1199: 4 Keys to Building Brand Advocates w/ Olivier Chanoux

WEBVTT 1 00:00:05.839 --> 00:00:10.070 Are you trying to establish your brand as a thought leader? Start a PODCAST, 2 00:00:10.589 --> 00:00:15.669 invite industry experts to be guests on your show and watch your brand become 3 00:00:15.710 --> 00:00:21.620 the prime resource for decision makers in your industry. Learn more at sweetphish MEDIACOM. 4 00:00:26.500 --> 00:00:30.699 You're listening to be tob growth, a daily podcast for B TOB leaders. 5 00:00:31.300 --> 00:00:34.460 We've interviewed names you've probably heard before, like Gary Vanner, truck and 6 00:00:34.500 --> 00:00:38.250 Simon Senek, but you've probably never heard from the majority of our guests. 7 00:00:38.929 --> 00:00:43.689 That's because the bulk of our interviews aren't with professional speakers and authors. Most 8 00:00:43.729 --> 00:00:47.850 of our guests are in the trenches leading sales and marketing teams. They're implementing 9 00:00:47.890 --> 00:00:52.840 strategy, they're experimenting with tactics, they're building the fastest growing BTB companies in 10 00:00:52.880 --> 00:00:56.200 the world. My name is James Carberry. I'm the founder of sweet fish 11 00:00:56.240 --> 00:00:59.759 media, a podcast agency for BB brands, and I'm also one of the 12 00:00:59.840 --> 00:01:03.679 CO hosts of this show. When we're not interviewing sales and marketing leaders, 13 00:01:03.880 --> 00:01:07.469 you'll hear stories from behind the scenes of our own business. Will share the 14 00:01:07.549 --> 00:01:10.829 ups and downs of our journey as we attempt to take over the world. 15 00:01:11.430 --> 00:01:21.299 Just getting well, maybe let's get into the show. Welcome back to be 16 00:01:21.459 --> 00:01:25.260 tob growth. I'm Logan lyles with sweet fish media. I'm joined today by 17 00:01:25.379 --> 00:01:29.659 Olivia Shaw new. He is the the CMO and Co founder over at loom 18 00:01:29.700 --> 00:01:32.780 maps. Olivia, welcome to the show. Has It going today? Oh, 19 00:01:32.890 --> 00:01:37.450 I'm fine. Thank you, very good, very good day. Awesome, 20 00:01:37.530 --> 00:01:42.090 Olivier. We're going to be talking about some specific strategies in building out 21 00:01:42.370 --> 00:01:46.569 brand advocates within your company today. As we get into that, I would 22 00:01:46.609 --> 00:01:49.359 love for you to share a little context with listeners, background on yourself and 23 00:01:49.480 --> 00:01:53.439 what you and the team at loom maps are up to these days. Yes, 24 00:01:53.480 --> 00:01:56.280 so, as you have seen with my beautiful French extant and the French 25 00:01:56.359 --> 00:01:59.959 guy, and as we say, so you don't talk too if this is 26 00:02:00.040 --> 00:02:06.469 my flock company, mainly ninety, being out of mini companies in ninety like 27 00:02:06.590 --> 00:02:08.990 consulting, and know we've been maps on the SOS to a market. I'm 28 00:02:09.030 --> 00:02:16.219 married, a free a nice dutiful daughters and dedicated to the three maps company. 29 00:02:16.379 --> 00:02:20.780 No four, five or six years maybe in my role, my role, 30 00:02:20.860 --> 00:02:23.740 it's I've got to make me show as a founder, one is to 31 00:02:23.900 --> 00:02:29.379 take care about extension in a Japan and JAP that region, but it's not 32 00:02:29.500 --> 00:02:31.650 that to pick of today. On the second one, it's about marketing and 33 00:02:31.729 --> 00:02:36.330 the thing. It's more up to a conversation today. Yeah, absolutely. 