B2B Growth: Your Guide to B2B Marketing

B2B Growth

1004: Want Influence? Don’t Write a Book. Start a Podcast w/ Kevin Kruse

This episode we invited serial entrepreneur Kevin Kruse, Founder and CEO of LEADx.org, to show how to have massive influence on your category.

We asked him about increasing sales, mastering thought leadership, and driving product demand. What was his advice? Start a podcast.

He told us all about:

Using podcast interviews to build an influencer network

Regrouping all of your episodes around specific categories, and re-releasing them as niche spinoffs.

Repurposing podcast content into books with little extra work

Having actionable content to drive viewership


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