1163: How to Write a Book (& Case Studies) from Your Podcast Content w/ Sangram Vajre

WEBVTT 1 00:00:00.000 --> 00:00:04.200 Are you trying to establish your brand as a thought leader? Start a PODCAST, 2 00:00:04.679 --> 00:00:09.750 invite industry experts to be guests on your show and watch your brand become 3 00:00:09.789 --> 00:00:14.830 the prime resource for decision makers in your industry. Learn more at sweet phish 4 00:00:14.910 --> 00:00:24.300 MEDIACOM. You're listening to be tob growth, a daily podcast for B TOB 5 00:00:24.420 --> 00:00:28.539 leaders. We've interviewed names you've probably heard before, like Gary Vander truck and 6 00:00:28.579 --> 00:00:32.380 Simon Senek, but you've probably never heard from the majority of our guests. 7 00:00:33.020 --> 00:00:37.770 That's because the bulk of our interviews aren't with professional speakers and authors. Most 8 00:00:37.810 --> 00:00:41.929 of our guests are in the trenches leading sales and marketing teams. They're implementing 9 00:00:41.969 --> 00:00:46.969 strategy, they're experimenting with tactics, they're building the fastest growing BTB companies in 10 00:00:47.009 --> 00:00:50.280 the world. My name is James Carberry. I'm the founder of sweet fish 11 00:00:50.359 --> 00:00:53.880 media, a podcast agency for BB brands, and I'm also one of the 12 00:00:53.960 --> 00:00:58.159 cohosts of this show. When we're not interviewing sales and marketing leaders, you'll 13 00:00:58.200 --> 00:01:00.880 hear stories from behind the scenes of our own business. Will share the ups 14 00:01:00.920 --> 00:01:04.549 and downs of our journey as we attempt to take over the world. Just 15 00:01:04.709 --> 00:01:12.109 getting well, maybe let's get into the show. Hey, everybody, logan 16 00:01:12.150 --> 00:01:15.870 with sweet fish here. Before we get straight into today's interview, I wanted 17 00:01:15.909 --> 00:01:19.340 to let you know about another podcast you might enjoy. If you were a 18 00:01:19.459 --> 00:01:25.859 regular listener of this show, you'll probably really like the B Tob Revenue Executive 19 00:01:25.900 --> 00:01:30.219 Experience With Chad Sanderson over at value selling associates. Chad is a good friend 20 00:01:30.260 --> 00:01:34.489 of ours here at Sweet Fish, a phenomenal podcast host. I really liked 21 00:01:34.650 --> 00:01:40.090 one of his older episodes from probably a year back, with Tyde Caponey, 22 00:01:40.370 --> 00:01:46.569 the author of the transparency sailed. Great conversation about leveraging honesty, transparency and 23 00:01:46.730 --> 00:01:52.439 a value added approach in BB sales. Check out the BB Revenue Executive Experience 24 00:01:52.680 --> 00:01:56.879 With Chad Sanderson on apple podcast for anywhere you do your list. All right, 25 00:01:57.079 --> 00:02:00.709 now let's really get into the show. Welcome back to BEDB growth. 26 00:02:00.790 --> 00:02:05.709 I am your host for today's episode, Nikki Ivy, with sweet fish media. 27 00:02:05.989 --> 00:02:07.870 Guys, if you hear a little extra pep in my voice to day, 28 00:02:07.909 --> 00:02:12.590 is because I'm finally getting to sit down with sang rum vised rate of 29 00:02:12.789 --> 00:02:15.219 terminus, saying Rom are you doing today? I am great, Nikki. 30 00:02:15.300 --> 00:02:19.900 Great to your voice love what you do, love your authentic self. So 31 00:02:20.419 --> 00:02:23.099 it's fun to be here. Yeah, y'all should know, we talked a 32 00:02:23.139 --> 00:02:28.060 little bit offline and Saram has already taught me like three life altering things this 33 00:02:28.259 --> 00:02:32.610 morning. So hopefully we get to do that for you listeners. Now we're 34 00:02:32.650 --> 00:02:35.729 going to come on a couple of things today. We're going to be obviously 35 00:02:35.729 --> 00:02:38.210 we're going to be talking about podcasting, which is something that Sang Rome is 36 00:02:38.289 --> 00:02:43.770 obviously been crushing it at and he just written a piece on Linkedin that that 37 00:02:44.129 --> 00:02:46.639 I think we're lo did a good job of not really not just making the 38 00:02:46.719 --> 00:02:52.080 case for podcasting at the business level, but really letting us in on, 39 00:02:52.599 --> 00:02:54.400 you know, how it affected him and the other things in his life and 40 00:02:54.520 --> 00:02:58.080 career that it's built into. So, Singer, and can't wait you to 41 00:02:58.120 --> 00:03:00.110 share that with us. We're going to talk about how that affects sales. 