34 00:02:36.729 --> 00:02:38.889 So can you get us a little bit of context what you and the team 35 00:02:38.930 --> 00:02:42.770 at loom maps are up to? What who you guys serve? For a 36 00:02:42.810 --> 00:02:49.120 little bit of context? Yes, so we sell many internal communication people marketing 37 00:02:49.240 --> 00:02:52.960 on eature. So if I want to try to resume what we're doing or 38 00:02:53.000 --> 00:02:58.669 commission, it's really to, let's say, on power companies with a technology 39 00:02:58.949 --> 00:03:02.949 so they are able and to enable, in fact, knowledge sharing and to 40 00:03:04.110 --> 00:03:07.270 increase productivity. How we do that? We do that with a platform, 41 00:03:07.469 --> 00:03:12.830 so that we created. We have many product but let's our main product, 42 00:03:12.900 --> 00:03:19.020 flagship product, is a social intranet that serve all on precommunication within a company. 43 00:03:19.460 --> 00:03:23.979 So we try at the end to centralize all work related to let's a 44 00:03:24.060 --> 00:03:29.330 communication, for sure, but also to surface all the business apps that on 45 00:03:29.490 --> 00:03:32.810 ployees need on day to the busies. Let's assume maybe you're using Microsoft US 46 00:03:32.889 --> 00:03:37.610 sixty five or your MIASIC, using the stry it or slack or tools. 47 00:03:37.930 --> 00:03:43.120 You have in one unique platform. Viability to have your communication plus all the 48 00:03:43.199 --> 00:03:46.879 business apps you need on daily basis to work on, to to do your 49 00:03:46.919 --> 00:03:51.680 job. But I think we are going to talk about more social allocacy. 50 00:03:51.800 --> 00:03:58.949 So another product for company is really related to to a social advocacy. This 51 00:03:59.669 --> 00:04:03.669 will focus more on what we could on Poe engagement. So the goal here 52 00:04:04.270 --> 00:04:10.780 between be behind this. The solution. It's to give every single on put 53 00:04:10.979 --> 00:04:15.300 in the company to have a simple tool in just one click to share every 54 00:04:15.460 --> 00:04:19.660 important content, to news update externally, to give a next down vision of 55 00:04:20.259 --> 00:04:24.769 what a what is that for needing to competit. So at the end, 56 00:04:24.889 --> 00:04:29.009 if I want to resume, we do social locacy, we do intranet, 57 00:04:29.569 --> 00:04:34.370 but we try, or mission is to try to turn everyone pretty into a 58 00:04:34.649 --> 00:04:39.759 grand advocate of your competent that's that's what we we you know, I've got 59 00:04:39.879 --> 00:04:44.439 a French company. I don't mention the name here, but they're doing some 60 00:04:44.800 --> 00:04:48.759 some blesses, very, very famous French company. There's so many people very 61 00:04:48.839 --> 00:04:54.629 products of company. So what we give to them and gives opportunity? No, 62 00:04:54.949 --> 00:05:00.350 everyone pretty is as communicating on daily basis to their social network, linking 63 00:05:00.389 --> 00:05:04.750 twitter, facebook, whatever val using, and they're all brown advocate of the 64 00:05:04.829 --> 00:05:11.620 company and that was not before something feasible, before we put in place the 65 00:05:11.699 --> 00:05:15.819 project. We the French company, for example. Yeah, makes yeah, 66 00:05:15.259 --> 00:05:18.939 yeah, totally makes sense. I want to come back to the point you 67 00:05:19.060 --> 00:05:25.050 just made about one of your customers making it easy for employees to share content, 68 00:05:25.170 --> 00:05:28.610 but we will come back to that in in a few minutes. One 69 00:05:28.649 --> 00:05:30.930 of the things that you mentioned there, Olivier, that I just relate to 70 00:05:31.009 --> 00:05:35.399 a lot is, you know, consolidating the communication and all of the different 71 00:05:35.439 --> 00:05:40.600 APPs that we use for communication internally on a daily basis. And you know, 72 00:05:40.639 --> 00:05:43.600 I'm part of a small team of about twenty five or so. For 73 00:05:43.680 --> 00:05:46.560 larger organizations, I know that it just becomes more and more complicated. So 74 00:05:46.600 --> 00:05:50.310 I love that you guys are some find that. Let's talk about this idea 75 00:05:50.509 --> 00:05:56.990 of brand advocates. You mentioned customer that count a change recently and they've been 76 00:05:57.110 --> 00:06:00.509 able to use the strategy much more effectively. In your opinion, as you 77 00:06:00.629 --> 00:06:04.860 talk to customers and companies, what are some of the big areas where they're 78 00:06:04.899 --> 00:06:11.300 missing out an opportunity when it comes to developing brand advocates within their organization? 