B2B Growth: Your Guide to B2B Marketing

In this episode we talk to Paul Hager, CEO at Information Technology Professionals.

Paul shares how to leverage the 30% of your buyers’ brains that are dedicated to visual processing.

He also gives some surprising stats from Microsoft on how their partners have 2x’d & 4x’d their win rates based on their go-to-market strategies (hint: it has to do with their industry focus & willingness to niche down).

To go deeper on the topic of getting face-to-face in your marketing & sales efforts, check out the throwback espiode Logan mentions in this episode with Ethan Beute at BombBomb here:

B2B Growth 248: How to Use Video for Relationships Instead of Marketing


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