42 00:03:00.189 --> 00:03:05.030 We're going to talk about his book, on the experience that he had writing 43 00:03:05.110 --> 00:03:08.870 that pretty briefly and then, as newsletter, becoming intentional. And so first, 44 00:03:09.229 --> 00:03:12.750 for anybody who might have been living under a rock real quick, seeing 45 00:03:12.830 --> 00:03:15.900 room gives a bit of background on yourself. And we're in the folks of 46 00:03:15.900 --> 00:03:19.780 terminus are up to sure so, but for the folks who don't know me, 47 00:03:20.020 --> 00:03:23.620 most recently I ran marketing at part dot and we got a quad to 48 00:03:23.219 --> 00:03:27.370 exact target and then when the Sales Force U spent a couple of years at 49 00:03:27.409 --> 00:03:31.289 sales force and then started termin us about five years ago when ABM or a 50 00:03:31.370 --> 00:03:36.810 congress marketing wasn't even a thing and landed a flag at that time. It's 51 00:03:36.810 --> 00:03:40.169 about two thousand and fifteen. Looking back five years now it's really surreal because 52 00:03:40.169 --> 00:03:46.240 we're about two hundred people based in Atlanta and San Francisco. We end up 53 00:03:46.240 --> 00:03:49.439 writing his use that like two books on the topic, which was something my 54 00:03:49.560 --> 00:03:53.240 dad would be very proud of because he didn't think I could write. You 55 00:03:53.360 --> 00:03:55.550 know, I say that's that's kind of first sight thing that that just happened. 56 00:03:55.909 --> 00:04:00.509 And at learn a lot about the idea that without a community, which 57 00:04:00.550 --> 00:04:04.509 I seldom say, that we are simply a commodity. So each one of 58 00:04:04.629 --> 00:04:09.030 us, no matter where you are, what you do, product, services 59 00:04:09.189 --> 00:04:12.580 or just a person dying something, I think we all need to have a 60 00:04:12.659 --> 00:04:15.060 sense of community and that was probably my biggest lesson I learned the last five 61 00:04:15.100 --> 00:04:18.300 years for sure, and you know you speaking to me with that one. 62 00:04:18.339 --> 00:04:23.259 Community is literally what keeps me going, it's what keeps me alive, and 63 00:04:23.339 --> 00:04:27.730 I think people underestimate, especially as individuals, our capacity to contribute to a 64 00:04:27.810 --> 00:04:31.730 community or to to create one, and so I see that at the spirit 65 00:04:31.769 --> 00:04:33.610 of a lot of beer, at the heart of a lot of your content, 66 00:04:33.850 --> 00:04:39.560 and it's one of the reasons why I'm a fan, but vocasting in 67 00:04:39.600 --> 00:04:42.839 particularly. So one of the things yes, that you that you've gained from 68 00:04:42.879 --> 00:04:47.079 that was this this sense of community and and sort of seeing what you could 69 00:04:47.120 --> 00:04:50.279 do when you when you build one the way that you have. But another 70 00:04:50.360 --> 00:04:55.509 way that that it's you've seen it be valuable is in terms of driving sales. 