Nov. 18, 2019

1165: 5 Marketing Tips for Small Business Saturday w/ Randy Ksar

In this episode we talk to , Senior Social Media Manager at  & Host of  podcast. For more small business marketing tips, go to: Get Access to the new (free) .  drives search marketing results for enterprise...

In this episode we talk to Randy Ksar, Senior Social Media Manager at 8x8 & Host of Communications. Transformed. podcast.

For more small business marketing tips, go to:

https://link.8x8.com/smallbizsat19

Get Access to the new (free) 8x8 Video Meetings.


Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.

Learn more at: directiveconsulting.com


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Transcript
WEBVTT 1 00:00:00.080 --> 00:00:04.519 Are you struggling to come up with original content weekend and week out? Start 2 00:00:04.559 --> 00:00:09.189 a podcast, interview your ideal clients, let them talk about what they care 3 00:00:09.230 --> 00:00:14.830 about most and never run out of content ideas again. Learn more at sweetphish 4 00:00:14.910 --> 00:00:23.940 MEDIACOM. You're listening to be tob growth, a daily podcast for B TOB 5 00:00:24.059 --> 00:00:28.179 leaders. We've interviewed names you've probably heard before, like Gary Vannerd truck and 6 00:00:28.219 --> 00:00:32.020 Simon Senek, but you've probably never heard from the majority of our guests. 7 00:00:32.659 --> 00:00:37.450 That's because the bulk of our interviews aren't with professional speakers and authors. Most 8 00:00:37.530 --> 00:00:41.570 of our guests are in the trenches leading sales and marketing teams. They're implementing 9 00:00:41.649 --> 00:00:46.649 strategy, they're experimenting with tactics, they're building the fastest growing BB companies in 10 00:00:46.689 --> 00:00:49.969 the world. My name is James Carberry. I'm the founder of sweet fish 11 00:00:50.000 --> 00:00:53.479 media, a podcast agency for BB brands, and I'm also one of the 12 00:00:53.600 --> 00:00:57.840 cohosts of the show. When we're not interviewing sales and marketing leaders, you'll 13 00:00:57.880 --> 00:01:00.560 hear stories from behind the scenes of our own business. Will share the ups 14 00:01:00.600 --> 00:01:04.230 and downs of our journey as we attempt to take over the world. Just 15 00:01:04.430 --> 00:01:15.950 getting well maybe let's get into the show. Welcome back to be tob growth. 16 00:01:15.989 --> 00:01:19.859 I'm Logan lyles with sweet fish media. I'm joined today by Randy Kassar. 17 00:01:19.980 --> 00:01:23.459 He's the senior social media manager over at eight by eight and host of 18 00:01:23.540 --> 00:01:27.420 the communications transformed podcast. Randy, how's it going today? Man, it's 19 00:01:27.459 --> 00:01:30.420 going great. Man, it's Great Day. Happy to be here, lucky 20 00:01:30.459 --> 00:01:34.250 enough to chat with you on your birthday. This will be going live a 21 00:01:34.290 --> 00:01:38.450 little bit after that. But another good day coming up on the calendar Small 22 00:01:38.489 --> 00:01:42.250 Business Saturday. So we're going to be talking about five specific marketing tips for 23 00:01:42.489 --> 00:01:47.280 small businesses as we gear up for Small Business Saturday. Before we get into 24 00:01:47.280 --> 00:01:49.719 those tips, though, I would love for you to share with listeners a 25 00:01:49.760 --> 00:01:53.359 little bit more about yourself and, for those who aren't familiar, what you 26 00:01:53.519 --> 00:01:56.200 in the team at eight by eight or up to these days. Yeah, 27 00:01:56.319 --> 00:02:00.040 thanks. So my name is Randy Casar and based here in sounds a, 28 00:02:00.200 --> 00:02:01.950 California, and I working to come to called a by eight, where a 29 00:02:02.189 --> 00:02:08.430 SASS provider, a voice, video chat contact center and