1158: 5 Common PPC Fails & How to Avoid Them w/ Rambod Yadegar

WEBVTT 1 00:00:00.080 --> 00:00:04.519 Are you struggling to come up with original content weekend and week out? Start 2 00:00:04.559 --> 00:00:09.189 a podcast, interview your ideal clients, let them talk about what they care 3 00:00:09.230 --> 00:00:14.830 about most and never run out of content ideas again. Learn more at sweetphish 4 00:00:14.910 --> 00:00:23.940 MEDIACOM. You're listening to be tob growth, a daily podcast for B TOB 5 00:00:24.059 --> 00:00:28.179 leaders. We've interviewed names you've probably heard before, like Gary Vannerd truck and 6 00:00:28.219 --> 00:00:32.020 Simon Senek, but you've probably never heard from the majority of our guests. 7 00:00:32.659 --> 00:00:37.450 That's because the bulk of our interviews aren't with professional speakers and authors. Most 8 00:00:37.490 --> 00:00:41.570 of our guests are in the trenches leading sales and marketing teams. They're implementing 9 00:00:41.649 --> 00:00:46.609 strategy, they're experimenting with tactics, they're building the fastest growing BB companies in 10 00:00:46.649 --> 00:00:49.969 the world. My name is James Carberry. I'm the founder of sweet fish 11 00:00:50.000 --> 00:00:53.479 media, a podcast agency for BB brands, and I'm also one of the 12 00:00:53.600 --> 00:00:57.439 CO hosts of the show. When we're not interviewing sales and marketing leaders, 13 00:00:57.600 --> 00:01:00.280 you'll hear stories from behind the scenes of our own business. Will share the 14 00:01:00.320 --> 00:01:03.549 ups and downs of our journey as we attempt to take over the world. 15 00:01:04.189 --> 00:01:15.469 Just getting well maybe let's get into the show. Welcome back to be tob 16 00:01:15.629 --> 00:01:19.420 growth. I'm Logan liles with sweet fish media. I'm joined today by Rambad 17 00:01:19.459 --> 00:01:23.620 Yadegar. He is the president and CO founder over at Hawk Sem. Rambot, 18 00:01:23.739 --> 00:01:26.140 how are you doing today, man? Fantastic, Logan, is a 19 00:01:26.180 --> 00:01:29.180 pleasure to be here. How are you? I am doing fantastic, man. 20 00:01:29.260 --> 00:01:32.379 We're recording this on Halloween, getting ready for the kids going out for 21 00:01:32.500 --> 00:01:36.010 trick or treating. To hope everybody listening to this had a good Halloween by 22 00:01:36.049 --> 00:01:38.129 the time you listen to it. More importantly, today we're going to be 23 00:01:38.290 --> 00:01:44.010 talking about five PPC fails and maybe a bonus one for Seo as well. 24 00:01:44.450 --> 00:01:47.439 You guys over at Hawk Sem know what you're doing in this space, so 25 00:01:47.760 --> 00:01:49.480 I would love for you to share with listeners who don't know you guys a 26 00:01:49.799 --> 00:01:55.159 little bit about yourself what you guys been up to before we jump into these 27 00:01:55.280 --> 00:01:59.959 five PPC pitfalls today. Of course that will be my pleasure. So a 28 00:02:00.079 --> 00:02:04.189 bit about me. I started my career as a financial advisor. The reason 29 00:02:04.269 --> 00:02:07.069 I got into that space was because I have a large passion and a huge 30 00:02:07.110 --> 00:02:14.669 passion for identifying winning patterns that generate predictable revenue streams, and that's same passion 31 00:02:14.830 --> 00:02:17.939 brought me to the digital marketing space and in two thousand and six my brother 32 00:02:19.139 --> 00:02:23.539 Sam and I we started Hawk Scm, which is a full service digital marketing 33 00:02:23.580 --> 00:02:29.580 agency that focuses on generating Roy and results for our clients. Our main goal 34 00:02:29.699 --> 00:02:32.409 is to make sure our clients are smiling all day long. We've worked with 35 00:02:32.449 --> 00:02:38.210 a lot of industries across the various spaces. We have a very strong digital 36 00:02:38.250 --> 00:02:42.969 footprint in the PDP space as well, and we cover everything from paid search 37 00:02:43.129 --> 00:02:46.360 on Google. We do a lot of Seo work, we do a lot 38 00:02:46.439 --> 00:02:51.479 of social media work on Facebook, Linkedin and Instagram, to name a few, 39 00:02:51.879 --> 00:02:54.560 and we do a lot of conversion rate optimization work as well, where 40 00:02:54.599 --> 00:03:00.949 we are focused on designing and creating landing pages to ensure that Roy is there. 