Transcript
WEBVTT
1
00:00:00.080 --> 00:00:04.519
Are you struggling to come up with
original content weekend and week out? Start
2
00:00:04.559 --> 00:00:09.189
a podcast, interview your ideal clients, let them talk about what they care
3
00:00:09.230 --> 00:00:14.830
about most and never run out of
content ideas again. Learn more at sweetphish
4
00:00:14.910 --> 00:00:23.940
MEDIACOM. You're listening to be tob
growth, a daily podcast for B TOB
5
00:00:24.059 --> 00:00:28.179
leaders. We've interviewed names you've probably
heard before, like Gary Vannerd truck and
6
00:00:28.219 --> 00:00:32.020
Simon Senek, but you've probably never
heard from the majority of our guests.
7
00:00:32.659 --> 00:00:37.450
That's because the bulk of our interviews
aren't with professional speakers and authors. Most
8
00:00:37.530 --> 00:00:41.570
of our guests are in the trenches
leading sales and marketing teams. They're implementing
9
00:00:41.649 --> 00:00:46.649
strategy, they're experimenting with tactics,
they're building the fastest growing BB companies in
10
00:00:46.689 --> 00:00:49.969
the world. My name is James
Carberry. I'm the founder of sweet fish
11
00:00:50.000 --> 00:00:53.479
media, a podcast agency for BB
brands, and I'm also one of the
12
00:00:53.600 --> 00:00:57.840
cohosts of the show. When we're
not interviewing sales and marketing leaders, you'll
13
00:00:57.880 --> 00:01:00.560
hear stories from behind the scenes of
our own business. Will share the ups
14
00:01:00.600 --> 00:01:04.230
and downs of our journey as we
attempt to take over the world. Just
15
00:01:04.430 --> 00:01:15.950
getting well maybe let's get into the
show. Welcome back to be tob growth.
16
00:01:15.989 --> 00:01:19.859
I'm Logan lyles with sweet fish media. I'm joined today by Randy Kassar.
17
00:01:19.980 --> 00:01:23.459
He's the senior social media manager over
at eight by eight and host of
18
00:01:23.540 --> 00:01:27.420
the communications transformed podcast. Randy,
how's it going today? Man, it's
19
00:01:27.459 --> 00:01:30.420
going great. Man, it's Great
Day. Happy to be here, lucky
20
00:01:30.459 --> 00:01:34.250
enough to chat with you on your
birthday. This will be going live a
21
00:01:34.290 --> 00:01:38.450
little bit after that. But another
good day coming up on the calendar Small
22
00:01:38.489 --> 00:01:42.250
Business Saturday. So we're going to
be talking about five specific marketing tips for
23
00:01:42.489 --> 00:01:47.280
small businesses as we gear up for
Small Business Saturday. Before we get into
24
00:01:47.280 --> 00:01:49.719
those tips, though, I would
love for you to share with listeners a
25
00:01:49.760 --> 00:01:53.359
little bit more about yourself and,
for those who aren't familiar, what you
26
00:01:53.519 --> 00:01:56.200
in the team at eight by eight
or up to these days. Yeah,
27
00:01:56.319 --> 00:02:00.040
thanks. So my name is Randy
Casar and based here in sounds a,
28
00:02:00.200 --> 00:02:01.950
California, and I working to come
to called a by eight, where a
29
00:02:02.189 --> 00:02:08.430
SASS provider, a voice, video
chat contact center and Enterprise Api solutions on
30
00:02:09.150 --> 00:02:15.780
in this really helping businesses of any
size with their communications, and so I'm
31
00:02:15.900 --> 00:02:21.419
in roll where I focus a lot
on our customers as well as our prospects,
32
00:02:21.539 --> 00:02:25.340
on what's happening from a business communication
standpoint, from a from a trending
33
00:02:25.419 --> 00:02:30.729
perspective, and so what I've done
is talk to a few experts, people
34
00:02:30.770 --> 00:02:34.129
that I know, as well as
some of my some of my contexts refer
35
00:02:34.169 --> 00:02:38.530
to me, and we've got these
tips for Small Business Saturday, which is
36
00:02:38.569 --> 00:02:42.650
having on November thirty, and I'm
excited to share those with you. Awesome
37
00:02:42.729 --> 00:02:45.120
and well, let's dive right into
those. The first, I know,
38
00:02:45.479 --> 00:02:49.400
is one that was shared with you
specifically around email marketing. You know,
39
00:02:49.560 --> 00:02:53.800
some people say email is dead.