71 00:04:55.910 --> 00:04:58.430 Hit us with that. Let us know what that looked like for you. 72 00:04:59.029 --> 00:05:00.670 Well, you know, when we started the PODCAST, the flip my 73 00:05:00.790 --> 00:05:05.269 phone podcast, I remember just like being curious, right, like you know, 74 00:05:05.389 --> 00:05:09.019 this is not trying to get case studies, but just being curious with 75 00:05:09.139 --> 00:05:11.660 people around, like all right, how are you doing? I started with 76 00:05:11.779 --> 00:05:15.139 interviewing a lot of the folks in the company to just get comfortable with the 77 00:05:15.259 --> 00:05:18.259 idea of podcasting. Before you, when I talked to somebody externally I'm like, 78 00:05:18.339 --> 00:05:20.259 well, this is my team, I can edit it and all that 79 00:05:20.339 --> 00:05:25.970 stuff and they'd be okay. But you start learning how to talk and how 80 00:05:26.009 --> 00:05:29.529 to communicate and, more importantly, how to listen. And this this whole 81 00:05:29.730 --> 00:05:34.610 process of podcasting, and what's incredibly amazing is that when you do the podcast, 82 00:05:34.959 --> 00:05:40.000 the other person who has who won, may not have ever done a 83 00:05:40.079 --> 00:05:44.639 podcast before. They just open up because you're just having a conversation and the 84 00:05:44.759 --> 00:05:46.360 better you get at that, the more you can get to know. So 85 00:05:47.120 --> 00:05:49.990 the reason I kind of think about that, you know, podcasting actually is 86 00:05:50.069 --> 00:05:54.949 like a fly yield that can grab your sales, because one of the stories, 87 00:05:54.990 --> 00:05:57.829 all, like all the stories that are in the book, came from 88 00:05:58.470 --> 00:06:00.589 the podcast first, and I would be just curious. And one of the 89 00:06:00.629 --> 00:06:04.899 stories is Thompson Writers, where Jillian Gardner said that they have ninety five percent 90 00:06:04.939 --> 00:06:09.459 win ray and I'm like well, get out of here, like that's impossible, 91 00:06:09.540 --> 00:06:12.139 and she's like no, that's what happened and she shared with that on 92 00:06:12.259 --> 00:06:15.579 the podcast. We brought her in the office with the case study, with 93 00:06:15.660 --> 00:06:17.649 every didn't their own hands with her. Then we wrote that story in the 94 00:06:17.810 --> 00:06:21.689 book. She came along and speaking at conferences with her because I thought nobody's 95 00:06:21.689 --> 00:06:25.850 going to believe me, so I need to bring the real life Julian Gottner 96 00:06:25.850 --> 00:06:29.569 over here. So all of these things, you think about it starting with 97 00:06:29.689 --> 00:06:33.800 this twenty minute conversation with someone. I was just interested in what their day 98 00:06:33.839 --> 00:06:39.120 in a jet life looks like, doing a countass marketing director at that company, 99 00:06:39.519 --> 00:06:43.240 and it completely changed our sales process, because now a lot of the 100 00:06:43.319 --> 00:06:46.670 sales emails that send out are like not a key study necessarily, or not 101 00:06:46.910 --> 00:06:50.269 a data sheet or a product marketing fancy stuff. It's like, Hey, 102 00:06:50.350 --> 00:06:54.509 you want to listen to someone who actually just you know, did this and 103 00:06:54.589 --> 00:06:58.829 leverage our platform or the strategy? Here's a ten minute snippet from it on 104 00:06:58.910 --> 00:07:01.139 the podcast. No need to sign up only to do anything. And people 105 00:07:01.259 --> 00:07:04.339 get like Oh yeah, I can listen and you get here in the voice. 106 00:07:04.660 --> 00:07:08.860 What's going on with this person? That's not fake, it's not over 107 00:07:09.060 --> 00:07:12.660 polished. So I think people are underestimating, as you said, the value 108 00:07:12.699 --> 00:07:15.490 of it, but even more I think they're under leveraging when they're doing it. 109 00:07:16.009 --> 00:07:20.009 On what levels. It can be leveraged throughout your organization and you're in 110 00:07:20.129 --> 00:07:24.569 your community for sure. For sure, like if it folks think about it 111 00:07:24.610 --> 00:07:28.329 as just a just another channel when it comes to marketing, then they're going 112 