41 00:03:00.389 --> 00:03:05.349 We actually use a smart way of marketing that we've coined, our conversion 42 00:03:05.469 --> 00:03:10.870 IQ system, which basically ensures we are optimizing our client accounts based on revenue 43 00:03:10.990 --> 00:03:15.020 and not just the vanity metric like driving traffic to a website. I got 44 00:03:15.060 --> 00:03:20.379 him well tracking. It actually leads us right into our first point. I 45 00:03:20.460 --> 00:03:23.740 think you wanted to touch on Rambod so we're going to be talking again about 46 00:03:23.819 --> 00:03:27.889 five PPC fails that you guys see all the time and how to address them. 47 00:03:27.930 --> 00:03:30.530 So let's see up that first one I know you wanted to talk about, 48 00:03:30.610 --> 00:03:34.729 which is broken tracking. Absolutely yeah, so this is a pretty big 49 00:03:34.770 --> 00:03:38.129 one that we've seen a lot of companies are suffering from. Broken tracking is 50 00:03:38.210 --> 00:03:43.280 huge. I would say about over seventy percent of the accounts that we've audited 51 00:03:43.680 --> 00:03:47.400 have some type of broken tracking associated with it. And in with broken tracking, 52 00:03:47.479 --> 00:03:52.199 there's a few attributes that are associated with it. First and foremost, 53 00:03:52.560 --> 00:03:55.870 there are some companies that don't even have tracking in place whatsoever, so it's 54 00:03:55.949 --> 00:04:00.550 nearly impossible for them to actually track and measure their Roi on their marketing spent. 55 00:04:01.310 --> 00:04:05.389 Secondly, we've noticed a ton of companies are doing double tracking, so 56 00:04:05.469 --> 00:04:12.699 they're double counting conversions and obviously what that does is over inflates your ROI figures. 57 00:04:12.900 --> 00:04:15.459 So when it comes time for a month to reports, it looks great 58 00:04:15.500 --> 00:04:19.300 on paper. You guys have a lot of Roy on paper. However, 59 00:04:19.339 --> 00:04:23.220 when you look at it in the real world, the read when you doesn't 60 00:04:23.220 --> 00:04:26.810 match up to that right. And then, lastly, we've seen a lot 61 00:04:26.850 --> 00:04:30.529 of companies that give the same weight to all conversions. We've learned that not 62 00:04:30.689 --> 00:04:35.050 all conversions are equal. You might have a hard conversion and a soft conversion. 63 00:04:35.689 --> 00:04:40.319 We've seen companies are giving equal weight to that, where in reality you 64 00:04:40.399 --> 00:04:46.240 should be giving proper weight to proper conversions, because some conversions are hard conversions 65 00:04:46.240 --> 00:04:49.439 and some are soft conversions. Some you have conversions from people that are bottom 66 00:04:49.480 --> 00:04:54.230 of funnel and ready to purchase. Obviously those are more warr way should be 67 00:04:54.310 --> 00:04:59.110 given to those versus a soft conversion that might be someone coming on and downloading 68 00:04:59.149 --> 00:05:01.790 a white paper, and you want to give less weight to those. Yeah, 69 00:05:01.829 --> 00:05:05.550 that makes total sense. So you broke down three different problems there within 70 00:05:05.750 --> 00:05:09.259 broken tracking. The first one seems pretty easy to solve. If you're not 71 00:05:09.339 --> 00:05:13.540 tracking, just start, okay, get somewhere. The others, I imagine, 72 00:05:13.579 --> 00:05:16.180 are pretty common, that the double