Everytime he heard their tagline— “to be thought leaders in digital marketing executing” — the co-founder wanted to gag.
So Workshop Digital went through a rebranding.
They decided to stop focusing on solving a particular problem. Instead, they were going to continually focus on one thing: Always being better for these 3 customers:
1: their clients
2: their client’s customers
3: their internal staff
On this episode of the B2B Growth Show, Andrew Miller, Co-Founder at Workshop Digital, told us all about how they rebranded their agency, came up with a new tagline, and stopped focusing on solving a problem, and started focusing on their customers.
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