I tend to disagree with that because I'm
40
00:02:53.840 --> 00:02:55.680
in my inbox all day, every
day. And why? Now you have
41
00:02:55.840 --> 00:03:00.110
to compete there. There are some
things that you can do to leverage the
42
00:03:00.229 --> 00:03:04.310
attention that is still on emails.
To tell us a little bit about your
43
00:03:04.310 --> 00:03:07.389
tip when it comes to email for
small business. Randy. Yeah, so
44
00:03:07.469 --> 00:03:10.349
my Buddy Lucas over at Ellim,
he's a director of marketing communications. I
45
00:03:10.389 --> 00:03:15.340
used to work with him at visa
and he really wanted to share a tip
46
00:03:15.419 --> 00:03:20.860
around, although social media marketing is
important for small businesses, email marketing.
47
00:03:21.379 --> 00:03:23.139
What he says, is the gift
that keeps on giving and should be a
48
00:03:23.219 --> 00:03:29.930
key component for any small businesses marketing
efforts. so by capturing an email right
49
00:03:29.969 --> 00:03:32.689
which you go to sign up for
a newsletter, you sign up for whether
50
00:03:32.689 --> 00:03:37.370
you purse something, you kind of
opt in. That's really where the relationships
51
00:03:37.449 --> 00:03:39.689
start, especially from a digital standpoint, or if you're in store and you
52
00:03:39.729 --> 00:03:44.039
want to sign up as you're checking
out to be on the list for discounts
53
00:03:44.080 --> 00:03:49.400
or events that they're happening. He
was telling us about he lives over here
54
00:03:49.439 --> 00:03:53.080
in the East Bay, over in
this the CENTRANUSCO Bay area, and this
55
00:03:53.280 --> 00:03:55.550
local wine tasting room. He says
there's a good job of a learning him
56
00:03:55.669 --> 00:04:00.030
to new releases, especially events and
and other promotions. I keep him coming
57
00:04:00.110 --> 00:04:04.870
back and really drives kind of his
reason why you go from from that particular
58
00:04:04.949 --> 00:04:09.990
store to another one star. So
it's definitely, as he says, a
59
00:04:10.099 --> 00:04:15.780
win win or betty, a wine
wine for both so exactly. So we
60
00:04:15.860 --> 00:04:17.779
can throw in a little pun there, but I think that's true and that
61
00:04:18.100 --> 00:04:23.980
email is definitely a almost in a
way that handwriting is a lost start.
62
00:04:24.689 --> 00:04:29.290
Email sometimes is often forgotten when you
think about social media marketing and just kind
63
00:04:29.290 --> 00:04:31.689
of getting the word out. Yeah, absolutely, we've been actually focused on
64
00:04:31.810 --> 00:04:38.089
this and just growing this show and
other podcast looking at how can we capture
65
00:04:38.170 --> 00:04:42.199
emails and how can we use that
as a regular engagement tool. It seems
66
00:04:42.240 --> 00:04:46.040
like it's should just be table stakes, but it's almost becoming a little bit
67
00:04:46.079 --> 00:04:48.839
of a lost art as we focus
on other channelso coming back to that for
68
00:04:49.079 --> 00:04:53.110
the wine, wine, you know, good dad joke, good pun is
69
00:04:53.230 --> 00:04:57.709
always fair game in my opinion.
Rady. Let's talk about the next one.
70
00:04:57.949 --> 00:05:00.269
This is another one where I've seen
people say, well, it's dead,
71
00:05:00.310 --> 00:05:04.589
it's already declining. We haven't even
touched it yet, and that's influencer
72
00:05:04.670 --> 00:05:09.060
marketing. Tell us a little bit
about the tip that you've you've gathered on
73
00:05:09.259 --> 00:05:12.379
this point specifically. First, small
business. Saturday, Randy. Sure.
74
00:05:12.420 --> 00:05:15.899
So I talked to some Neil Schaeffer, and he's but in my social media
75
00:05:15.899 --> 00:05:18.180
consultant. It's a speaker and he's
coming out of a cool book called the
76
00:05:18.259 --> 00:05:23.810
business of influence, and what he
talked to me about is in store marketing,
77
00:05:23.850 --> 00:05:26.810
especially for small business. When you
took of Ablestore Marketing, you think
78
00:05:26.810 --> 00:05:32.009
of really high budget type of projects. And campaigns. But really what small
79
00:05:32.009 --> 00:05:36.839
business and leverage is search, right. So search within Linkedin, within instagram
80
00:05:36.920 --> 00:05:43.079
or even twitter is a publicly available
tool and public data that's out there.