tracking and not waiting. So what 73 00:05:16.420 --> 00:05:19.779 are some ideas for folks that they can walk away from this and and think 74 00:05:19.819 --> 00:05:25.850 about implementing if they've got that broken tracking problem with their PPC campaigns? Absolutely, 75 00:05:25.850 --> 00:05:28.730 yeah. So you want to make sure you have an expert team, 76 00:05:28.810 --> 00:05:31.129 whether it be an agency you hire an in house team, or maybe even 77 00:05:31.170 --> 00:05:35.120 you're doing it yourself. You want to make sure you have the technical expertise 78 00:05:35.240 --> 00:05:41.279 to go through the entire website, implement tracking pixels in the proper places and 79 00:05:41.480 --> 00:05:45.959 make sure these tracking pixels are firing accordingly. And then you also want to 80 00:05:46.040 --> 00:05:50.509 clearly identify between your heart and soft conversions. For example, I'll use SASS 81 00:05:50.670 --> 00:05:55.230 as an example here. We have a lot of SASS clients that we work 82 00:05:55.269 --> 00:05:59.709 with and they consider a hard conversion someone coming on to their site and requesting 83 00:05:59.750 --> 00:06:02.350 a demo. Yeah, a soft conversion might be someone going on to their 84 00:06:02.389 --> 00:06:05.980 site and downloading a white paper. You want to make sure you have specific 85 00:06:06.100 --> 00:06:11.259 buckets here. You're tracking is in line with this, and you could clearly 86 00:06:11.300 --> 00:06:14.500 see at the end of each month, how many hard conversions do we get, 87 00:06:14.899 --> 00:06:16.620 what was our cost for that, what was our return, and how 88 00:06:16.660 --> 00:06:20.009 many soft conversions we got? That we have to basically put on a trip 89 00:06:20.089 --> 00:06:24.449 campaign and follow up with. Yeah, makes total sense. Awesome. So 90 00:06:24.529 --> 00:06:27.930 let's talk about number. To the other fail that you wanted to talk about, 91 00:06:27.930 --> 00:06:31.009 rambody is failing to look at the entire journey. Right, HMM, 92 00:06:31.569 --> 00:06:35.560 absolutely. So we coined this. Failing to close, in other words, 93 00:06:35.600 --> 00:06:42.319 failing to focus on the entire customer journey. So we've seen from our audits, 94 00:06:42.480 --> 00:06:46.480 from speaking to people in the space, that not enough attention is being 95 00:06:46.560 --> 00:06:50.310 paid to the landing pages, to the customer behavior, as well as conversion 96 00:06:50.310 --> 00:06:55.750 rate optimization. Again, in other words, companies are not focusing on the 97 00:06:55.910 --> 00:07:00.149 entire customer journey and are just focusing on the one aspect of it, for 98 00:07:00.269 --> 00:07:03.500 example being driving traffic to the website and then really stopping their strategy there. 99 00:07:04.500 --> 00:07:09.180 Nowadays, Logan you have anywhere from three to five seconds to gain the user's 100 00:07:09.180 --> 00:07:12.740 attention. If you fail to do so, it's very easy for them to 101 00:07:12.860 --> 00:07:15.970 just ex out the site, go back to a google search and start over 102 00:07:15.050 --> 00:07:19.610 again. Yeah, awesome. So what are some of your recommendations to avoid 103 00:07:19.850 --> 00:07:25.850 that fails? It looking at your landing page and looking at some common things 104 00:07:25.889 --> 00:07:30.160 there that usually can be optimized pretty easily. Absolutely so. You want to 105 00:07:30.199 --> 00:07:33.800 make sure, first and foremost, you have a one to one relationship throughout 106 00:07:33.879 --> 00:07:39.319 every single touch point of the user journey, so from the initial search term 107 00:07:39.439 --> 00:07:42.879 to the add copy that's being shown to the landing page, you want to 108 00:07:42.920 --> 00:07:46.509 make sure all of that has the onetone relationship. You want to make sure 109 00:07:46.509 --> 00:07:50.350 all of your campaigns have targeted landing pages that speak directly to the search term, 110 00:07:50.790 --> 00:07:55.629 and you also want to make sure that the landing pages you're showing really 111 00:07:55.709 --> 00:07:59.300 speak to the pain points of the customers that are coming on to your website. 