Enterprise Api solutions on 30 00:02:09.150 --> 00:02:15.780 in this really helping businesses of any size with their communications, and so I'm 31 00:02:15.900 --> 00:02:21.419 in roll where I focus a lot on our customers as well as our prospects, 32 00:02:21.539 --> 00:02:25.340 on what's happening from a business communication standpoint, from a from a trending 33 00:02:25.419 --> 00:02:30.729 perspective, and so what I've done is talk to a few experts, people 34 00:02:30.770 --> 00:02:34.129 that I know, as well as some of my some of my contexts refer 35 00:02:34.169 --> 00:02:38.530 to me, and we've got these tips for Small Business Saturday, which is 36 00:02:38.569 --> 00:02:42.650 having on November thirty, and I'm excited to share those with you. Awesome 37 00:02:42.729 --> 00:02:45.120 and well, let's dive right into those. The first, I know, 38 00:02:45.479 --> 00:02:49.400 is one that was shared with you specifically around email marketing. You know, 39 00:02:49.560 --> 00:02:53.800 some people say email is dead. I tend to disagree with that because I'm 40 00:02:53.840 --> 00:02:55.680 in my inbox all day, every day. And why? Now you have 41 00:02:55.840 --> 00:03:00.110 to compete there. There are some things that you can do to leverage the 42 00:03:00.229 --> 00:03:04.310 attention that is still on emails. To tell us a little bit about your 43 00:03:04.310 --> 00:03:07.389 tip when it comes to email for small business. Randy. Yeah, so 44 00:03:07.469 --> 00:03:10.349 my Buddy Lucas over at Ellim, he's a director of marketing communications. I 45 00:03:10.389 --> 00:03:15.340 used to work with him at visa and he really wanted to share a tip 46 00:03:15.419 --> 00:03:20.860 around, although social media marketing is important for small businesses, email marketing. 47 00:03:21.379 --> 00:03:23.139 What he says, is the gift that keeps on giving and should be a 48 00:03:23.219 --> 00:03:29.930 key component for any small businesses marketing efforts. so by capturing an email right 49 00:03:29.969 --> 00:03:32.689 which you go to sign up for a newsletter, you sign up for whether 50 00:03:32.689 --> 00:03:37.370 you purse something, you kind of opt in. That's really where the relationships 51 00:03:37.449 --> 00:03:39.689 start, especially from a digital standpoint, or if you're in store and you 52 00:03:39.729 --> 00:03:44.039 want to sign up as you're checking out to be on the list for discounts 53 00:03:44.080 --> 00:03:49.400 or events that they're happening. He was telling us about he lives over here 54 00:03:49.439 --> 00:03:53.080 in the East Bay, over in this the CENTRANUSCO Bay area, and this 55 00:03:53.280 --> 00:03:55.550 local wine tasting room. He says there's a good job of a learning him 56 00:03:55.669 --> 00:04:00.030 to new releases, especially events and and other promotions. I keep him coming 57 00:04:00.110 --> 00:04:04.870 back and really drives kind of his reason why you go from from that particular 58 00:04:04.949 --> 00:04:09.990 store to another one star. So it's definitely, as he says, a 59 00:04:10.099 --> 00:04:15.780 win win or betty, a wine wine for both so exactly. So we 60 00:04:15.860 --> 00:04:17.779 can throw in a little pun there, but I think that's true and that 61 00:04:18.100 --> 00:04:23.980 email is definitely a almost in a way that handwriting is a lost start. 