81
00:05:43.639 --> 00:05:46.959
So an easy thing that he says
for small businesses that they can do is
82
00:05:46.720 --> 00:05:54.389
look for either people or perhaps a
particular target at audience or particular interest that
83
00:05:54.550 --> 00:06:00.110
your business has and reach out to
certain people on each of those different networks
84
00:06:00.230 --> 00:06:03.860
and either offer them either a freebee, if you will, to to use
85
00:06:03.939 --> 00:06:09.660
your product or perhaps maybe they can
write about your product in a either social
86
00:06:09.699 --> 00:06:14.019
mention or a review that can go
up on their blog. So it's really
87
00:06:14.459 --> 00:06:17.259
you know less about kind of that
one time offer from inflancer standpoint because,
88
00:06:17.259 --> 00:06:21.209
right, influencers, they love working
with businesses. I mean that's what they're
89
00:06:21.610 --> 00:06:25.930
they're trying to make a living on, but they also like the long term
90
00:06:26.009 --> 00:06:29.410
relationships. So now I can they
start talking about your business, but they
91
00:06:29.449 --> 00:06:33.439
can become a really valuable user and
consumer to give you feedback on how the
92
00:06:33.480 --> 00:06:36.240
product is and kind of what the
last trends are from the personas that you're
93
00:06:36.240 --> 00:06:40.079
trying to reach. I love the
two things you were saying. They're randy.
94
00:06:40.399 --> 00:06:45.079
One don't think about influencer marketing as
this one and done and to you
95
00:06:45.240 --> 00:06:50.310
don't need a huge name and NBA
star, a celebrity, a kardashian exhausted
96
00:06:50.470 --> 00:06:55.069
have an influencer marketing campaign. You
just need to find the people who have
97
00:06:55.230 --> 00:06:59.189
an audience with the folks that you're
trying to reach. Or there's that overlap
98
00:06:59.350 --> 00:07:04.300
between the typical interests of your buyer
personas and the interest in the following that
99
00:07:04.459 --> 00:07:08.740
this influencer may have. So let's
go from there and talk about something you
100
00:07:08.860 --> 00:07:13.060
mentioned earlier in Google my business.
That something that might not even be on
101
00:07:13.860 --> 00:07:17.569
a business leaders or a marketing leaders
radar for their small business. Yeah,
102
00:07:17.649 --> 00:07:23.370
so this is a great tool that's
essentially free to use. Right and what
103
00:07:23.490 --> 00:07:27.889
Google my business is is that when
users are searching for you on Google maps
104
00:07:27.889 --> 00:07:31.759
or Google search, you have an
opportunity to claim that, to claim that
105
00:07:31.879 --> 00:07:38.040
search. It appears either within this
Google maps search results or within the search
106
00:07:38.079 --> 00:07:42.800
results on the right hand side,
and it's a way to not only offer
107
00:07:43.480 --> 00:07:46.149
kind of general information about your business
but also an offer. And so I
108
00:07:46.230 --> 00:07:50.069
talked to my my co worker.
Actually can't he's a SEO manager here at
109
00:07:50.069 --> 00:07:54.990
a bite and he was saying the
behavior of consumers is changing every day as
110
00:07:55.029 --> 00:07:59.980
we use our smartphones and coming ubiquitous. And one of the things that you
111
00:08:00.100 --> 00:08:03.019
mentioned is Google, my business,
become the go too for most consumers looking
112
00:08:03.060 --> 00:08:05.980
to find a business location, a
phone number or website. So say you're
113
00:08:07.019 --> 00:08:11.220
looking for Phonore of a nail salon, though, or perhaps a phone number
114
00:08:11.259 --> 00:08:15.970
of a car parts store or something
like that. That's where you're going to
115
00:08:16.050 --> 00:08:20.129
get the information right, and so
business owners now have the flexibility to really
116
00:08:22.129 --> 00:08:26.529
optimize and personalize that business listing within
organic search, right. So it's not
117
00:08:26.569 --> 00:08:31.039
a paid search opportunity there, and
it's a great way to proactively manage your
118
00:08:31.080 --> 00:08:35.960
listening. So by adding Canada saying, you can add hours of operation,
119
00:08:35.240 --> 00:08:39.919
can actually post your pictures of your
