B2B Growth: Your Guide to B2B Marketing

In this episode we talk to Tom Fishburne, Founder of Marketoonist, keynote speaker, and author of Your Ad Ignored Here.

Tom shares 4 specific ways humor can be a catalyst to your B2B marketing efforts:

  1. Develop more empathy for your prospective customers

  2. Better understand your target market

  3. Create serialized content that your audience actually looks forward to

  4. Internal cultural impacts — helping you talk about tough topics, creating an environment for better change management

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