62 00:04:24.689 --> 00:04:29.290 Email sometimes is often forgotten when you think about social media marketing and just kind 63 00:04:29.290 --> 00:04:31.689 of getting the word out. Yeah, absolutely, we've been actually focused on 64 00:04:31.810 --> 00:04:38.089 this and just growing this show and other podcast looking at how can we capture 65 00:04:38.170 --> 00:04:42.199 emails and how can we use that as a regular engagement tool. It seems 66 00:04:42.240 --> 00:04:46.040 like it's should just be table stakes, but it's almost becoming a little bit 67 00:04:46.079 --> 00:04:48.839 of a lost art as we focus on other channelso coming back to that for 68 00:04:49.079 --> 00:04:53.110 the wine, wine, you know, good dad joke, good pun is 69 00:04:53.230 --> 00:04:57.709 always fair game in my opinion. Rady. Let's talk about the next one. 70 00:04:57.949 --> 00:05:00.269 This is another one where I've seen people say, well, it's dead, 71 00:05:00.310 --> 00:05:04.589 it's already declining. We haven't even touched it yet, and that's influencer 72 00:05:04.670 --> 00:05:09.060 marketing. Tell us a little bit about the tip that you've you've gathered on 73 00:05:09.259 --> 00:05:12.379 this point specifically. First, small business. Saturday, Randy. Sure. 74 00:05:12.420 --> 00:05:15.899 So I talked to some Neil Schaeffer, and he's but in my social media 75 00:05:15.899 --> 00:05:18.180 consultant. It's a speaker and he's coming out of a cool book called the 76 00:05:18.259 --> 00:05:23.810 business of influence, and what he talked to me about is in store marketing, 77 00:05:23.850 --> 00:05:26.810 especially for small business. When you took of Ablestore Marketing, you think 78 00:05:26.810 --> 00:05:32.009 of really high budget type of projects. And campaigns. But really what small 79 00:05:32.009 --> 00:05:36.839 business and leverage is search, right. So search within Linkedin, within instagram 80 00:05:36.920 --> 00:05:43.079 or even twitter is a publicly available tool and public data that's out there. 81 00:05:43.639 --> 00:05:46.959 So an easy thing that he says for small businesses that they can do is 82 00:05:46.720 --> 00:05:54.389 look for either people or perhaps a particular target at audience or particular interest that 83 00:05:54.550 --> 00:06:00.110 your business has and reach out to certain people on each of those different networks 84 00:06:00.230 --> 00:06:03.860 and either offer them either a freebee, if you will, to to use 85 00:06:03.939 --> 00:06:09.660 your product or perhaps maybe they can write about your product in a either social 86 00:06:09.699 --> 00:06:14.019 mention or a review that can go up on their blog. So it's really 87 00:06:14.459 --> 00:06:17.259 you know less about kind of that one time offer from inflancer standpoint because, 88 00:06:17.259 --> 00:06:21.209 right, influencers, they love working with businesses. I mean that's what they're 89 00:06:21.610 --> 00:06:25.930 they're trying to make a living on, but they also like the long term 90 00:06:26.009 --> 00:06:29.410 relationships. So now I can they start talking about your business, but they 91 00:06:29.449 --> 00:06:33.439 can become a really valuable user and consumer to give you feedback on how the 92 00:06:33.480 --> 00:06:36.240 product is and kind of what the last trends are from the personas that you're 93 00:06:36.240 --> 00:06:40.079 trying to reach. I love the two things you were saying. They're randy. 94 00:06:40.399 --> 00:06:45.079 One don't think about influencer marketing as this one and done and to you 95 00:06:45.240 --> 00:06:50.310 don't need a huge name and NBA star, a celebrity, a kardashian exhausted 96 00:06:50.470 --> 00:06:55.069 have an influencer marketing campaign. You just need to find the people who have 97 00:06:55.230 --> 00:06:59.189 an audience with the folks that you're trying to reach. Or there's that overlap 98 00:06:59.350 --> 00:07:04.300 between the typical interests of your buyer personas and the interest in the following that 99 00:07:04.459 --> 00:07:08.740 this influencer may have. So let's go from there and talk about something you 100 00:07:08.860 --> 00:07:13.060 mentioned earlier in Google my business. That something that might not even be on 101 00:07:13.860 --> 00:07:17.569 a