business, whether it's the inside or the
120
00:08:39.000 --> 00:08:45.870
outside, or maybe your employees,
and you can also make products available as
121
00:08:45.909 --> 00:08:48.029
an offer, so you can do
status updates. That's some of that people
122
00:08:48.029 --> 00:08:52.070
will see when they're looking at your
listenings across cooled by business. Yeah,
123
00:08:52.230 --> 00:08:56.460
definitely, the more that you can
put in there, the more that you're
124
00:08:56.460 --> 00:08:58.179
going to be visible, because you
talk about, you know, doing search
125
00:08:58.220 --> 00:09:01.980
quickly from our phones. The other
thing is, you know, looking at
126
00:09:03.299 --> 00:09:07.019
the proliferation of smart speakers, you
know a lot of folks are using Alexa
127
00:09:07.139 --> 00:09:11.049
to search. A lot of folks
like me, are using Google's products from
128
00:09:11.049 --> 00:09:15.929
their assistant to their home or the
home. Many, I guess it's many,
129
00:09:16.970 --> 00:09:20.490
rebrand there. But you want to
be discoverable on all of those platforms,
130
00:09:20.570 --> 00:09:24.440
including that audio search. And then
what do they see? Is there
131
00:09:24.480 --> 00:09:28.960
a lot of information? That makes
it easy or it? Do they not
132
00:09:28.080 --> 00:09:31.200
see a lot and then they're on
to that next listing. So it really
133
00:09:31.279 --> 00:09:35.480
great advice there. So you're talking
about you know there's benefits outside of paid
134
00:09:35.519 --> 00:09:39.909
search, just with your organic visibility
with Google my business, but there is
135
00:09:41.070 --> 00:09:45.509
some ways to leverage paid search with
Google my business as well. So let's
136
00:09:45.509 --> 00:09:48.070
kind of take it to the next
step there, Andy. So it's talking
137
00:09:48.070 --> 00:09:50.549
to my contact George, or a
digital third coast or in Chicago, and
138
00:09:52.269 --> 00:09:56.500
he was saying that if you're some
local small business and you you should be
139
00:09:56.580 --> 00:09:58.740
looking at the Google my business metrics. So Google my business gives you metrics
140
00:09:58.779 --> 00:10:03.659
in terms of WHO's looking at your
profile. How many people I look at
141
00:10:03.659 --> 00:10:05.899
your photos, how many people cliff
on clift on your offers. So there's
142
00:10:05.899 --> 00:10:11.970
a lot of great metrics there and
it really should be matched up in terms
143
00:10:11.970 --> 00:10:16.570
of Bili a brand with paid media. So what they've seen is substantial jumps
144
00:10:16.649 --> 00:10:20.049
and direct searches and Google my business
after running search campaigns and youtube campaigns for
145
00:10:20.169 --> 00:10:24.600
local businesses. So with reporting being
flawed due to device switching, discribing on
146
00:10:24.639 --> 00:10:28.279
mobile action, dess up. You
can usually make bad calls if you're too
147
00:10:28.320 --> 00:10:33.960
Silod and your dad analysis. So
your customers don't experience your brand in silence.
148
00:10:33.080 --> 00:10:37.509
So look at it from a kind
of full picture perspective before you determine
149
00:10:37.509 --> 00:10:41.669
the effectiveness of your PPC account.
Oh Man, that's that's really good advice.
150
00:10:41.750 --> 00:10:46.509
We were just just had on Rambod
with Hawk Sem and one of his
151
00:10:48.230 --> 00:10:52.340
five PPC fails was about that reporting, not looking at the whole picture.
152
00:10:52.500 --> 00:10:56.340
So you bringing it back there just
kind of reinforces the importance of that,
153
00:10:56.740 --> 00:11:01.659
especially within this context. Do ranny. For Today's growth story, will be
154
00:11:01.779 --> 00:11:07.210
talking about clear company, a fast
growing talent management platform. Clear company was
155
00:11:07.250 --> 00:11:11.809
acquiring a decent number of users,
but they weren't happy with their organic traffic
156
00:11:11.850 --> 00:11:18.320
or conversions. Clear Company turned to
directive the Bob Search Marketing Agency to help
157
00:11:18.480 --> 00:11:24.200
increase their overall search visibility for core
keywords in order to drive more organic traffic
158
00:11:24.480 --> 00:11:31.120
and bottom of the funnel leads.