112 00:07:59.740 --> 00:08:01.500 So, in other words, you want to be as specific as possible, 113 00:08:01.939 --> 00:08:05.379 put the customer first, have the landing page with the educate them, 114 00:08:05.779 --> 00:08:09.779 hold their hand and walk them through that journey of converting. Yeah, I 115 00:08:09.939 --> 00:08:15.250 hear a lot of teams talking about putting the customer first and customer centric and 116 00:08:15.689 --> 00:08:18.209 you know it's it's a nice term, but I think you broke it down 117 00:08:18.250 --> 00:08:20.970 very tactically there in making sure that everything is one to one. It takes 118 00:08:22.009 --> 00:08:26.050 more time to customize that copy, to customize that landing page in each case, 119 00:08:26.129 --> 00:08:30.399 but it's definitely well worth it. Number three, the third fail you 120 00:08:30.480 --> 00:08:33.399 want to share with us today, Rambot, is not focusing on money keywords. 121 00:08:33.480 --> 00:08:37.039 First, tell us what you mean by money keywords and then tell us 122 00:08:37.039 --> 00:08:41.950 about the pitfall here and possible solution. Man, absolutely as so money keywords. 123 00:08:41.950 --> 00:08:45.350 That's another term we coined here just to have some fun with it, 124 00:08:45.830 --> 00:08:48.230 but it really means exactly what it sounds like, right, money keywords, 125 00:08:48.269 --> 00:08:52.870 that the keywords that are generating money for your company, or Roy or revenue, 126 00:08:52.950 --> 00:08:56.419 whatever keyword you want to use there. So there are a few attributes 127 00:08:56.500 --> 00:09:01.259 that go into making sure you are optimizing for your money keywords, and we've 128 00:09:01.340 --> 00:09:07.019 seen a lot of companies are not doing this. One being actually taking time 129 00:09:07.100 --> 00:09:09.929 to score the leads that are coming in so you could really identify the quality. 130 00:09:11.490 --> 00:09:16.769 And number two, companies are not adjusting their marketing campaigns based on the 131 00:09:16.850 --> 00:09:20.009 quality, based on the lead score, based on the revenue and ultimately based 132 00:09:20.049 --> 00:09:24.039 on the lifetime value that these leads are generating for them. Yeah, makes 133 00:09:24.120 --> 00:09:28.840 total sense, man. So what are some of your common recommendations there to 134 00:09:28.320 --> 00:09:33.440 avoid those common problems? Absolutely, so, going back to our first fail 135 00:09:33.759 --> 00:09:37.240 tracking. Do you want to make sure proper tracking is in place so you 136 00:09:37.320 --> 00:09:43.350 could really understand which keywords are generating leads for you and at what cost? 137 00:09:43.190 --> 00:09:46.590 Number two, and this is probably the most important part of this slogan, 138 00:09:46.750 --> 00:09:52.230 is that you want to make sure your team has an open relationship between your 139 00:09:52.269 --> 00:09:56.419 sales and marketing divisions, because obviously marketing is are the people that generate the 140 00:09:56.500 --> 00:10:01.059 leads and the sales team are the people that close the business, so you 141 00:10:01.179 --> 00:10:05.779 want to have an open relationship and communication lines being wide open there, so 142 00:10:05.980 --> 00:10:09.129 sales could go back to marketing and say, Hey, we got this many 143 00:10:09.210 --> 00:10:11.049 leads, these were the great ones, these are the ones that turn into 144 00:10:11.090 --> 00:10:16.090 revenue for us. We want more of that. And then marketing go look 145 00:10:16.129 --> 