business leaders or a marketing leaders radar for their small business. Yeah, 102 00:07:17.649 --> 00:07:23.370 so this is a great tool that's essentially free to use. Right and what 103 00:07:23.490 --> 00:07:27.889 Google my business is is that when users are searching for you on Google maps 104 00:07:27.889 --> 00:07:31.759 or Google search, you have an opportunity to claim that, to claim that 105 00:07:31.879 --> 00:07:38.040 search. It appears either within this Google maps search results or within the search 106 00:07:38.079 --> 00:07:42.800 results on the right hand side, and it's a way to not only offer 107 00:07:43.480 --> 00:07:46.149 kind of general information about your business but also an offer. And so I 108 00:07:46.230 --> 00:07:50.069 talked to my my co worker. Actually can't he's a SEO manager here at 109 00:07:50.069 --> 00:07:54.990 a bite and he was saying the behavior of consumers is changing every day as 110 00:07:55.029 --> 00:07:59.980 we use our smartphones and coming ubiquitous. And one of the things that you 111 00:08:00.100 --> 00:08:03.019 mentioned is Google, my business, become the go too for most consumers looking 112 00:08:03.060 --> 00:08:05.980 to find a business location, a phone number or website. So say you're 113 00:08:07.019 --> 00:08:11.220 looking for Phonore of a nail salon, though, or perhaps a phone number 114 00:08:11.259 --> 00:08:15.970 of a car parts store or something like that. That's where you're going to 115 00:08:16.050 --> 00:08:20.129 get the information right, and so business owners now have the flexibility to really 116 00:08:22.129 --> 00:08:26.529 optimize and personalize that business listing within organic search, right. So it's not 117 00:08:26.569 --> 00:08:31.039 a paid search opportunity there, and it's a great way to proactively manage your 118 00:08:31.080 --> 00:08:35.960 listening. So by adding Canada saying, you can add hours of operation, 119 00:08:35.240 --> 00:08:39.919 can actually post your pictures of your business, whether it's the inside or the 120 00:08:39.000 --> 00:08:45.870 outside, or maybe your employees, and you can also make products available as 121 00:08:45.909 --> 00:08:48.029 an offer, so you can do status updates. That's some of that people 122 00:08:48.029 --> 00:08:52.070 will see when they're looking at your listenings across cooled by business. Yeah, 123 00:08:52.230 --> 00:08:56.460 definitely, the more that you can put in there, the more that you're 124 00:08:56.460 --> 00:08:58.179 going to be visible, because you talk about, you know, doing search 125 00:08:58.220 --> 00:09:01.980 quickly from our phones. The other thing is, you know, looking at 126 00:09:03.299 --> 00:09:07.019 the proliferation of smart speakers, you know a lot of folks are using Alexa 127 00:09:07.139 --> 00:09:11.049 to search. A lot of folks like me, are using Google's products from 128 00:09:11.049 --> 00:09:15.929 their assistant to their home or the home. Many, I guess it's many, 129 00:09:16.970 --> 00:09:20.490 rebrand there. But you want to be discoverable on all of those platforms, 130 00:09:20.570 --> 00:09:24.440 including that audio search. And then what do they see? Is there 131 00:09:24.480 --> 00:09:28.960 a lot of information? That makes it easy or it? Do they not 132 00:09:28.080 --> 00:09:31.200 see a lot and then they're on to that next listing. So it really 133 00:09:31.279 --> 00:09:35.480 great advice there. So you're talking about you know there's benefits outside of paid 134 00:09:35.519 --> 00:09:39.909 search, just with your organic visibility with Google my business, but there is 135 00:09:41.070 --> 00:09:45.509 some ways to leverage paid search with Google my business as well. So let's 136 00:09:45.509 --> 00:09:48.070 kind of take it to the next step there, Andy. So