00:07:28.410 --> 00:07:30.519 to want to measure it that same way a lot of the time, and 113 00:07:30.560 --> 00:07:32.920 I think that's the miss. It's like you're talking about, though, but 114 00:07:33.040 --> 00:07:35.199 I think I do it well. I do also think is that this this 115 00:07:35.480 --> 00:07:39.120 curiosity being at the heart of it. If you do apply that to how 116 00:07:39.240 --> 00:07:42.839 you approach these other other channels of marketing, then you'll win. You just 117 00:07:43.000 --> 00:07:45.829 can't take what you do there and apply it to podcasting. It's got to 118 00:07:45.870 --> 00:07:48.269 be its own thing, built on the kind of cares that you're talking about. 119 00:07:48.310 --> 00:07:53.670 What you said made it a lot easier to write your book. You 120 00:07:53.750 --> 00:07:57.509 said it took you three and a half months. Get Out of here. 121 00:07:57.709 --> 00:08:00.860 Tell me how you an the sawing that. Well, I mean so by 122 00:08:00.939 --> 00:08:03.339 the time. So we and we decided maybe late last year that hey, 123 00:08:03.339 --> 00:08:07.259 let's write our second book. Right, it's time. We've done the first 124 00:08:07.300 --> 00:08:09.500 book. We were the very first book on the idea for COUNTASS marketing, 125 00:08:09.779 --> 00:08:13.529 and a lot of change in the last four years and the podcast has been 126 00:08:13.569 --> 00:08:16.769 there for about a year as well. So we had our three hundred episodes 127 00:08:18.129 --> 00:08:22.569 from the podcast. We had over a hundred audio recordings from all the flip 128 00:08:22.689 --> 00:08:26.410 off our conferences we've done. We have a new framework that you've built and 129 00:08:26.529 --> 00:08:30.279 seen it in action in the last three years called the team framework. So 130 00:08:30.439 --> 00:08:33.399 we all the almost had all the content. So the three months that we 131 00:08:33.519 --> 00:08:37.799 spent was really making sure that there's a story here. There are like the 132 00:08:37.879 --> 00:08:41.360 people on the podcast become stories in the book as we share. So everything 133 00:08:41.470 --> 00:08:46.309 was almost there. It was more about does it flow? What's what do 134 00:08:46.389 --> 00:08:48.950 you want to talk about? What is the most important? was more of 135 00:08:48.070 --> 00:08:50.509 meeting out of the things that we don't want to have it in there and 136 00:08:50.629 --> 00:08:54.629 we have galanize the whole team to say that, all right, we're going 137 00:08:54.669 --> 00:08:58.019 to pick the one or tweet two or three things in that said and we're 138 00:08:58.019 --> 00:09:00.539 going to not look at all the other things. And in the book, 139 00:09:00.539 --> 00:09:03.820 If you know that, notice in the last thirty pages are actually episodes of 140 00:09:03.980 --> 00:09:07.059 the most important podcast. We want people to listen, because we print put 141 00:09:07.139 --> 00:09:11.730 the content from it in the book and the book would be like like this 142 00:09:11.929 --> 00:09:15.690 big right, like if you want to. So we were we're tailoring it. 143 00:09:15.889 --> 00:09:18.490 So the reason it take only three and a half months, or even 144 00:09:18.529 --> 00:09:22.129 three and a half months, was to go down to the most important things, 145 00:09:22.490 --> 00:09:26.240 about stories, about myths that we wanted to dismiss, about the framework 146 00:09:26.320 --> 00:09:30.399 that we wanted to make sure it's part and center, and about the stories 147 00:09:30.440 --> 00:09:31.639 we want to share, because we had like twenty of them and we have 148 00:09:31.720 --> 00:09:35.639 to come down like six so that people can absorb it and do something. 