B2B Growth: Your Guide to B2B Marketing

B2B Growth

1060: Why You Should Be Brand-Focused & Data-Driven (And How to Do It) w/ Scott Taylor

In this episode we talk to Scott Taylor, known as The Data Whisperer & Principal Consultant at MetaMeta Consulting.

Recently called “The GaryVee of Data”, Scott dispels the false dichotomy that many marketers see between creative & data.

He shares The 4 C’s of data that are crucial to a successful ABM program, and for successfully leveraging all of your data for marketing purposes.

The 4 C’s are: Code, Company, Category & Country

For more from Scott, check out his recent episode on The Data-Driven Marketerwith Allen Pogorzelski here.


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