79 00:06:12.019 --> 00:06:16.100 So let's say we can have mini reasons for that. One of my trust, 80 00:06:16.339 --> 00:06:21.009 personal trust, its leadership. I think if leadership is in leading by 81 00:06:21.089 --> 00:06:25.250 example, that can be an issue. So that's a first to pick. 82 00:06:25.689 --> 00:06:30.850 In by that it's really important, but leaders are involved and on show the 83 00:06:31.009 --> 00:06:35.519 good road to success. On this, I think to want to pick. 84 00:06:35.560 --> 00:06:41.519 After all, leadership can beat content if you or your company, your company, 85 00:06:41.639 --> 00:06:46.120 doesn't produce enough good content. But something that's going to be a difficult 86 00:06:46.629 --> 00:06:51.550 to build broad okay, because you don't sell all your employees the good content 87 00:06:51.709 --> 00:06:59.029 with it. I think also there is a cultural also cultural can be thought 88 00:06:59.069 --> 00:07:03.980 to pick leadership content culture. I mean if if you're afraid that your employee 89 00:07:04.259 --> 00:07:09.660 may say it's not favorable, if you're unpretty, are not engaged as your 90 00:07:09.740 --> 00:07:14.899 foot so let's meet as a culture behind the sharing and brand avocate is not 91 00:07:15.060 --> 00:07:19.170 here, but felt to pick. So Ye, content leader ship culture. 92 00:07:19.730 --> 00:07:25.490 I think last one, it's because you don't have the right tools, because 93 00:07:26.290 --> 00:07:30.560 if you don't provide a good solution platform to do that, that can be 94 00:07:30.839 --> 00:07:34.519 a big, big issue for your prease. You have a good content, 95 00:07:34.759 --> 00:07:39.079 you don't ship our showing the good example, but it's going to be a 96 00:07:39.279 --> 00:07:45.629 unorganized kind of mess because there is not to strategy behind so you need to 97 00:07:46.110 --> 00:07:49.910 write tools. Yeah, Olivia, I love the way that you succinctly wrap 98 00:07:49.990 --> 00:07:54.949 those up. You know, we've got leaderships, input on building brand, 99 00:07:55.029 --> 00:07:59.980 advocates, empowering folks with content, the issue of control and then tools to 100 00:08:00.060 --> 00:08:03.139 make it easy. I'd like to ask you a question here on number three, 101 00:08:03.300 --> 00:08:07.579 because this control aspect, the idea that, okay, here are your 102 00:08:07.740 --> 00:08:13.970 five list of approved tweets and nothing can be outside of that. I see 103 00:08:13.970 --> 00:08:18.209 a lot of companies that that want more engagement on their social media channels and 104 00:08:18.850 --> 00:08:24.449 their employees sharing the content is is a great way to build that, but 105 00:08:24.569 --> 00:08:28.680 at the same time they want to play so much control over it that they 106 00:08:28.800 --> 00:08:35.200 don't enable employees to actually do anything and do anything organically. That balance of 107 00:08:35.120 --> 00:08:41.000 control or letting go a little bit to empower folks to share the content that 108 00:08:41.080 --> 00:08:46.230 you're empowering them with. How do you see some companies manage that balancing actor 109 00:08:46.350 --> 00:08:50.309 or this issue of control? Very, so many ways to to balance that. 110 00:08:50.629 --> 00:08:54.629 So we are so many different experiences. I think when it comes to 111 00:08:54.779 --> 00:09:01.659 company, it's not a personal twitter or linking where you can do everything. 