149 00:09:35.840 --> 00:09:39.350 So a lot of people, I think Niki, think about book as like 150 00:09:39.549 --> 00:09:43.070 well, let me just go in a mountain and then look at the mountains 151 00:09:43.070 --> 00:09:46.750 and write. No, no, I mean, I don't think about it 152 00:09:46.830 --> 00:09:48.870 that way. I think about it is like really write something, or I 153 00:09:48.990 --> 00:09:52.500 wanted to do something that is like practical. That book can use it, 154 00:09:52.620 --> 00:09:56.500 leverage it, and I'm living and breathing it. It's not something I want 155 00:09:56.500 --> 00:09:58.179 to do on a montain drinking coffee watching, like, you know, mules 156 00:09:58.220 --> 00:10:01.460 or something like that. This is something real that I wanted to get it 157 00:10:01.539 --> 00:10:07.529 out. So no mule watching was it was involved. I'm like, it's 158 00:10:07.570 --> 00:10:11.649 funny. would be like it's like three years of working on it. I'm 159 00:10:11.649 --> 00:10:13.009 like, I don't know if I could have done anything. I think I 160 00:10:13.049 --> 00:10:16.730 could have only done the book. This service admitted, worse if it if 161 00:10:16.769 --> 00:10:22.559 you're ever enough taking a year or two years because everyone has opinion about marketing 162 00:10:22.639 --> 00:10:26.600 or both. Yeah, and we like have your own voice and just get 163 00:10:26.639 --> 00:10:28.799 it out there. Yeah, yeah, there's something to be said for not 164 00:10:28.919 --> 00:10:31.960 overthinking it. And as I make my way through the book, that's another 165 00:10:33.000 --> 00:10:35.440 one of the things I've sort of shines through. Right, it's so like 166 00:10:35.230 --> 00:10:41.950 real world, it's so direct and yet like while it is based on what 167 00:10:41.990 --> 00:10:45.190 I would call data points, which are these conversations that you've had with other 168 00:10:45.230 --> 00:10:50.620 marketers, it's incredibly conversational, it's incredibly like practical, the way that the 169 00:10:50.940 --> 00:10:52.899 the I don't mean one of if I want to call it advice, but 170 00:10:52.980 --> 00:10:56.340 the way that the insights come through in the book, as much as I've 171 00:10:56.659 --> 00:11:00.179 been able to get through so far. But what I it goes back to 172 00:11:00.379 --> 00:11:03.529 what you talked about as far as podcasting being under leverage. What you just 173 00:11:03.690 --> 00:11:09.009 described here is the sheer volume of content that just even one episode of a 174 00:11:09.129 --> 00:11:13.370 podcast can create, and in that way I absolutely agree. Yes, folks 175 00:11:13.370 --> 00:11:18.250 are are underleveraging it, because you so. You got the content itself and 176 00:11:18.330 --> 00:11:22.120 then you just talked about how that sort of informs built into basically wrote the 177 00:11:22.159 --> 00:11:26.399 book for You and now I've got to believe that that some of that, 178 00:11:26.600 --> 00:11:31.720 those experiences are going into your one of your newest endeavors, which is the 179 00:11:31.919 --> 00:11:35.149 becoming intentional newsletter, and how you've been sort of journal and talk a little 180 00:11:35.149 --> 00:11:39.070 about how those experiences fed into this and and what the goal is of this 181 00:11:39.190 --> 00:11:43.509 as it differs from those other but thanks for asking that and make a so 182 00:11:43.990 --> 00:11:50.340 linkedin has started this new Beta program that they're like like start doing newsletters so 183 00:11:50.460 --> 00:11:54.580 people can stay there and you can still create a longer form content. Now, 184 00:11:54.659 --> 00:11:56.259 even if you think about it just that, the reason I'm in the 185 00:11:56.340 --> 00:12:01.610 Beta program is because I've been consistently creating content on Linkedin that led me to 186 00:12:01.690 --> 00:12:05.490 be in this Beta programs. It's pretty it's like a privilege to be in 187 00:12:05.009 --> 00:12:09.289 and one of the first things I wanted to really focus on is this idea 188 00:12:09.330 --> 00:12:13.289 of becoming intentional around everything you do. Otherwise, I don't think is we're 189 00:12:13.289 --> 00:12:16.639 talking before recording. I don't think anything really happens by accident. That is 190 00:12:16.759 --> 00:12:20.840 great in people's life when we see somebody success and they say there overnight. 