00:10:20.769 at the user flow and if you have tracking implemented properly, you could understand 146 00:10:20.889 --> 00:10:24.480 how we generated those leads so we could reallocate funds towards the winning patterns that 147 00:10:24.559 --> 00:10:28.679 again generate that predictable revenue. Yeah, as they say, usually in bad 148 00:10:28.759 --> 00:10:31.399 terms, follow the money, in this case in a good way. Follow 149 00:10:31.480 --> 00:10:35.830 the money. I love what you're advocating for their so rambot. Number four 150 00:10:35.990 --> 00:10:39.870 of the five PPC fails that you're going to share with us is not utilizing 151 00:10:39.909 --> 00:10:43.990 segmented remarketing. Seems like this kind of goes off of what we were talking 152 00:10:43.990 --> 00:10:48.110 about before. Is just not taking the time to make it one to one, 153 00:10:48.269 --> 00:10:52.419 making your follow up just vanilla and generic, no matter where they came 154 00:10:52.460 --> 00:10:56.460 from, what their lead score is, what their fit is. I imagine 155 00:10:56.460 --> 00:10:58.259 you guys are running into this a lot. It seems like it might be 156 00:10:58.340 --> 00:11:01.659 a pretty easy solution to this. Right. Absolutely, Yes. So we've 157 00:11:01.700 --> 00:11:05.490 seen a lot of companies that are actually using remarketing but are doing it in 158 00:11:05.529 --> 00:11:09.649 a very general sense. Basically, anyone that has visited the site before, 159 00:11:09.769 --> 00:11:15.610 they're sending them the same remarketing ad that's driving him to the same general landing 160 00:11:15.690 --> 00:11:18.879 page, which is usually their home page. So what you want to do 161 00:11:18.080 --> 00:11:22.879 here is make sure you have specific remarketing campaign slogan that are based on the 162 00:11:24.080 --> 00:11:28.120 users initial search query. You want to make sure there remarketing campaigns are based 163 00:11:28.159 --> 00:11:31.480 on the user behavior. Again, going back to our previous points, where 164 00:11:31.909 --> 00:11:35.389 some people might come on convert right away, some people might not convert, 165 00:11:35.789 --> 00:11:39.590 some people might download a white paper, some might sign up for a demo 166 00:11:39.789 --> 00:11:43.710 or whatever the case may be. You want to make sure you have segmented 167 00:11:43.830 --> 00:11:48.980 remarketing so once you remarket to this audience, you're doing so in a way 168 00:11:48.980 --> 00:11:52.659 where the content is relevant to them, it speaks to their pain points and 169 00:11:52.980 --> 00:11:56.820 then they're interested to walk down the rest of the funnel. Yeah, again, 170 00:11:56.899 --> 00:12:01.059 if we want people to take more action, then we've got to put 171 00:12:01.059 --> 00:12:03.129 some more effort into what we're doing. It seems like that's a common theme 172 00:12:03.210 --> 00:12:07.769 and a lot of these fixes that you're recommending, Ramad it's story time, 173 00:12:09.049 --> 00:12:13.409 and this growth story is about search engine marketing. Okay, so the story 174 00:12:13.490 --> 00:12:20.080 revolves around e sub, a project management SASS company specifically for subcontractors. Even 175 00:12:20.120 --> 00:12:24.320 though he sub had incredible customer attention, they struggled with growth. Being a 176 00:12:24.360 --> 00:12:30.590 niche service, they discovered that there was little demand expressed for their solutions within 177 00:12:30.710 --> 00:12:35.350 search engines. To take on this challenge, he sub higher directive, consulting 178 00:12:35.870 --> 00:12:41.870 the BB search marketing agency. After refining targeting, pre qualifying clicks with an 179 00:12:41.909 --> 00:12:46.259 add copy and developing custom landing pages, directive was able to increase e subs 180 00:12:46.379 --> 00:12:52.379 marketing qualified leads by seventy one percent while decreasing their cost per lead by sixty 181 00:12:52.460 --> 00:12:56.059 five percent. I have a hunch that directive can get these kind of results 182 00:12:56.100 --> 00:13:01.610 through too, so head over to directive consultingcom and request a totally free custom 183 00:13:01.690 --> 00:13:07.289 proposal. That's directive consultingcom. All right, let's get back to this interview. 