112 00:09:01.700 --> 00:09:05.860 If you're going to advocate on noumber sadder. That's normal in some how that 113 00:09:07.139 --> 00:09:11.289 there's a little goovenance. I think that's the right time in English from the 114 00:09:11.450 --> 00:09:16.769 company. That doesn't mean company control everything, but company can suggest put in 115 00:09:16.929 --> 00:09:22.529 place rules, tools, whatever process to provide you on daily busies, one 116 00:09:22.730 --> 00:09:26.480 two free article, block post news and such as, things to pass after 117 00:09:28.039 --> 00:09:31.919 if, again, as the right content is here. As a non prayer, 118 00:09:31.000 --> 00:09:35.039 I would be more than happy to to shovel, but doesn't mean that 119 00:09:35.480 --> 00:09:39.830 uncloy you cannot take their own action, not guide by the company, but 120 00:09:39.350 --> 00:09:45.350 you need a minimum of guideline. If you're big retailers, maybe there is 121 00:09:45.470 --> 00:09:50.429 things you don't want to to see externally. If you'll be the bigger company 122 00:09:50.470 --> 00:09:54.620 in farmactic goals, these maybe things to avoid, to mention next only. 123 00:09:54.740 --> 00:09:58.980 So that's normal that a little goovenance will take in place. So that's what 124 00:09:58.299 --> 00:10:03.379 we try to offer with your solution. It's to give everyone capacity to do 125 00:10:03.580 --> 00:10:07.409 things on their own, but also to provide the good content to the good 126 00:10:07.450 --> 00:10:13.450 people, very well targeted. So people feel concern and they want to be 127 00:10:13.690 --> 00:10:18.169 bold advocates. So this is a kind of fields of makes yeah, absolutely, 128 00:10:18.169 --> 00:10:22.360 you make a good point about the industry that you're in. Understanding you 129 00:10:22.480 --> 00:10:26.279 know specific content regulations in those sorts of things that are going to apply to 130 00:10:26.399 --> 00:10:31.200 certain folks in certain industries. You know more heavily than others. You know, 131 00:10:31.279 --> 00:10:33.120 I question, Olivier, that I asked a previous guest here on the 132 00:10:33.159 --> 00:10:37.389 show. Carry held from sea going Gail. We were talking about something similar 133 00:10:37.590 --> 00:10:43.549 recently here on the podcast, and that is the connection between employee engagement and 134 00:10:43.070 --> 00:10:50.700 brand advocacy. It seems like folks sometimes want to jump to developing brand advocates 135 00:10:50.779 --> 00:10:54.940 and they skip the step of employee engagement. Can you talk a little bit 136 00:10:54.100 --> 00:11:01.259 about the connection between the two and how leadership can can leverage employee engagement to 137 00:11:01.379 --> 00:11:07.450 build brand advocates without skipping that engagement step? Yeah, I think you're right. 138 00:11:07.690 --> 00:11:13.129 The first and the most important, but here it's to take a personal 139 00:11:13.250 --> 00:11:18.250 engagement. Shouldn't have engagement that's you can have the best rous you can have 140 00:11:18.409 --> 00:11:22.639 whatever you want to eat. Will Not work and don't put you with engage. 141 00:11:22.320 --> 00:11:26.480 As I said, we s French Company believings a company. Yeah, 142 00:11:26.679 --> 00:11:30.399 they loves a company mission. They like to if it would be more likely 143 00:11:30.480 --> 00:11:35.950 to promote the world across social sellars or whatever. So if people are here 144 00:11:37.029 --> 00:11:41.149 on and we've an engagement, this is the main key topics, I think 145 00:11:41.309 --> 00:11:46.549 for me. So after for sure, if engagement is low, that's something 146 00:11:46.870 --> 00:11:52.500 you need to work before launching every kind of