191 00:12:22.000 --> 00:12:24.039 No, it's not overnight. We all know that it took probably ten years 192 00:12:24.120 --> 00:12:28.480 of other type of grinding that led that person to be on that stage or 193 00:12:28.639 --> 00:12:33.230 do whatever they're doing their life. So how do we become intentional in everything 194 00:12:33.309 --> 00:12:37.429 we do? So four years ago I started just doing journaling and and people 195 00:12:37.429 --> 00:12:41.789 said journaling is really, really good, it's the product, it will help 196 00:12:41.830 --> 00:12:45.899 you think through it, and I ended up with this very simple formula that 197 00:12:45.980 --> 00:12:48.860 that just, I think, jumped off the pages for me after year when 198 00:12:48.860 --> 00:12:52.779 I look back on it, and I called it the heart formal. I 199 00:12:52.860 --> 00:12:56.460 wrote it in the the first linkedin news letter on becoming intentional. Which is 200 00:12:56.740 --> 00:13:00.049 what makes me happy. What did I embrace learning this day or do I 201 00:13:00.090 --> 00:13:03.210 need to pay attention to? Was the right thing to do and probably the 202 00:13:03.250 --> 00:13:05.009 most important. I know you do, you as well as one of my 203 00:13:05.129 --> 00:13:09.450 thankful for what I'm my grateful for, and that just became a simple formal 204 00:13:09.570 --> 00:13:13.559 of like every night I would at least three to four nights a day a 205 00:13:13.919 --> 00:13:16.840 week, I would just write edgy ARP and I would write one word, 206 00:13:16.960 --> 00:13:20.440 one sentence, maybe sometimes more, but at least I have something to start 207 00:13:20.480 --> 00:13:24.440 off as opposed to staring a point page. And what's even more interesting is 208 00:13:24.879 --> 00:13:28.509 two years ago my son Said Hey, you know, what are you doing? 209 00:13:28.629 --> 00:13:31.710 And I'm like just writing my heart and something around it. He's like, 210 00:13:31.830 --> 00:13:33.830 I want to do it, and he's like he was eight at that 211 00:13:33.950 --> 00:13:39.190 time. So he and I do that now at least three or four nights 212 00:13:39.230 --> 00:13:41.820 a week and that has become the greatest bonding time for us. So I 213 00:13:41.860 --> 00:13:45.899 feel like if a nine year old could do it and it for forty year 214 00:13:45.940 --> 00:13:48.539 old could do it, anybody could do it. So I think we covered 215 00:13:48.620 --> 00:13:52.059 a white gap there. Yeah, I love it and I hadn't ever considered 216 00:13:52.100 --> 00:13:56.409 the idea of having a framework or a model for journaling, because you're right, 217 00:13:56.490 --> 00:14:00.049 it can be difficult to figure out. Okay, like what part of 218 00:14:00.210 --> 00:14:03.769 my day do I want to or what part of what I what I've learned, 219 00:14:03.129 --> 00:14:05.129 do I even want to put down here on paper? How do I 220 00:14:05.250 --> 00:14:11.039 organize those thoughts? And you know this. This is the answer. Right. 221 00:14:11.840 --> 00:14:15.720 I think its a little easy. It's little like you and Sir Stare, 222 00:14:15.759 --> 00:14:18.720 because I face that, like I've had scribbles and all that stuff. 