184 00:13:09.450 --> 00:13:11.610 Let's talk about this last one kind of in a similar vein. Your 185 00:13:11.730 --> 00:13:16.919 v PPC fail that you mentioned is relying on automation too much. Tell us 186 00:13:16.919 --> 00:13:20.919 a little bit more about this. Of course, absolutely so. We've seen 187 00:13:20.960 --> 00:13:26.600 a lot of companies in our time that rely way too much on automated software 188 00:13:26.960 --> 00:13:31.110 to fully manage their marketing campaigns. So I love software. Tools are good, 189 00:13:31.309 --> 00:13:35.750 but they should be there to assist, because an automated software doesn't understand 190 00:13:35.750 --> 00:13:39.750 business model, it doesn't understand the Roy you need to achieve. It doesn't 191 00:13:39.750 --> 00:13:45.460 understand what the paint points are for your clients and your target audience and what 192 00:13:45.580 --> 00:13:50.539 the user behavior is. So you want to make sure that your utilizing tools. 193 00:13:50.620 --> 00:13:54.019 However, you want to make sure that you have a human element behind 194 00:13:54.220 --> 00:13:58.250 everything that you're doing, because the humans understand business at all. They understand 195 00:13:58.370 --> 00:14:03.490 client pain points and how to really position the company to against drive, generate 196 00:14:03.570 --> 00:14:07.049 the traffic and generate a conversion time in and time out. Whenever you leave 197 00:14:07.090 --> 00:14:13.639 anything on autopilot and your competitors are having a strong marketing team with intelligence and 198 00:14:13.679 --> 00:14:16.080 a human element behind what they do, you're always going to lose to them. 199 00:14:16.200 --> 00:14:20.679 So the accounts that we audit that utilize automated software, they always have 200 00:14:20.799 --> 00:14:26.509 diminishing returns month over month and year over year. Yeah, yeah, awesome. 201 00:14:26.629 --> 00:14:30.549 I love it, man. So we've covered five different PPC fails. 202 00:14:30.590 --> 00:14:33.590 Broken tracking, failing to close, as you guys put it, not focusing 203 00:14:33.629 --> 00:14:39.379 on the entire journey, not focusing on money keywords, not utilizing segment and 204 00:14:39.500 --> 00:14:43.940 remarketing and utilizing too much automation. There was a bonus fail you end up 205 00:14:43.940 --> 00:14:48.659 talk about when it comes to Seo. We've been talking a lot about seem 206 00:14:48.779 --> 00:14:52.820 here today, but let's touch on Seo real quick. On the power of 207 00:14:52.889 --> 00:14:54.730 back links, right, of course, absolutely, as so well, we've 208 00:14:54.769 --> 00:14:58.929 seen a lot, a lot of companies are suffering from is poor back links 209 00:14:58.970 --> 00:15:03.129 that are dragging down their sites for reputation and their organic rinks. So, 210 00:15:03.330 --> 00:15:07.480 first and foremost, what is the backlink? It's simply when one site links 211 00:15:07.559 --> 00:15:11.559 back to you, and the more links you have on other sites out there 212 00:15:11.639 --> 00:15:16.440 that are relevant to your industry and relevant to the products and were services that 213 00:15:16.519 --> 00:15:20.559 you all offer, the more weight Google will give you and the higher your 214 00:15:20.559 --> 00:15:26.149 organic rankings will be. So we've seen a before the major updates google and 215 00:15:26.269 --> 00:15:28.830 panda, penguin and panda that came out with Google the few years back. 216 