it's talking 137 00:09:48.070 --> 00:09:50.549 to my contact George, or a digital third coast or in Chicago, and 138 00:09:52.269 --> 00:09:56.500 he was saying that if you're some local small business and you you should be 139 00:09:56.580 --> 00:09:58.740 looking at the Google my business metrics. So Google my business gives you metrics 140 00:09:58.779 --> 00:10:03.659 in terms of WHO's looking at your profile. How many people I look at 141 00:10:03.659 --> 00:10:05.899 your photos, how many people cliff on clift on your offers. So there's 142 00:10:05.899 --> 00:10:11.970 a lot of great metrics there and it really should be matched up in terms 143 00:10:11.970 --> 00:10:16.570 of Bili a brand with paid media. So what they've seen is substantial jumps 144 00:10:16.649 --> 00:10:20.049 and direct searches and Google my business after running search campaigns and youtube campaigns for 145 00:10:20.169 --> 00:10:24.600 local businesses. So with reporting being flawed due to device switching, discribing on 146 00:10:24.639 --> 00:10:28.279 mobile action, dess up. You can usually make bad calls if you're too 147 00:10:28.320 --> 00:10:33.960 Silod and your dad analysis. So your customers don't experience your brand in silence. 148 00:10:33.080 --> 00:10:37.509 So look at it from a kind of full picture perspective before you determine 149 00:10:37.509 --> 00:10:41.669 the effectiveness of your PPC account. Oh Man, that's that's really good advice. 150 00:10:41.750 --> 00:10:46.509 We were just just had on Rambod with Hawk Sem and one of his 151 00:10:48.230 --> 00:10:52.340 five PPC fails was about that reporting, not looking at the whole picture. 152 00:10:52.500 --> 00:10:56.340 So you bringing it back there just kind of reinforces the importance of that, 153 00:10:56.740 --> 00:11:01.659 especially within this context. Do ranny. For Today's growth story, will be 154 00:11:01.779 --> 00:11:07.210 talking about clear company, a fast growing talent management platform. Clear company was 155 00:11:07.250 --> 00:11:11.809 acquiring a decent number of users, but they weren't happy with their organic traffic 156 00:11:11.850 --> 00:11:18.320 or conversions. Clear Company turned to directive the Bob Search Marketing Agency to help 157 00:11:18.480 --> 00:11:24.200 increase their overall search visibility for core keywords in order to drive more organic traffic 158 00:11:24.480 --> 00:11:31.120 and bottom of the funnel leads. After identifying the core target keyword and analyzing 159 00:11:31.240 --> 00:11:37.190 the first page of Google results, directive executed a content and digital PR strategy 160 00:11:37.470 --> 00:11:41.110 to rank clear company number one on the first page of Google for the high 161 00:11:41.269 --> 00:11:46.870 intent keyword. In just five months, that one piece of content generated twenty 162 00:11:46.950 --> 00:11:52.460 seven demo requests and one thousand nine hundred and two referring domains, and all 163 00:11:52.620 --> 00:11:56.620 time high for clear company. If you're looking for results like this with your 164 00:11:56.659 --> 00:12:01.090 search engine marketing, there's a good chance directive can help. Visit Directive consultingcom 165 00:12:01.409 --> 00:12:05.090 and get a free customized proposal. All right, let's get back to the 166 00:12:05.169 --> 00:12:11.090 show. Your fifth and final tip actually comes from a friend of ours, 167 00:12:11.129 --> 00:12:15.610 mutual friend, Ethan BIA at bombomb right and not surprisingly coming from him, 168 00:12:16.039 --> 00:12:20.879 having sent thousands of videos and the expertise they have in using video for business 169 00:12:22.320 --> 00:12:24.840 over at bombomb would love to hear what you and Ethan we're talking about here. 170 00:12:24.879 --> 00:12:30.990 Recently so he had a great video on Linkedin and it was really about 171 00:12:31.470 --> 00:12:33.509 that from most people when they think of video, they get star Struck. 