social advocacy program or solution to 147 00:11:54.379 --> 00:11:56.620 to the it is the end. But engagement is the first three, first 148 00:11:56.659 --> 00:12:03.889 top in reverse. If engagement is is very high, that's the right moment 149 00:12:03.049 --> 00:12:07.490 to think about that. And after the Su want to pick. You have 150 00:12:07.570 --> 00:12:11.490 to address it again. Content EAD, she contented to what. We mentioned 151 00:12:11.529 --> 00:12:16.840 it all bit before. But content to that mirror your value, to mirror 152 00:12:16.279 --> 00:12:22.639 everything. That is your mission on everything, with a very simple way to 153 00:12:22.720 --> 00:12:26.919 address baton to execute back from please. I think this is the key. 154 00:12:28.120 --> 00:12:31.830 It's a drivers or key in future you need. So engagement first. If 155 00:12:31.909 --> 00:12:37.629 engagement is low, first work on engagement. Engagement is light is I work 156 00:12:37.750 --> 00:12:43.509 after on content and provides the good and easy solution to put in place. 157 00:12:43.590 --> 00:12:48.019 I think this is how I would try to resume your pushing. That makes 158 00:12:48.059 --> 00:12:50.899 a lot of sense. Solid the A. can you speak a little bit 159 00:12:50.019 --> 00:12:54.779 more to you know, number two in the for key components you mentioned earlier, 160 00:12:54.899 --> 00:13:00.529 brand, a vacacy about content, maybe some low hanging through where HR 161 00:13:00.809 --> 00:13:03.889 and marketing teams can go to look for, you know, content to feed 162 00:13:05.409 --> 00:13:09.409 their brand or employee advocacy programs. Often Times they may be thinking, what 163 00:13:09.610 --> 00:13:13.600 we need to create all sorts of new content for this, but you mentioned 164 00:13:13.759 --> 00:13:18.440 that there are, you know, some ways that they can repurpose existing content 165 00:13:18.480 --> 00:13:22.879 and some places they can go to make content easily shareable and, like you 166 00:13:22.960 --> 00:13:26.830 said, not ask people to share stuff but not give them the content in 167 00:13:26.909 --> 00:13:31.669 order to do so. My true believing if you look at the market, 168 00:13:31.750 --> 00:13:35.230 it's very fragmentic market, meaning by that the content in in, I don't 169 00:13:35.269 --> 00:13:41.149 know, knowledge base on intranet somewhere in a tool. And after all, 170 00:13:41.190 --> 00:13:45.059 you have as a if you think about user experience and of our tool for 171 00:13:45.220 --> 00:13:48.620 over content, and you have civil tools for civil type of content on top 172 00:13:48.659 --> 00:13:54.179 of that. At one time we are going to provide you another solution that 173 00:13:54.379 --> 00:13:58.970 is dedicated to Bunger bocuse. So it's a very fragmented market in term of 174 00:13:58.049 --> 00:14:03.370 solution. It's a very fragmented user experience because of the multiple tools you make 175 00:14:03.409 --> 00:14:09.809 it all vision. It's its efficiency is the beginning. It's we started, 176 00:14:09.889 --> 00:14:13.159 as I said, we intranet. So also content, to believe, reach 177 00:14:13.279 --> 00:14:18.159 for unper advocacy. It always exists. You don't have to recreate it's here. 178 00:14:18.360 --> 00:14:24.950 It's someone publish something about a new product in your company about to cooperate, 179 00:14:24.029 --> 00:14:28.509 news about, I don't know, blockbust. That is interesting and and 180 00:14:28.629 --> 00:14:31.429 after again, with little governance, it's here. It's not even you to 181 00:14:31.590 --> 00:14:37.750 us up to allow external sharing on that. So this is the first thing 182 00:14:37.830 --> 00:14:39.940 too. In a vision. You don't need to create content, because content 183 00:14:41.100 --> 00:14:45.419 easy on, is existing. After it just to repropose company news, but 184 00:14:45.620 --> 00:14:48.500 First Industry News, and I don't not on Lo everyone pretty. I'll just 185 00:14:48.700 --> 00:14:52.769 one click away. And this is what we want to offer. It's this 186 00:14:54.009 --> 00:14:56.450 platform where you got the news, you have the content. Know rich phase. 