After identifying the core target keyword and analyzing
159
00:11:31.240 --> 00:11:37.190
the first page of Google results,
directive executed a content and digital PR strategy
160
00:11:37.470 --> 00:11:41.110
to rank clear company number one on
the first page of Google for the high
161
00:11:41.269 --> 00:11:46.870
intent keyword. In just five months, that one piece of content generated twenty
162
00:11:46.950 --> 00:11:52.460
seven demo requests and one thousand nine
hundred and two referring domains, and all
163
00:11:52.620 --> 00:11:56.620
time high for clear company. If
you're looking for results like this with your
164
00:11:56.659 --> 00:12:01.090
search engine marketing, there's a good
chance directive can help. Visit Directive consultingcom
165
00:12:01.409 --> 00:12:05.090
and get a free customized proposal.
All right, let's get back to the
166
00:12:05.169 --> 00:12:11.090
show. Your fifth and final tip
actually comes from a friend of ours,
167
00:12:11.129 --> 00:12:15.610
mutual friend, Ethan BIA at bombomb
right and not surprisingly coming from him,
168
00:12:16.039 --> 00:12:20.879
having sent thousands of videos and the
expertise they have in using video for business
169
00:12:22.320 --> 00:12:24.840
over at bombomb would love to hear
what you and Ethan we're talking about here.
170
00:12:24.879 --> 00:12:30.990
Recently so he had a great video
on Linkedin and it was really about
171
00:12:31.470 --> 00:12:33.509
that from most people when they think
of video, they get star Struck.
172
00:12:33.590 --> 00:12:37.470
They the lights are shining on them
and they kind of just close right,
173
00:12:37.870 --> 00:12:41.029
their arms are a crossed and they
just they don't think that they're the right
174
00:12:41.110 --> 00:12:43.899
person for video. But what Ethan
says is that video can be used in
175
00:12:45.259 --> 00:12:48.580
any form right. It doesn't need
to be a full on production. So
176
00:12:48.700 --> 00:12:52.940
it's just a simple, simple medium
for your message. So anything that you
177
00:12:54.059 --> 00:12:58.299
type up and sand or published can
actually be delivered in a simple personal video.
178
00:12:58.690 --> 00:13:01.409
So whether you have it's a simple
Webcam, so you have a bac
179
00:13:01.490 --> 00:13:05.529
of pro, or maybe your smartphone, it's really an easy way to communicate
180
00:13:05.610 --> 00:13:09.169
to the people that matter to you
and your business, and I think that's
181
00:13:09.330 --> 00:13:11.809
super key. So that video can
go in in emails, as we talked
182
00:13:11.809 --> 00:13:16.799
about before, maybe text messages,
if you have that type of technology to
183
00:13:16.879 --> 00:13:20.840
reach out your customers, or maybe
with social messages. We've seen that linked
184
00:13:20.919 --> 00:13:24.600
in and facebook, the native video
on there, is really a way to
185
00:13:24.720 --> 00:13:28.990
keep people on their network and video
definitely key to that. And so I
186
00:13:30.110 --> 00:13:37.190
think even is a great suggestion on
don't discount video just because you're not the
187
00:13:37.269 --> 00:13:41.460
face for video. It's like it's
an easy way record fifteen to thirty seconds
188
00:13:41.500 --> 00:13:46.700
who you are, what your business
does, and that can easily be as
189
00:13:46.779 --> 00:13:50.179
a selling point to create those relationships, to bring people into the store,
190
00:13:50.179 --> 00:13:54.299
especially from a digital to kind in
store standpoint. Yeah, absolutely. I
191
00:13:54.340 --> 00:13:58.370
mean it goes off of what you
were talking about earlier in the third tip
192
00:13:58.409 --> 00:14:01.529
about Google my business and having something
there for people to interact with, not
193
00:14:01.649 --> 00:14:05.169
only to answer their questions, but
the video it might be to answer their
194
00:14:05.210 --> 00:14:09.919
questions, but it I also,
might be simply to humanize your brand right
195
00:14:11.120 --> 00:14:15.679
and give them a face to that
logo, to the people behind it,
196
00:14:15.759 --> 00:14:18.720
as you mentioned before, maybe featuring
some of your employees, your team members,
197
00:14:18.759 --> 00:14:22.840
let them know what it's going to
be like if they step into your
198
00:14:22.879 --> 00:14:26.710
store or if they start engaging with
your business, if your B to be
199
00:14:26.870 --> 00:14:30.750
whatever the case might be. So
I agree with that. I saw Ethan's
200
00:14:30.750 --> 00:14:33.990
video about Oh, I'm, quote
unquote, not a video person, and
201
00:14:33.350 --> 00:14:37.029
if you can get beyond that,
how you can realize that the myth that's
202
00:14:37.070 --> 00:14:41.460
there. So he dispelled that really
well. I think one of the things
203
00:14:41.500 --> 00:14:46.100
he said is, you know,
if you are a kind, thoughtful professional
204
00:14:46.259 --> 00:14:48.659
person in real life, then you
can be that on video. It just
205
00:14:48.740 --> 00:14:52.370
takes a little bit of practice to
get comfort. Of course there and obviously
206
00:14:52.529 --> 00:14:56.129
that's there, but by not doing
it you're definitely leaving a lot on the
207
00:14:56.210 --> 00:15:01.129
table that you could communicate and share
your best asset, which is yourself and
208
00:15:01.409 --> 00:15:05.169
your team that you've put together to
serve your customers. So I love rounding
209
00:15:05.210 --> 00:15:09.440
it out with that tip and echoing
what Ethan shared on Linkedin recently. Randy.