172 00:12:33.590 --> 00:12:37.470 They the lights are shining on them and they kind of just close right, 173 00:12:37.870 --> 00:12:41.029 their arms are a crossed and they just they don't think that they're the right 174 00:12:41.110 --> 00:12:43.899 person for video. But what Ethan says is that video can be used in 175 00:12:45.259 --> 00:12:48.580 any form right. It doesn't need to be a full on production. So 176 00:12:48.700 --> 00:12:52.940 it's just a simple, simple medium for your message. So anything that you 177 00:12:54.059 --> 00:12:58.299 type up and sand or published can actually be delivered in a simple personal video. 178 00:12:58.690 --> 00:13:01.409 So whether you have it's a simple Webcam, so you have a bac 179 00:13:01.490 --> 00:13:05.529 of pro, or maybe your smartphone, it's really an easy way to communicate 180 00:13:05.610 --> 00:13:09.169 to the people that matter to you and your business, and I think that's 181 00:13:09.330 --> 00:13:11.809 super key. So that video can go in in emails, as we talked 182 00:13:11.809 --> 00:13:16.799 about before, maybe text messages, if you have that type of technology to 183 00:13:16.879 --> 00:13:20.840 reach out your customers, or maybe with social messages. We've seen that linked 184 00:13:20.919 --> 00:13:24.600 in and facebook, the native video on there, is really a way to 185 00:13:24.720 --> 00:13:28.990 keep people on their network and video definitely key to that. And so I 186 00:13:30.110 --> 00:13:37.190 think even is a great suggestion on don't discount video just because you're not the 187 00:13:37.269 --> 00:13:41.460 face for video. It's like it's an easy way record fifteen to thirty seconds 188 00:13:41.500 --> 00:13:46.700 who you are, what your business does, and that can easily be as 189 00:13:46.779 --> 00:13:50.179 a selling point to create those relationships, to bring people into the store, 190 00:13:50.179 --> 00:13:54.299 especially from a digital to kind in store standpoint. Yeah, absolutely. I 191 00:13:54.340 --> 00:13:58.370 mean it goes off of what you were talking about earlier in the third tip 192 00:13:58.409 --> 00:14:01.529 about Google my business and having something there for people to interact with, not 193 00:14:01.649 --> 00:14:05.169 only to answer their questions, but the video it might be to answer their 194 00:14:05.210 --> 00:14:09.919 questions, but it I also, might be simply to humanize your brand right 195 00:14:11.120 --> 00:14:15.679 and give them a face to that logo, to the people behind it, 196 00:14:15.759 --> 00:14:18.720 as you mentioned before, maybe featuring some of your employees, your team members, 197 00:14:18.759 --> 00:14:22.840 let them know what it's going to be like if they step into your 198 00:14:22.879 --> 00:14:26.710 store or if they start engaging with your business, if your B to be 199 00:14:26.870 --> 00:14:30.750 whatever the case might be. So I agree with that. I saw Ethan's 200 00:14:30.750 --> 00:14:33.990 video about Oh, I'm, quote unquote, not a video person, and 201 00:14:33.350 --> 00:14:37.029 if you can get beyond that, how you can realize that the myth that's 202 00:14:37.070 --> 00:14:41.460 there. So he dispelled that really well. I think one of the things 203 00:14:41.500 --> 00:14:46.100 he said is, you know, if you are a kind, thoughtful professional 204 00:14:46.259 --> 00:14:48.659 person in real life, then you can be that on video. It just 205 00:14:48.740 --> 00:14:52.370 takes a little bit of practice to get comfort. Of course there and obviously 206 00:14:52.529 --> 00:14:56.129 that's there, but by not doing it you're definitely leaving a lot on the 207 00:14:56.210 --> 00:15:01.129 table that you could communicate and share your best asset, which is yourself and 208 00:15:01.409 --> 00:15:05.169 your team that you've put together to serve your customers. So I love rounding 209 00:15:05.210 --> 00:15:09.440 it out with that tip and echoing what Ethan shared on Linkedin recently. Randy. 