187 00:14:56.529 --> 00:15:01.409 Everything is Rize in one click. You just one kick away to push 188 00:15:01.409 --> 00:15:05.889 on your linking account, on your twitter or whatever social media media you may 189 00:15:05.929 --> 00:15:09.679 use. So again, this is, I think, really key here, 190 00:15:11.240 --> 00:15:16.399 because you don't have to create an Extrac extile work on extra content unless you 191 00:15:16.480 --> 00:15:20.750 have to. It's here, it's existing and just one click away to two 192 00:15:20.750 --> 00:15:26.029 publish it. So this keep it simple and stupid in the kiss approach is 193 00:15:26.110 --> 00:15:31.710 very strategic false yeah, let's go back. Oliviate is something we talked about 194 00:15:31.750 --> 00:15:35.019 kind of the other side of the control. You know, as you've pointed 195 00:15:35.059 --> 00:15:39.779 out, they are kind of for key components to building your brand advocacy program 196 00:15:41.019 --> 00:15:46.100 leaderships, input content, as we just talked about their control and tools, 197 00:15:46.340 --> 00:15:50.330 the other side of control. Earlier we talked about the fact that a lot 198 00:15:50.370 --> 00:15:54.330 of companies need to put up guidelines in this area and I am of the 199 00:15:54.409 --> 00:15:58.769 opinion that sometimes they go a little bit too far. But that's right. 200 00:15:58.809 --> 00:16:03.289 Same time, they are trying to push people to share content and there's a 201 00:16:03.559 --> 00:16:10.639 fine line there between empowering people with content that they feel engaged with and they 202 00:16:10.720 --> 00:16:15.879 feel proud about sharing and making it feel like a mandate or making it feel 203 00:16:17.120 --> 00:16:21.590 like a burden. What some common advice that maybe you guys give to your 204 00:16:21.669 --> 00:16:26.389 customers, olive a, on how to strike that balance between empowering folks but 205 00:16:26.669 --> 00:16:33.059 not making it feel like a burden to share content through this brand advocacy push? 206 00:16:33.580 --> 00:16:37.500 That's a complex to pick, I think. As I mentioned content earlier, 207 00:16:37.740 --> 00:16:41.419 that's one for sure, so so long. Big One would be the 208 00:16:41.580 --> 00:16:48.049 tools. On My side we have Vido multimillion that OB business on. But 209 00:16:48.210 --> 00:16:52.090 so this is a too key believer. But I have its content ont suping 210 00:16:52.169 --> 00:16:59.450 what needs to after company. As I said, too much content, too 211 00:16:59.450 --> 00:17:03.000 much data. It's every way too much, too cross department. They found 212 00:17:03.080 --> 00:17:07.759 function. So that's also something to take care of because of this, as 213 00:17:07.759 --> 00:17:14.599 they said, fragmented content that people are using more than sixty tool they have 214 00:17:14.759 --> 00:17:18.109 contents, but everywhere they have data coming from it. SOCIS so I think 215 00:17:18.190 --> 00:17:23.269 this is also a kind of an important point. Yeah, mention, you 216 00:17:23.349 --> 00:17:27.710 know, the consolidation olive a earlier and you talked about, you know, 217 00:17:27.910 --> 00:17:32.299 the user experience, and you know folks can't see my video, but I 218 00:17:32.660 --> 00:17:36.660 I was nodding very affirmatively when you said that because, you know, one 219 00:17:36.700 --> 00:17:38.660 of the things I think to make it not feel like a burden is is 220 00:17:38.740 --> 00:17:42.819 what you mentioned earlier. Just making it easier on them, making it not 221 00:17:42.940 --> 00:17:48.529 a fragmented, you know, user experience that's full of a lot of friction. 