00:15:30.470 --> 00:15:33.909 Companies were going out there and, let's say, we'll stay on this SASS 217 00:15:33.950 --> 00:15:37.620 example. They made up soul, sold a SASS software and they go on 218 00:15:37.700 --> 00:15:41.779 a jewelry website, let's say, and they post air link. Google used 219 00:15:41.820 --> 00:15:45.700 to give credit for that and their organic rankings were high. However, after 220 00:15:45.740 --> 00:15:50.090 the penguin and panda update, Google kind of police this much more closely and 221 00:15:50.250 --> 00:15:54.409 nowadays you want to make sure you have relevant content out there. You want 222 00:15:54.409 --> 00:15:58.289 to make sure you have relevant content that your user base will read. Its 223 00:15:58.330 --> 00:16:03.250 educational for them. You want to make sure you have organic outreach and you're 224 00:16:03.250 --> 00:16:07.279 going to sites out there to get a link that's again relevant to the products 225 00:16:07.320 --> 00:16:11.720 and services that you all offer. And then, last but not least, 226 00:16:11.720 --> 00:16:15.919 slogan. You want to make sure you have a very skilled team that's an 227 00:16:15.039 --> 00:16:21.629 expert in Seo that could go inside your Google search console and disavow or basically 228 00:16:21.750 --> 00:16:23.710 remove any of the back links that are currently there that are hurting you. 229 00:16:23.990 --> 00:16:26.269 So I think that's a really good point that a lot of folks are not 230 00:16:26.509 --> 00:16:30.789 thinking about Rambot as those backlinks that could actually be hurting them. I love 231 00:16:30.870 --> 00:16:34.659 the way you unpack these today, not only just sharing some common fails or 232 00:16:34.659 --> 00:16:38.340 pitfalls, but some solutions, some ideas to tackle those. So, as 233 00:16:38.460 --> 00:16:42.860 listeners are here in this episode and maybe thinking they've got some next steps to 234 00:16:42.899 --> 00:16:47.059 take, maybe they want to follow along with you guys and some of the 235 00:16:47.139 --> 00:16:49.289 content you're putting out. What's the best way for them to learn more about 236 00:16:49.370 --> 00:16:52.610 Hawk sem or reach out to you or just stay connected with you and your 237 00:16:52.649 --> 00:16:56.850 team? In absolutely yeah, I'm very easy to get a hold of. 238 00:16:56.370 --> 00:17:00.450 I have email attached to the hip all the time, so feel free to 239 00:17:00.490 --> 00:17:06.599 shoot me an email to my personal address. It's Rambot our Ambo D at 240 00:17:06.720 --> 00:17:11.480 Hawk semcom. And then we also have some more collateral if you guys want 241 00:17:11.519 --> 00:17:15.640 to, if your audience wants to look more into how PPC is broken and 242 00:17:15.710 --> 00:17:18.509 how to fix it, we could go to our website, hawk semcom. 243 00:17:18.750 --> 00:17:22.990 Forward BTP GROWS AWESOME, man. Well, we'll put a link in the 244 00:17:23.029 --> 00:17:27.309 show notes here for people make it easy to go find that follow up resource 245 00:17:27.390 --> 00:17:30.539 if they're digging this today and wanting to go a little bit deeper. Thank 246 00:17:30.539 --> 00:17:33.059 you so much for coming on the show man. This was a great conversation. 247 00:17:33.220 --> 00:17:36.579 I really appreciate it. Of course, the Logano is my pleasure. 248 00:17:36.660 --> 00:17:41.900 Thanks so much for having me. We totally get it. We publish a 249 00:17:42.019 --> 00:17:45.490 ton of content on this podcast and it can be a lot to keep up 250 00:17:45.529 --> 00:17:49.890 with. That's why we've started the BDB growth big three, a no fluff 251 00:17:49.970 --> 00:17:55.369 email that boils down our three biggest takeaways from an entire week of episodes. 252 00:17:55.809 --> 00:18:02.680 Sign up today at Sweet Phish Mediacom Big Three. That sweet fish Mediacom Big 253 00:18:03.000 --> Three