210
00:15:09.840 --> 00:15:13.879
All right, well, Randy,
I really appreciate the tips that you
211
00:15:13.919 --> 00:15:18.960
shared today. Some thoughts on not
leaving email out of your mix, influencer
212
00:15:20.039 --> 00:15:22.789
marketing for small business, a couple
of tips on Google my business, both
213
00:15:22.830 --> 00:15:28.269
organic and search, and thinking about
creative ways you can use video, either
214
00:15:28.710 --> 00:15:31.870
within Google my business, with your
text engagement platform, with email. A
215
00:15:33.230 --> 00:15:37.179
lot of different ways you can use
video outside of you know that one paid
216
00:15:37.220 --> 00:15:41.139
add that you paid twenty Fivezero for
to have post produced that one time with
217
00:15:41.259 --> 00:15:45.820
simple personal videos. If people listening
to this, Randy, would like to
218
00:15:46.139 --> 00:15:50.090
learn more about eight by eight stay
connected with you, subscribe to your podcast.
219
00:15:50.370 --> 00:15:52.330
On the topic of communications, what's
the best way for them to find
220
00:15:52.330 --> 00:15:56.570
you guys, or reach out to
you personally? Yeah, so we gathered
221
00:15:56.649 --> 00:16:00.690
all these tips on our blog and
we have some more related to small business.
222
00:16:00.730 --> 00:16:03.679
So definitely check out our blog at
a byecom blog. And then we
223
00:16:03.759 --> 00:16:08.519
also speaking of a video. We
have a new product that we just launched
224
00:16:08.600 --> 00:16:14.639
that really focuses around the video meetings
experience. So for any small business,
225
00:16:14.960 --> 00:16:18.909
whether entrepreneur or even a large size
business, we have a video product that's
226
00:16:18.950 --> 00:16:22.309
for free, that's limitless in terms
of minutes and it's something that you can
227
00:16:22.389 --> 00:16:27.269
easily connect with your customers or vendors
or prospects. So that is if you
228
00:16:27.350 --> 00:16:30.830
go to our website bycom, you'll
see it by video meetings there for you
229
00:16:30.870 --> 00:16:36.100
guys try out. So yeah,
I'm really excited to see how small business
230
00:16:36.580 --> 00:16:41.139
Saturday comes about. I will be
definitely checking out a couple small businesses of
231
00:16:41.220 --> 00:16:44.899
myself and actually going into the store. There's one that I go to that
232
00:16:45.059 --> 00:16:48.610
has it's more of a home interior
decorating store that has a have a Hawaiian
233
00:16:48.649 --> 00:16:51.929
flare to it. So I love
that store. And then, of course,
234
00:16:51.970 --> 00:16:56.889
a couple restaurants on that Saturday.
So definitely look forward to kind of
235
00:16:56.929 --> 00:16:59.889
hearing what everybody else it's doing on
small business Saturday. I love it.
236
00:16:59.970 --> 00:17:02.440
Man, Randy, always great to
Ta out with you. Thanks again for
237
00:17:02.600 --> 00:17:03.839
being, I guess, in the
share today. Man, he welcome.
238
00:17:03.960 --> 00:17:11.880
Thanks. We totally get it.
We publish a ton of content on this
239
00:17:11.960 --> 00:17:15.319
podcast and it can be a lot
to keep up with. That's why we've
240
00:17:15.359 --> 00:17:18.990
started the BB growth big three,
a no fluff email that boils down our
241
00:17:19.069 --> 00:17:23.789
three biggest takeaways from an entire week
of episodes. Sign up today at Sweet
242
00:17:23.789 --> 00:17:30.779
Phish Mediacom Big Three. That sweet
fish Mediacom Big Three