222 00:17:48.569 --> 00:17:52.210 If you can remove some of that friction, you're likely going to change 223 00:17:52.250 --> 00:17:55.809 the mindset of folks. You know, even if they like the the content, 224 00:17:55.890 --> 00:17:59.319 they're comfortable sharing it, if it's tough to do then they're going to 225 00:17:59.440 --> 00:18:03.880 associate it with some negative emotions. But if you make it easier than you 226 00:18:03.960 --> 00:18:07.880 can get the ball rolling sometimes a little bit quicker. That's right, this 227 00:18:07.079 --> 00:18:11.599 is really about to fall. It's initially it's connected everywhere in a see blue 228 00:18:11.599 --> 00:18:18.990 way, but, as another musician, this is a main topeak of foot 229 00:18:18.069 --> 00:18:22.150 betray to it. He was. He's a few yeos. We we've aught 230 00:18:22.150 --> 00:18:25.910 tools on that. We've or protect. I love it, Olivier. This 231 00:18:25.990 --> 00:18:30.019 has been a great conversation. I like that you're advocating for, you know, 232 00:18:30.220 --> 00:18:34.220 employee engagement before brand advocacy and making it easier for folks say. I 233 00:18:34.339 --> 00:18:37.339 like the way that used to simply, you know, put it into the 234 00:18:37.500 --> 00:18:42.289 four key components there that we've talked about throughout the conversation here. Olivier, 235 00:18:42.329 --> 00:18:47.089 if anyone listening to this would like to stay connected with you, reach out 236 00:18:47.130 --> 00:18:51.730 and asking follow up questions or stay connected or learn more about what you and 237 00:18:51.809 --> 00:18:53.049 the team at loom maps are up to, what's the best way for them 238 00:18:53.089 --> 00:18:57.640 to go about doing that? We have been talking about social looks, tweetinking. 239 00:18:57.680 --> 00:19:02.440 I can reach me by linking. You can find me easily. Olivier 240 00:19:02.559 --> 00:19:07.799 Shaleu, you sho search us and me and you made or whatever social media. 241 00:19:07.799 --> 00:19:10.710 It's a good way to reach two for sure. I would replay every 242 00:19:10.750 --> 00:19:14.990 time. Awesome. Will Make It easier for folks and put your linkedin profile 243 00:19:15.109 --> 00:19:18.109 right in the show notes so you can click that and send. That's perfect. 244 00:19:18.390 --> 00:19:21.430 Thank you. Yeah, absolutely well, Levier, this has been a 245 00:19:21.509 --> 00:19:23.539 great conversation. As I mentioned, thank you so much for being a guest 246 00:19:23.619 --> 00:19:26.539 on the show today. Thank you again. It's of visual from years. 247 00:19:26.819 --> 00:19:33.140 Thank you. Hey, everybody, logan with sweet fish here. If you're 248 00:19:33.180 --> 00:19:36.900 a regular listener of BB growth, you know that I'm one of the cohosts 249 00:19:36.940 --> 00:19:38.890 of this show, but you may not know that I also head up the 250 00:19:38.930 --> 00:19:42.450 sales team here, is sweetfish. So for those of you in sales or 251 00:19:42.490 --> 00:19:47.009 sales offs, I wanted to take a second to share something that's made us 252 00:19:47.130 --> 00:19:51.650 insanely more efficient lately. Our team has been using lead Iq for the past 253 00:19:51.690 --> 00:19:56.359 few months and what used to take us four hours gathering contact data now takes 254 00:19:56.400 --> 00:20:00.480 us only one, or seventy five percent more efficient. We're able to move 255 00:20:00.680 --> 00:20:04.920 faster without bound prospecting and organizing our campaigns is so much easier than before. 256 00:20:06.400 --> 00:20:08.950 I'd highly suggest you, guys check out lead Iq as well. You can 257 00:20:08.990 --> 00:20:15.069 check them out at lead iqcom. That's Elle a d iqcom