223 00:14:18.720 --> 00:14:20.080 I think it just made it a little bit easier for me to like, 224 00:14:20.320 --> 00:14:24.750 I don't stress out about all the stuff that I've already gone through a day. 225 00:14:24.789 --> 00:14:28.629 I want to relax this and it has this incredible coming effect, knowing 226 00:14:28.669 --> 00:14:30.990 that I know what I want to write about, because I'm kind of making 227 00:14:31.070 --> 00:14:35.870 bookmarking certain things throughout the day automatically, and then it has not become just 228 00:14:35.990 --> 00:14:39.059 a fun thing to close your day on. Is Like I did my best, 229 00:14:39.500 --> 00:14:43.019 I learned something. Grateful for what these things here's that what I need 230 00:14:43.059 --> 00:14:46.820 to pay attention to, that I probably just Gett on today and that I 231 00:14:46.940 --> 00:14:48.860 need to do home or work or whatever. That is it just it just 232 00:14:50.100 --> 00:14:52.090 closes the loop for for me at the end of the day. I love 233 00:14:52.169 --> 00:14:56.490 it so much. Consider it stolen. Listen, guys, Um you I 234 00:14:56.690 --> 00:15:00.450 follow sang rums content. I know a lot of you already do. If 235 00:15:00.450 --> 00:15:03.090 you don't find him on Linkedin, Sangram, what are other ways that folks 236 00:15:03.129 --> 00:15:05.649 can connect with you who are one to no doubt when to keep up with 237 00:15:05.769 --> 00:15:09.720 you. I think let's just keep it one one right, like linkedin. 238 00:15:09.799 --> 00:15:13.039 Just gonna put me on Linkedin. Check out the the becoming intentional, because 239 00:15:13.039 --> 00:15:16.200 that's where I'm starting to put a look more, a little bit more thought 240 00:15:16.279 --> 00:15:18.799 and longer form and hopefully well subscribe to that on Linkedin and that'd be fun. 241 00:15:20.159 --> 00:15:22.110 Yeah, and I just is a note to folks I saw. That's 242 00:15:22.149 --> 00:15:26.269 what I saw. That was different from just publishing an article on Linkedin is 243 00:15:26.309 --> 00:15:28.549 that those don't not because the algorithm those that always find the audience. So 244 00:15:28.629 --> 00:15:31.309 the ability to be able to subscribe to it is, I think, what's 245 00:15:31.389 --> 00:15:35.740 new and what's super helpful. So even if you're already, you know, 246 00:15:35.100 --> 00:15:37.940 following saying Ram, were connected with them, make sure that you you're wanting 247 00:15:37.940 --> 00:15:43.100 to follow with this newest newsletter, subscribe to it. You won't be sorry, 248 00:15:43.700 --> 00:15:46.580 because saying Rome's got hard anyway. Thank you so much. We're coming 249 00:15:46.620 --> 00:15:50.610 on the show. I could fill a million podcast episodes with questions I have 250 00:15:50.730 --> 00:15:52.610 for you about today. I'll just say thank you and we'll close it out, 251 00:15:52.970 --> 00:15:56.610 and good luck with the rest of your day and I'm so glad that 252 00:15:56.769 --> 00:15:58.210 we got to find me do this today. Sang Ram, thank you and 253 00:15:58.289 --> 00:16:02.450 maybe you're an amazing person. Thank you. Have a good one. Good 254 00:16:02.529 --> 00:16:07.440 too. Hey, everybody, Logan with sweetfish here. If you're a regular 255 00:16:07.480 --> 00:16:11.879 listener of BB growth, you know that I'm one of the cohosts of this 256 00:16:11.960 --> 00:16:15.320 show, but you may not know that I also head up the sales team 257 00:16:15.360 --> 00:16:18.990 here at sweetfish. So for those of you in sales or sales offs, 258 00:16:18.149 --> 00:16:22.110 I wanted to take a second to share something that's made us insanely more efficient 259 00:16:22.190 --> 00:16:26.230 lately. Our team has been using lead Iq for the past few months and 260 00:16:26.389 --> 00:16:30.990 what used to take us four hours gathering contact data now takes us only one. 261 00:16:32.350 --> 00:16:36.580 We're seventy five percent more efficient. We're able to move faster without bound 262 00:16:36.620 --> 00:16:41.259 prospecting and organizing our campaigns is so much easier than before. I'd highly suggest 263 00:16:41.299 --> 00:16:45.580 you guys check out lead Iq as well. You can check them out at 264 00:16:45.620 --> 00:16:49.889 lead iyeqcom. That's Elle a d iqcom.