210 00:15:09.840 --> 00:15:13.879 All right, well, Randy, I really appreciate the tips that you 211 00:15:13.919 --> 00:15:18.960 shared today. Some thoughts on not leaving email out of your mix, influencer 212 00:15:20.039 --> 00:15:22.789 marketing for small business, a couple of tips on Google my business, both 213 00:15:22.830 --> 00:15:28.269 organic and search, and thinking about creative ways you can use video, either 214 00:15:28.710 --> 00:15:31.870 within Google my business, with your text engagement platform, with email. A 215 00:15:33.230 --> 00:15:37.179 lot of different ways you can use video outside of you know that one paid 216 00:15:37.220 --> 00:15:41.139 add that you paid twenty Fivezero for to have post produced that one time with 217 00:15:41.259 --> 00:15:45.820 simple personal videos. If people listening to this, Randy, would like to 218 00:15:46.139 --> 00:15:50.090 learn more about eight by eight stay connected with you, subscribe to your podcast. 219 00:15:50.370 --> 00:15:52.330 On the topic of communications, what's the best way for them to find 220 00:15:52.330 --> 00:15:56.570 you guys, or reach out to you personally? Yeah, so we gathered 221 00:15:56.649 --> 00:16:00.690 all these tips on our blog and we have some more related to small business. 222 00:16:00.730 --> 00:16:03.679 So definitely check out our blog at a byecom blog. And then we 223 00:16:03.759 --> 00:16:08.519 also speaking of a video. We have a new product that we just launched 224 00:16:08.600 --> 00:16:14.639 that really focuses around the video meetings experience. So for any small business, 225 00:16:14.960 --> 00:16:18.909 whether entrepreneur or even a large size business, we have a video product that's 226 00:16:18.950 --> 00:16:22.309 for free, that's limitless in terms of minutes and it's something that you can 227 00:16:22.389 --> 00:16:27.269 easily connect with your customers or vendors or prospects. So that is if you 228 00:16:27.350 --> 00:16:30.830 go to our website bycom, you'll see it by video meetings there for you 229 00:16:30.870 --> 00:16:36.100 guys try out. So yeah, I'm really excited to see how small business 230 00:16:36.580 --> 00:16:41.139 Saturday comes about. I will be definitely checking out a couple small businesses of 231 00:16:41.220 --> 00:16:44.899 myself and actually going into the store. There's one that I go to that 232 00:16:45.059 --> 00:16:48.610 has it's more of a home interior decorating store that has a have a Hawaiian 233 00:16:48.649 --> 00:16:51.929 flare to it. So I love that store. And then, of course, 234 00:16:51.970 --> 00:16:56.889 a couple restaurants on that Saturday. So definitely look forward to kind of 235 00:16:56.929 --> 00:16:59.889 hearing what everybody else it's doing on small business Saturday. I love it. 236 00:16:59.970 --> 00:17:02.440 Man, Randy, always great to Ta out with you. Thanks again for 237 00:17:02.600 --> 00:17:03.839 being, I guess, in the share today. Man, he welcome. 238 00:17:03.960 --> 00:17:11.880 Thanks. We totally get it. We publish a ton of content on this 239 00:17:11.960 --> 00:17:15.319 podcast and it can be a lot to keep up with. That's why we've 240 00:17:15.359 --> 00:17:18.990 started the BB growth big three, a no fluff email that boils down our 241 00:17:19.069 --> 00:17:23.789 three biggest takeaways from an entire week of episodes. Sign up today at Sweet 242 00:17:23.789 --> 00:17:30.779 Phish Mediacom Big Three. That sweet fish Mediacom Big Three