much time reading the comments and participating in the comments, probably 469 00:30:40.390 --> 00:30:42.829 two or three times the amount of time is it took to reor consume the 470 00:30:42.910 --> 00:30:47.990 post original initially. So there's a lot to be learned and taught and shared 471 00:30:48.069 --> 00:30:52.420 and enjoyed in the comments themselves. And so don't just think about the post 472 00:30:52.579 --> 00:30:56.380 as the end in and of itself or the means to get x number of 473 00:30:56.460 --> 00:31:00.140 impressions, but instead, if you think about some of your posts the means 474 00:31:00.259 --> 00:31:04.410 to create comments, I think that's valuable approach as well. I like what 475 00:31:04.490 --> 00:31:08.730 you said about about just time blocking, because I think for folks who aren't 476 00:31:08.730 --> 00:31:14.369 active on Linkedin or any other social platform and maybe they're thinking about this for 477 00:31:14.529 --> 00:31:18.680 their own podcast or other content that they're creating, it can seem a little 478 00:31:18.680 --> 00:31:22.920 bit daunting. But as as we've talked about here, there's a number of 479 00:31:22.000 --> 00:31:26.759 different ways that you can make this effective, you can make it manageable and 480 00:31:26.079 --> 00:31:30.400 be able to continue on, you know, to resources. I'm thinking for 481 00:31:30.519 --> 00:31:33.710 folks today. I mentioned one earlier. Will Link to it in the show 482 00:31:33.750 --> 00:31:37.029 notes. James and I did an episode a while back on how to leave 483 00:31:37.670 --> 00:31:41.589 thoughtful comments on linkedin posts and even if you're not there in creating your own 484 00:31:41.630 --> 00:31:45.829 content using engagement groups, that can be a great way to start to up 485 00:31:45.869 --> 00:31:48.859 your game on Linkedin. And the other one is one on your show, 486 00:31:48.940 --> 00:31:53.500 Ethan on the customer experience podcast you did breaking down, you know, spamy, 487 00:31:53.700 --> 00:31:59.579 linkedin connection request, the impact and several different things there that I think 488 00:31:59.579 --> 00:32:01.529 we're very tactful for folks. So well, link to both of those in 489 00:32:01.609 --> 00:32:05.369 the show notes. Even any other parting thoughts you want to leave with folks 490 00:32:05.410 --> 00:32:07.410 today, man, no, I mean it does take time. There's some 491 00:32:07.529 --> 00:32:10.609 things that you can't scale. You don't want to have bots going out and 492 00:32:10.769 --> 00:32:15.279 reading your linkedin feed and dropping bought full comments. You know, this does 493 00:32:15.400 --> 00:32:19.799 take if you want to have meaningful that is a new word, by the 494 00:32:19.839 --> 00:32:22.079 way, thoughtful. If you want to have me, I like and I 495 00:32:22.160 --> 00:32:24.200 like what you did there with the comments. Is like if you want to 496 00:32:24.200 --> 00:32:30.109 have meaningful conversations and legitimate connections with people. It does take some time and 497 00:32:30.190 --> 00:32:31.630 so you know, if you can't spare it today, you can't spare it 498 00:32:31.710 --> 00:32:34.789 today. But I think if you can make it a little bit of a 499 00:32:34.910 --> 00:32:37.789 habit to be in there a few times a week just to see what's going 500 00:32:37.869 --> 00:32:44.269 on and not just scroll and you know, the lurk essentially, but but 501 00:32:44.380 --> 00:32:46.500 jump in and participate, I think you'll start to see the rewards very, 502 00:32:46.539 --> 00:32:51.779 very quickly. Yeah, absolutely, Man. I love that advice and you 503 00:32:51.900 --> 00:32:54.700 know the way you broke it down. Ten minutes a day often times can 504 00:32:54.940 --> 00:32:58.809 can be that difference maker. It's not like you need to spend half your 505 00:32:58.809 --> 00:33:02.289 day, especially if you're a busy executive and leading teams. A lot of 506 00:33:02.329 --> 00:33:06.210 folks listening to this, you know, sit in those seats and we're not 507 00:33:06.250 --> 00:33:08.569 saying you have to spend three hours a day on Linkedin, but ten to 508 00:33:08.609 --> 00:33:13.839 fifteen minutes a day every day is a consistent and happen and, like you 509 00:33:13.880 --> 00:33:17.519 said, not just scrolling but going specifically to those folks that are engaging with 510 00:33:17.599 --> 00:33:22.920 your content, engaging with your there's and putting out that fresh content yourself can 511 00:33:23.160 --> 00:33:27.549 yield a world of results. Oh Man, this is great. I'm glad 512 00:33:27.589 --> 00:33:30.269 we finally recorded one of our great conversations, which you always bring a lot 513 00:33:30.349 --> 00:33:34.750 to. If anybody listening to this isn't as familiar with you, Ethan, 514 00:33:34.789 --> 00:33:37.710 or wants to reach out stay connected, what's the best way for them to 515 00:33:37.789 --> 00:33:40.190 do that? Man, I'll give you two ways. First, I'm Ethan, 516 00:33:40.269 --> 00:33:45.220 but lasting to spelled beute. So I welcome a linkedin connection request, 517 00:33:45.299 --> 00:33:47.980 especially if you add a note. It's always helpfull. Just separates you from 518 00:33:50.059 --> 00:33:53.460 shocking how many people send connection requests without a note, so that always helps. 519 00:33:53.500 --> 00:34:00.089 or you can just email me directly. I'm just Ethan Etchn at bombombcom. 520 00:34:00.170 --> 00:34:04.529 That's the word bomb twice. Bomb Bombcom. Awesome, man. Thank 521 00:34:04.569 --> 00:34:07.609 you so much for making time for the conversation today. It's always fun chatting 522 00:34:07.609 --> 00:34:13.000 with you. Yeah, thank you, Logan. We totally get it. 523 00:34:13.400 --> 00:34:16.000 We publish a ton of content on this podcast and it can be a lot 524 00:34:16.159 --> 00:34:20.920 to keep up with. That's why we've started the BB growth big three, 525 00:34:21.360 --> 00:34:24.869 a no fluff email that boils down our three biggest takeaways from an entire week 526 00:34:24.909 --> 00:34:30.110 of episodes. Sign up today at Sweet Phish Mediacom. Big Three. That 527 00:34:30.269 --> 00:34:34.429 sweet PHISH MEDIACOM Big Three